e.m. 30th Anniversary Event in Harajuku Brings Limited and Early-Release Motif Items, Clear Rings, and Jewelry Pouches

Published: October 16, 2026 •
e.m. 30th Anniversary Event in Harajuku Brings Limited and Early-Release Motif Items, Clear Rings, and Jewelry Pouches

Jewelry brand e.m. is holding the exhibition event and POP UP SHOP "ARE YOU EXCITED?" at Laforet Museum Harajuku from October 21 (Wednesday) to October 25 (Sunday), 2026.

Here is a roundup of the limited-edition and early-release items that will appear at the event.

Color Stone Select: Craftsmen Finish Your Ring On the Spot (30YEARS EXHIBITION Limited)

Three designs from e.m.'s signature series e.m.eternal, all featuring the sparkle of cubic zirconia, are available for this installation. During the event, visitors can choose a favorite color from four colors of cubic zirconia, and a craftsman stationed at the venue sets the stone on the spot before handing over the ring.

It is a chance to experience how e.m. craftsmen make their jewelry, and to take home a ring in a favorite color.

  • Pearl × Cubic Zirconia Ring (Silver 925, cubic zirconia, freshwater pearl): ¥50,600
  • Cubic Zirconia Ring (Silver 925, cubic zirconia): ¥38,500 each
  • Cubic Zirconia 2-Stone Swaying Ring (Silver 925, cubic zirconia): ¥50,600

All prices include tax. Please note that handover may take some time when the venue is crowded.

The four color stone options

The colors are, from left, London Blue Dark, Morganite Pink, Antique Brown, and Lavender. All stones are artificial.

Playful Motif Rings (30YEARS EXHIBITION Limited)

LOVE BY e.m. presents limited-edition jewelry with pig and ostrich motifs. The pig, said to bring happiness, has appeared in a variety of products since the brand's early days and is a symbolic presence for e.m. The ostrich is a motif inspired by the antique objects that have been used in the brand's interior designs over the years.

The motif rings should also appeal to longtime fans who know the brand's history.

Pig Ring

Pig Ring (polyester resin, crystal/plastic pearl): ¥11,000 each, tax included

Pig Butt Ring

Pig Butt Ring, from left: Ant ¥11,000, Fly ¥13,200, Ladybug ¥15,400 (all tax included)

Ostrich Ring

Ostrich Ring: ¥13,200, tax included

Ring styling image 1

Ring styling image 2

Motif Earrings with Pearl Catches (30YEARS EXHIBITION Limited)

Earrings join the same series as the rings. They are minimal in size, yet their happy mood gives them a strong presence. The "skull" motif, which has also appeared in a variety of e.m. products since the brand's early days, is part of the lineup too. The pearl catches keep the look polished from behind as well.

Pig Earrings and Skull Earrings

From left: Pig Earrings (single, polyester resin, plastic pearl) ¥6,600 each, and Skull Earrings (single, polyester resin, plastic pearl) ¥6,600. All prices include tax.

Key Chains with Playful Motifs (30YEARS EXHIBITION Limited)

The key chains make ideal souvenirs from the exhibition. Their carefully detailed shapes and slightly funny expressions fit the brand's style, and the lineup includes several motifs.

Key chains

  • Pig Head / Pig Butt: ¥7,150 each
  • Skull: ¥7,150
  • Strawberry Skull: ¥13,750
  • Ostrich: ¥11,550
  • Impala: ¥15,950

All prices include tax.

Early Release at the POP UP SHOP: New Clear Rings

LOVE BY e.m. is releasing new versions of its popular clear rings ahead of their launch at the brand's directly operated stores.

Clear Ring in green

Clear Ring (polyester resin): ¥11,000, tax included. The image shows the green color.

The clear ring shown above is modeled on the silver "Crest Ring" that also appears in the e.m. 30YEARS COLLECTION. It is planned in four colors: red, blue, green, and clear. The elaborately made relief and decoration are rendered down to the finest details, and the authentic construction contrasts with the light, cool-looking clear colors that are easy to wear.

Clear Ring in smoky quartz

Clear Ring (polyester resin): ¥11,000, tax included. The image shows the smoky quartz color.

Another clear ring takes the big-stone ring from the brand's signature e.m.eternal and turns it into a LOVE BY e.m. clear ring. The color appears to seep out from the top of the stone, giving a pop impression with a fashion-forward edge. It comes in three colors: Smoky Quartz, Morganite, and London Blue Dark.

New Jewelry Pouch: The Brand's First

The brand's first jewelry pouch is newly released. It has plenty of capacity, enough to hold e.m.'s voluminous jewelry. Modeled on the design of the e.m. shopping bag, it stands out even inside a bag, and keeps a treasured jewelry collection protected.

Jewelry Pouch

Jewelry Pouch: ¥7,150 each, tax included. Available in two colors, white and silver.

Release Schedule

Color Stone Select

  • Available only inside the venue of e.m. 30YEARS EXHIBITION "ARE YOU EXCITED?"
  • Dates: October 21 (Wednesday) to October 25 (Sunday), 2026
  • Venue: Laforet Museum Harajuku
  • A craftsman is expected to be on site during the event, but handover may take some time when it is crowded or for other reasons.

Motif Rings / Earrings / Key Chains

  • Available only at the e.m. 30YEARS EXHIBITION "ARE YOU EXCITED?" exhibition event
  • After the items sell out, orders will be accepted on the e.m. WEBSHOP from November 1 to November 30, for a limited period.
  • Dates: October 21 (Wednesday) to October 25 (Sunday), 2026
  • Venue: Laforet Museum Harajuku

LOVE BY e.m. Clear Rings

  • Early release at e.m. 30YEARS POP UP SHOP "ARE YOU EXCITED?"
  • Release dates for e.m. directly operated stores will be announced in due course.
  • Dates: October 20 (Tuesday) to October 25 (Sunday), 2026
  • Venue: Laforet Harajuku, 1F

Jewelry Pouch

  • Early release at e.m. 30YEARS EXHIBITION "ARE YOU EXCITED?"
  • Planned to go on sale at e.m. directly operated stores from November 1 (Sunday)
  • Dates: October 21 (Wednesday) to October 25 (Sunday), 2026
  • Venue: Laforet Museum Harajuku