The jewelry brand e.m. will hold a limited-time event titled "A SPELL OF COLOR" at e.m. Umeda Store (e.m.梅田店) in Osaka from Wednesday, November 18 to Tuesday, November 24. For the duration of the event, color stone select jewelry in a wide range of designs goes on sale. e.m. reaches the 30th anniversary of its founding in November 2026, and limited jewelry commemorating the anniversary is also part of the lineup.
Fantastical Jewelry Inspired by the Event Title
The event title "A SPELL OF COLOR" means "under the spell of color" (色彩の魔法にかけられて), and the jewelry on offer has fantastical designs that match that image. Insect and snake motif pieces, like creatures from a slightly mysterious fairy tale, wear vivid colors and add a splash of color to a look.
Adding the limited jewelry commemorating the brand's 30th anniversary to an outfit completes a one-of-a-kind style that evokes a story.
The pieces in the photo, from left:
- Pinky Ring (ピンキーリング) (silver 925, cubic zirconia): ¥30,800 (event-limited)
- Coin Ring (コインリング): ¥44,000
- Star Motif U-Shaped Ring (スターモチーフU字リング) (silver 925): ¥23,100
- Spider Stone Setting Layered-Look Ring (蜘蛛石座付き重ね着け風リング) (silver 925, cubic zirconia): ¥91,300 (event-limited)
- Lace-Up Armor Pinky Ring (レースアップアーマーピンキーリング) (silver 925): ¥63,800 (regular item)
All prices include tax. Items marked as event-limited are available only during the event.
Seven Colors of Cubic Zirconia to Choose From
Cubic zirconia is available in seven selectable colors in total. In the photo, the top row from the left shows Earth Blue (アースブルー), Aquamarine Color (アクアマリンカラー), Ivy Green (アイビーグリーン), and Champagne Gold (シャンパンゴールド), and the bottom row from the left shows Ruby Color (ルビーカラー), Pink Tourmaline Color (ピンクトルマリンカラー), and Lavender (ラベンダー). All of them are artificial stones.
Craftspeople Visit From Tokyo on November 21 and 22
On Saturday, November 21 and Sunday, November 22, craftspeople from e.m.Factory in Tokyo visit the store and hold an installation (インスタレーション) in which stones are set on the spot.
- On other dates, items are made to order and handed over in mid-January.
- Depending on how crowded the store is and the time of day, same-day handover may be difficult.
Styling Images
Event Details
- Event: A SPELL OF COLOR
- Venue: e.m. Umeda Store (e.m.梅田店), 1st floor, Hankyu Umeda Main Store (阪急百貨店 うめだ本店)
- Address: 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka Prefecture 530-8350
- Phone: 06-6313-7458
- Dates: Wednesday, November 18 to Tuesday, November 24, 2026
- Note: Craftspeople visit on Saturday, November 21 and Sunday, November 22.
