Kyo-Yuzen brand SOO (Somaru) has reached its 10th anniversary. To express its gratitude for everyone's support, the brand is holding a showcase of its autumn 2026 new products over two days in Kyoto. The event unveils new items that combine tradition and innovation, and past collaboration products created by SOO will also be displayed together. Admission is free and open to everyone.
New items, including the Ofuki series, will also be available for purchase at the venue, so visitors can pick up the products in person and find their favorites.
The official site of Kyo-Yuzen brand SOO (Somaru) is here: https://soo.kyoto/
New Product Concept
SOO continues its activities so that traditional crafts can be picked up as a standard Kyoto souvenir. For this showcase, the brand will announce new products in a "just-right size."
Event Information
- Dates and times:
- Saturday, November 14, 2026: 1:00 PM to 4:00 PM
- Sunday, November 15, 2026: 10:00 AM to 4:00 PM
- Venue: un-fold (アンフォールド) (free admission)
- Address: 410-5 Hirohashidono-cho (広橋殿町), Ichijo-dori Karasuma Nishi-iru, Kamigyo-ku, Kyoto
- URL: https://www.instagram.com/un_fold_kyoto/
If you are coming by car, please use the Kyoto Gyoen Nakadachiuri Parking Lot inside the Kyoto Imperial Palace.
About SOO (Somaru)
SOO (Somaru) was born in Kyoto in 2016 as a small Kyo-Yuzen brand. With the thought "we want people to casually pick up the fabric we have dyed," the brand makes products suited to modern life.
Its lineup includes the following items.
- Ofuki: a hand-dyed Kyo-Yuzen silk eyeglass cloth
- Ofuki mini: a smartphone cloth
- okkii Ofuki: a tablet PC cloth
- Ofuki petit: a ring cloth
The brand has received many accolades, including:
- Good Design Award 2017
- Kyoto Design Award 2018 (京都デザイン賞2018)
- Omiyage Grand Prix 2019, Cool Japan Award (おみやげグランプリ2019 クールジャパン賞)
- Recommended product at the 59th and 60th National Recommended Tourist Souvenir Examinations (第59・60回全国推奨観光土産物審査会推奨品)
- Selected for the 2019 National Traditional Crafts Open Exhibition (2019年度全国伝統的工芸品公募展入選)
- OMOTENASHI SELECTION 2019 and 2020
- Kyoto Design Award 2022 (京都デザイン賞2022)
- Selected for the "Settai no Temiyage Selection 2023" (接待の手土産セレクション2023入選)
- Minister of Land, Infrastructure, Transport and Tourism Award at the 66th NIPPON OMIYAGE AWARD
- Kyoto Business Community Award and Kyoto Sangyo 21 Award at the 11th Culture and Venture Competition (第11回文化・ベンチャーコンペティション京都経済界賞・京都産業21賞)
- Certified at the 9th Chie Business Plan Contest (第9回知恵ビジネスプランコンテスト認定)
