Fashion brand equalment (イコールメント) is holding a limited-time pop-up store at RAYARD MIYASHITA PARK North 2F, THE [ ] STORE, from Wednesday, October 7 to Tuesday, October 13, 2026.
Now celebrating its 3rd anniversary, equalment is presenting a new collection that offers "real clothes" combining sculptural, luxurious beauty with practical functionality.
About the Pop-Up
The pop-up showcases a new collection that pushes further into the "boundary between everyday and extraordinary" that equalment has explored so far. The pieces feature sculpture-like silhouettes, fabrics whose look changes with the light, and details such as drape, lace, and velvet. At the same time, they offer the functionality that modern life calls for, including care at home, light weight, and freedom of movement.
For its 3rd anniversary, the pop-up presents items that represent equalment up to now alongside new pieces that point to the brand's future. The garments show different expressions depending on the angle and the light, and create a strong presence even in simple styling.
Not Separating "Beautiful Clothes" From "Everyday Clothes"
equalment does not aim to make clothes only for special days. Its goal is clothing that carries the wearer through every occasion in a single piece, whether spending a day at a hotel, heading to a restaurant, working, or traveling.
The pieces have the look of high fashion, yet are light, resistant to wrinkles, and easy to handle day to day. The beauty and texture of materials that are normally delicate and difficult to handle are rebuilt through more functional fabrics and design.
The designer has a background in sculpture and sees clothing as a three-dimensional form that wraps the body, pursuing structural silhouettes. equalment's world, which blends the everyday with the extraordinary and beauty with functionality, is shaped consistently from design to space and visuals.
The brand is committed to production entirely in Japan. It combines Japanese sewing techniques with modern materials and makes each piece carefully, one at a time, in small quantities.
New Collection
equalment goes beyond the conventional idea that "the more beautiful the clothes, the harder they are to handle," and proposes pieces in which beauty and practicality coexist naturally. In modern life, people move through many situations in a single day, such as work, travel, meals, and trips, and the brand believes clothing should also cross those boundaries. Under the theme of an everyday uniform for creative people, equalment presents its new idea of real clothes.
- Double-Breasted Short Jacket: ¥110,000
- SIGNATURE HIGH-RISE STRAIGHT PANTS: ¥49,500
- GLOSS SUIT: ¥82,500
- MOON GLOSS JACKET: ¥148,500
- GLOSS COWL TOPS: ¥49,500
- Double-Breasted Short Jacket: ¥110,000
Pop-Up Information
equalment LIMITED POP-UP
- Dates: Wednesday, October 7 to Tuesday, October 13, 2026 (open to the general public)
- Hours: 11:00 AM to 9:00 PM
- Venue: RAYARD MIYASHITA PARK North 2F, THE [ ] STORE
- Pop-up exclusive novelty: Customers who purchase products during the period receive a pop-up exclusive novelty. Quantities are limited and the novelty ends once supplies run out.
equalment STORE
- Address: 203 Jingumae Aoyama Building (神宮前青山ビル), 4-16-12 Jingumae, Shibuya-ku, Tokyo
- Opening days: Every Thursday, Friday, and Saturday, plus new moon and full moon days
- Hours: 12:00 PM to 7:00 PM
- Online Store: https://www.equalment.com/
- Instagram: https://www.instagram.com/eqmt_official (@eqmt_official)
