STRICT-G, an apparel shop run by the Lifestyle Business Division of Bandai Co., Ltd. that draws on the world of the Gundam Series, is launching a new category focused on character fashion, "STRICT-G RUNWAY." For the first collection, the 2026 Autumn/Winter lineup, newly drawn illustrations show four characters from Mobile Suit Gundam SEED FREEDOM wearing items from the collection.
The collection goes on sale on Saturday, October 31, 2026, at STRICT-G stores and at a pop-up sale with HiKESHi SPiRiT (火消魂), a brand that communicates the Japanese sense of "iki" (粋) to the modern day. Collaboration items between "STRICT-G JAPAN" and HiKESHi SPiRiT are scheduled to be sold at the pop-up as well. Pre-orders also open on Premium Bandai, the Bandai Namco Group's official online shop (https://p-bandai.jp/), on Friday, October 30, 2026, at 1:00 PM.
HiKESHi SPiRiT feature page: https://www.strict-g.com/hikeshi/
About STRICT-G RUNWAY 2026 AW
"STRICT-G RUNWAY" is a new project that takes the characters' day-off outfits as its theme and translates each character's personality into everyday fashion. It will be released as spring/summer and autumn/winter collections, centered on full-body styling and official newly drawn visuals.
The 2026 AW lineup includes outerwear, cut-and-sew tops, denim, shoes, bags, and apparel accessories.
HiKESHi SPiRiT Pop-Up
The pop-up is held at two venues. Because the products sold differ by venue, please check carefully before visiting.
- Period: Saturday, October 31, 2026 to Monday, November 30, 2026 (some items go on sale from Saturday, November 14)
- HiKESHi SPiRiT Asakusa Store No. 1: 1-2-12 Asakusa, Taito-ku, Tokyo 111-0032
- Products: "STRICT-G JAPAN" items centered on Mobile Suit Gundam and HiKESHi SPiRiT collaboration items
- HiKESHi SPiRiT 音組: 1-2-9 Asakusa, Taito-ku, Tokyo 111-0032
- Products: "STRICT-G RUNWAY" items centered on Mobile Suit Gundam SEED FREEDOM, HiKESHi SPiRiT collaboration items, and cafeteria goods
During the pop-up, a collaboration cafe will also operate at HiKESHi SPiRiT 音組. Limited-edition menu items and cafeteria goods let visitors enjoy the world of Mobile Suit Gundam SEED FREEDOM. The menu, business hours, and how to use the cafe will be announced at a later date.
Product Details
"STRICT-G JAPAN" x HiKESHi SPiRiT (Selection)
From left:
- STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam T-Shirt
- Price: ¥7,150 (tax included)
- Sizes: S to XL
- Types: Gundam, Char's Zaku II
- STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Samue Top
- Price: ¥51,700 (tax included)
- Sizes: M to XL
- STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Lantern-Style Stand
- Price: ¥6,600 (tax included)
- Size: H260 x W80 mm
- Types: Gundam, Char's Zaku II
- STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Necklace
- Price: ¥2,750 (tax included)
- Size: Body H73 x W32 mm, cord 900 mm
- Types: Gundam, Char's Zaku II
"STRICT-G JAPAN" x HiKESHi SPiRiT Collaboration Item List
| Item | Price (tax included) |
|---|---|
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Samue Top | ¥51,700 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Samue Bottom | ¥45,100 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Henley Neck (White) | ¥7,700 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Henley Neck (Black) | ¥7,700 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam T-Shirt (Gundam) | ¥7,150 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam T-Shirt (Char's Zaku II) | ¥7,150 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Hanging Scroll Tote Bag | ¥15,400 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Necklace (Gundam) | ¥2,750 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Necklace (Char's Zaku II) | ¥2,750 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Lantern-Style Stand (Gundam) | ¥6,600 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Lantern-Style Stand (Char's Zaku II) | ¥6,600 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Haramaki Belly Warmer (Gundam) | ¥4,840 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Haramaki Belly Warmer (Char's Zaku II) | ¥4,840 |
| STRICT-G JAPAN HiKESHi SPiRiT Mobile Suit Gundam Noren Curtain | ¥8,800 |
"STRICT-G RUNWAY 2026 AW" (Selection)
From left:
