Ahead of Orange Day on April 14, the Ehime-based craft beer brand Hime Beer (ヒメビール) is spotlighting its Kraan (カラン) series — three fruit ales brewed with whole domestically grown citrus — as a gift option for the occasion.
Orange Day is observed on April 14 as a day to deepen bonds by giving oranges or orange-colored gifts to someone special. The Kraan series is being positioned as a casual yet distinctive present for spring gatherings, new-life greetings, or simply as a personal treat.
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Craft Beer "Kraan": Bold Citrus Character
The Kraan series is produced by incorporating whole domestic citrus fruits into the brewing process — a method that goes beyond what aromatic hops alone can achieve. Pouring a glass reveals a richly concentrated quality reminiscent of freshly squeezed juice.
At 2% alcohol by volume, the beers offer a low-alcohol entry point while delivering a full-bodied flavor with a pleasant bitterness — making them accessible even to those who don't usually drink beer.
Price: ¥1,350 (tax included) per bottle
Volume: 330mL
Best-by: 180 days from production (indicated on label)
Storage: Refrigeration required (store below 10°C)
Iyokan Fruit Ale
This fruit ale uses both the peel and juice of Ehime-grown Iyokan mandarin oranges to draw out maximum juiciness. The fresh, vibrant aroma characteristic of Iyokan is complemented by a gentle bitterness from the peel, creating a refreshing yet layered taste.
Hyuga-natsu Fruit Ale
Brewed with generously sourced Miyazaki-grown Hyuga-natsu (ひゅうがなつ), the brewing process incorporates the peel — where the fragrance is most concentrated — along with the white pith, which carries a mild bitterness and gentle sweetness, and plenty of juice. The result is a crisp, refreshing finish that captures the distinct character of this citrus variety.
Blood Orange Fruit Ale
Made with Ehime-grown blood orange juice and aromatic orange peel, this ale features a naturally derived mild bitterness and sweet-tart profile. The rich depth and vivid color highlight the distinctive qualities of blood orange.
The Story Behind the Kraan Name
"Kraan" is the Dutch word for "faucet," and the logo draws inspiration from Ehime's well-known local legend — orange juice flowing from a tap. The brand name reflects a playful spirit rooted in this regional piece of folklore, reimagined as a craft beer for adults.
Occasions for Gifting
- As a spring greeting or housewarming gift
- For spring gatherings with family or friends
- As an Orange Day present
- As a small treat for yourself
The bright citrus colors and vibrant aromas of the Kraan series make for a fitting companion for spring moments.
