DONE!, a bag brand from Milan, Italy, is opening its first pop-up store in the Kansai region. It will be held at Promotion Space 12 on the 1st floor of Hankyu Umeda Main Store from Wednesday, October 7, to Tuesday, October 13, 2026.
About DONE!
DONE! is a bag brand that combines refined Italian design with high functionality, made to fit modern lifestyles.
The brand's philosophy is "DONE! is more than a brand. It's a mindset." It is meant for people who travel, work from wherever they like, live creatively, value wellness, or move lightly between work, parenting and other parts of daily life. DONE! was created for people who are not bound by convention and enjoy each day in their own style. It also sees a backpack or bag not as a mere tool for carrying things, but as a partner that expresses its owner's personality and goes through everyday experiences and life with them.
Two years after its debut, the brand has drawn attention around the world, having held large-scale pop-up shops at places including Rome's airport and Milan Central Station.
The designs are minimal yet memorable, and the functionality is built around how people actually use their bags. Details such as materials, storage, how the bag opens and closes, and how it is carried are all designed from the perspective of whether the bag is truly easy to use every day. At the same time, rather than pursuing function alone, the brand values designs that can change the mood and style of the person carrying them.
A single bag can handle a range of lifestyles, from commuting and work to travel, strolls around town, the gym and wellness, and outings with children.
The EAST+WEST Backpack
One of DONE!'s signature models is the backpack "EAST+WEST," which came out of the brand's own ideas.
Unlike a typical vertical backpack, it has a distinctive horizontal shape and a design that makes it easy to get to your belongings, combining style with practicality. It can be worn as a backpack, and also carried as a shoulder bag or handbag to suit different lifestyles and occasions.
The item reflects the brand's thinking: "Because it is a bag you carry every day, we want it to be functional and also express who you are."
EAST+WEST Nylon L Light Blue, ¥96,800
Sustainability Beyond Design
DONE! also works on sustainability for both the environment and society.
Its products use materials chosen to reduce environmental impact, including 80% certified recycled nylon and upcycled leather made from offcuts generated during production.
Through its collaboration with Save the Planet, the brand also supports the Rainha dos Apostolos agricultural school in Manaus, in the Amazon. For DONE!, education is an important driving force for changing the future. The brand aims to be more than a maker and seller of bags, and to connect design, education, society and the environment.
Free Colorful Strap and Original Heart Carabiner
To mark its first Kansai pop-up store, every customer who buys a DONE! product during the event period can choose a color from the "Colorful Strap" selection. An Italian specialist staff member carefully braids the strap, and it is given together with an Original Heart Carabiner.
The playful colorful strap and heart-shaped carabiner can be attached to a bag or small items as an accent for styling.
Quantities are limited, and the gift may end once supplies run out.
Original Heart Carabiner
Colorful Strap
Stefania Gnutti Visits from Italy
For this first Kansai pop-up store, Stefania Gnutti of DONE! is coming to Japan from Italy. On opening day, Wednesday, October 7, she plans to stand in the store herself and talk directly about how DONE! came to be, its design philosophy and the ideas behind its bags.
Event Information
- Event name: DONE! POP UP STORE in Hankyu Umeda Main Store
- Period: Wednesday, October 7, to Tuesday, October 13, 2026
- Venue: Hankyu Umeda Main Store, 1st floor, Promotion Space 12
- Address: 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka
- Hours: 10:00 AM to 8:00 PM (in line with the store's business hours)
- Special offer: Free Colorful Strap and Original Heart Carabiner (for customers who purchase a product)
- Special appearance: Founder & CEO Stefania Gnutti visits from Italy and greets customers in the store (Wednesday, October 7)
- Instagram: https://www.instagram.com/done.supplyjp/
Beauty Bag
Beauty Bag
EAST+WEST XS
EAST+WEST S
EAST+WEST M
EAST+WEST L
DONE! is a bag and accessory brand from Milan, Italy. Combining design and functionality, it proposes the backpack not as a mere tool but as something that expresses its owner's personality and lifestyle.
Its products are made for people who move freely between many lifestyles, such as modern nomad workers, creators, travelers, people who value wellness and parents raising children, to make daily life more comfortable and a little bolder. Its motto is "Comfort zones don't make icons." The brand sees the role of a bag as staying alongside people who take a new step in their daily lives.