- STRICT-G Mobile Suit Gundam SEED FREEDOM T-Shirt (Kira Yamato)
- Price: ¥5,500 (tax included)
- Sizes: S to XXL
- STRICT-G SPINGLE Mobile Suit Gundam SEED FREEDOM Leather Sneakers (Athrun Zala)
- Price: ¥27,500 (tax included)
- Sizes: 25.5 cm to 29.5 cm (in 1 cm increments)
- STRICT-G Mobile Suit Gundam SEED FREEDOM Shoulder Bag (Lacus Clyne)
- Price: ¥5,500 (tax included)
- Size: Body approx. H30 x W47 x D14 cm; strap (adjuster) approx. H100 x W2.5 cm
- STRICT-G Mobile Suit Gundam SEED FREEDOM Muffler (Cagalli Yula Athha)
- Price: ¥4,400 (tax included)
- Size: Total length approx. 180 cm (including fringe); height approx. 20 cm
"STRICT-G RUNWAY 2026 AW" (Selection) - On Sale from November 14
From left:
- STRICT-G nishikawa Mobile Suit Gundam SEED FREEDOM Recycled Down Parka (Kira Yamato)
- Price: ¥39,600 (tax included)
- Sizes: S to XXL
- STRICT-G nishikawa Mobile Suit Gundam SEED FREEDOM Recycled Down Jacket (Lacus Clyne)
- Price: ¥38,500 (tax included)
- Sizes: S to XXL
- STRICT-G Mobile Suit Gundam SEED FREEDOM Boa Jacket (Athrun Zala)
- Price: ¥19,800 (tax included)
- Sizes: S to XXL
- STRICT-G Mobile Suit Gundam SEED FREEDOM Reversible Fleece Nylon Jacket (Cagalli Yula Athha)
- Price: ¥19,800 (tax included)
- Sizes: S to XXL
"STRICT-G RUNWAY 26AW" Eligible Item List
| Item | Price (tax included) |
|---|---|
| STRICT-G nishikawa Mobile Suit Gundam SEED FREEDOM Recycled Down Parka (Kira Yamato) - scheduled for November 14 | ¥39,600 |
| STRICT-G nishikawa Mobile Suit Gundam SEED FREEDOM Recycled Down Parka (Athrun Zala) - scheduled for November 14 | ¥39,600 |
| STRICT-G nishikawa Mobile Suit Gundam SEED FREEDOM Recycled Down Jacket (Lacus Clyne) - scheduled for November 14 | ¥38,500 |
| STRICT-G nishikawa Mobile Suit Gundam SEED FREEDOM Recycled Down Jacket (Cagalli Yula Athha) - scheduled for November 14 | ¥38,500 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Boa Jacket (Kira Yamato) - scheduled for November 14 | ¥19,800 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Boa Jacket (Athrun Zala) - scheduled for November 14 | ¥19,800 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Reversible Fleece Jacket (Athrun Zala) - scheduled for November 14 | ¥19,800 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Reversible Fleece Jacket (Cagalli Yula Athha) - scheduled for November 14 | ¥19,800 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM T-Shirt (Kira Yamato) | ¥5,500 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM T-Shirt (Athrun Zala) | ¥5,500 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Long T-Shirt (Lacus Clyne) | ¥5,720 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Long T-Shirt (Cagalli Yula Athha) | ¥5,720 |
| STRICT-G EDWIN Mobile Suit Gundam SEED FREEDOM E404 (Kira Yamato) | ¥16,500 |
| STRICT-G EDWIN Mobile Suit Gundam SEED FREEDOM E404 (Athrun Zala) | ¥16,500 |
| STRICT-G SPINGLE Mobile Suit Gundam SEED FREEDOM Leather Sneakers (Kira Yamato) | ¥27,500 |
| STRICT-G SPINGLE Mobile Suit Gundam SEED FREEDOM Leather Sneakers (Athrun Zala) | ¥27,500 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Tote Bag (Kira Yamato) | ¥4,400 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Tote Bag (Athrun Zala) | ¥4,400 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Shoulder Bag (Lacus Clyne) | ¥5,500 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Shoulder Bag (Cagalli Yula Athha) | ¥5,500 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Muffler (Lacus Clyne) | ¥4,400 |
| STRICT-G Mobile Suit Gundam SEED FREEDOM Muffler (Cagalli Yula Athha) | ¥4,400 |
STRICT-G RUNWAY Purchase Bonuses
"STRICT-G RUNWAY 26AW" Original Illustrated Card
Eligible "STRICT-G RUNWAY 26AW" products come with a limited card featuring an original newly drawn illustration (one card per garment purchased). This bonus applies to purchases at Premium Bandai, STRICT-G stores, and the HiKESHi SPiRiT pop-up.
- Material: Paper
- Size: 100 mm x 148 mm
"STRICT-G RUNWAY 26AW" Original Illustrated Tag
Eligible "STRICT-G RUNWAY 26AW" products come with a limited tag featuring an original newly drawn illustration (one tag per garment purchased; the design cannot be selected). This bonus applies to purchases at STRICT-G stores and the HiKESHi SPiRiT pop-up. Purchases at Premium Bandai are not eligible.
