Max Mara Marks 75 Years With "The Art of Making" Pop-Up Stores at Five Stores Across Japan from November 4

To celebrate its 75th anniversary, Max Mara is holding the pop-up store "Max Mara 75 Years : The Art of Making" at five stores across Japan in turn. It started at Isetan Shinjuku on Wednesday, November 4, 2026, and continues to Ginza Mitsukoshi, Nihombashi Mitsukoshi Main Store, Hankyu Umeda Main Store, and Iwataya Main Store. The Max Mara Omotesando store has also been hosting a special 75th anniversary pop-in store since Tuesday, November 3 (a national holiday).

"Max Mara 75 Years : The Art of Making" Pop-Up Stores

The pop-up stores center on the brand's outerwear, including its iconic coats. Objects inspired by tools essential to making clothes, such as buttons, bobbins, and scissors, are placed around the venue, expressing the passion for craftsmanship that the brand has long valued.

Special Pop-In Store at Max Mara Omotesando

Since November 3, the Omotesando store has been showing a special window display that expresses the world of "THE MAX!", the brand's 75th anniversary exhibition held at Ginza Sony Park. The space reflects the brand's history and passion for craftsmanship, and customers who purchase items during the period also receive a special gift.

Japan-Exclusive Items

Japan-exclusive items are also on offer. The brand's iconic Teddy Bear Coat comes in a sleek gray short-length version. The lineup also includes the "Hold-All Small" bag, made from the same material as the coat and fitted with a teddy bear charm, as well as earmuffs and a gray cashmere scarf.