- Material: Paper
- Size: 63 mm x 88 mm
Lottery-Based Entry for the HiKESHi SPiRiT 音組 Pop-Up
To ease congestion and ensure customer safety, "HiKESHi SPiRiT POP UP STORE No. 2: HiKESHi SPiRiT 音組" uses an advance-lottery admission ticket system through the "Bandai / BANDAI SPIRITS LINE official account" on the designated dates and times. The tickets are issued to manage operations and reduce crowding, and they do not guarantee the purchase of any particular product.
To enter:
- Install the LINE app and create an account.
- Add the Bandai LINE official account as a friend: https://page.line.me/492evjpb?oat_content=url&openQrModal=true
- Lottery period: Monday, October 26, 2026, 10:00 AM to Wednesday, October 28, 2026, 11:59 PM
- Results announced: Thursday, October 29, 2026, from 12:00 PM
Notes on Electronic Admission Tickets
- Each ticket admits up to two guests.
- Please arrive at the date and time stated in the winning notification.
- A winning ticket must be shown when entering the store.
- Depending on the store's situation, you may have to wait in line on arrival.
- To avoid congestion, waiting around the store before your entry time is not allowed.
- Staff will guide you into the store.
- If the entry ticket cannot be displayed because of a smartphone malfunction or low battery, entry will not be permitted. Please come with the LINE app ready to use.
- Children of elementary school age or younger may enter with a ticket holder as companions, up to two children. Customers who need an attendant for caregiving or similar reasons may also be accompanied by one person without that person obtaining a ticket. In either case, companions cannot purchase products; please purchase within the number allowed for the ticket holders.
- The ticket is valid only for the designated time on the day.
- If you do not arrive within the designated time, you may not be admitted, depending on congestion.
- Entry times may be delayed depending on congestion.
- Re-entry after entering the store is not possible.
- Please follow staff instructions when entering the store.
- Depending on conditions inside the store, admission may switch to free entry.
Sales Information
Pre-Orders (from Friday, October 30, 2026)
"STRICT-G Online Store" on Premium Bandai
- Sales period: Friday, October 30, 2026, 1:00 PM to Sunday, November 15, 2026, 11:00 PM
- Planning: Bandai Co., Ltd.
- Shipping: "STRICT-G JAPAN" x HiKESHi SPiRiT items are scheduled for December 2026; "STRICT-G RUNWAY 26AW" items are scheduled for November 2026
Sales may end once the prepared quantity is reached.
General Sales (from Saturday, October 31, 2026; some items from Saturday, November 14)
- HiKESHi SPiRiT Asakusa Store No. 1
- Address: 1-2-12 Asakusa, Taito-ku, Tokyo 111-0032
- Phone: 03-5830-8020
- Hours: 11:00 AM to 7:00 PM
- HiKESHi SPiRiT 音組
- Address: 1-2-9 Asakusa, Taito-ku, Tokyo 111-0032
- Phone: 03-5830-8020
- Hours: 10:00 AM to 7:00 PM
- STRICT-G Tokyo Odaiba
- Address: DiverCity Tokyo Plaza 7F, 1-1-10 Aomi, Koto-ku, Tokyo 135-0064
- Phone: 03-5579-6157
- Hours: 11:00 AM to 8:00 PM (Saturdays and Sundays: 10:00 AM to 9:00 PM)
- STRICT-G Tokyo Solamachi
- Address: Tokyo Skytree Town Solamachi 4F, 1-1-2 Oshiage, Sumida-ku, Tokyo 131-0045
- Phone: 03-5809-7328
- Hours: 10:00 AM to 9:00 PM
- STRICT-G NEOPASA Shizuoka (Down Line)
- Address: 1258 Iima, Aoi-ku, Shizuoka 421-1224 (inside Shizuoka Service Area, Shin-Tomei Expressway, down line)
- Phone: 054-295-9121
- Hours: 8:00 AM to 9:00 PM
- STRICT-G Taga SA (Down Line)
- Address: 66-31 敏満寺西谷, Taga-cho, Inukami-gun, Shiga 522-0342 (inside Taga SA, down line)
- Phone: 0749-47-3228
- Hours: 10:00 AM to 8:00 PM
- STRICT-G LUCUA Osaka (scheduled to open November 24, 2026)
- Address: LUCUA South 11F, 3-1-1 Umeda, Kita-ku, Osaka 530-8373
- Phone: 06-4300-7374
- Hours: 10:00 AM to 8:00 PM
For details, please contact each store directly.
Notes
- Stock changes constantly, so a product you want may already be sold out when you visit.
- For the latest information and details, please check the product sales page.
- Product specifications may change without notice.
- The photos shown are of products in development and may differ somewhat from the actual items.
- Items may also be sold outside Japan.
