Korean cosmetics brand Etude is releasing a limited-quantity revival of its nostalgic Heisei-era blush, the Lovely Cookie Blusher, at Don Quijote chain stores (excluding some locations) starting April 10, 2026.
The compact, rounded packaging comes in sweet candy-like colors that give the cheeks a soft, flushed look. The formula delivers a lively, healthy-looking color (via makeup effect) and contains Sebum Control Powder (silica) to absorb excess oil and sweat, helping the fresh finish last longer throughout the day.
Product Details
Product Name: Lovely Cookie Blusher
Price: ¥880 (tax included)
Content: 4g
Release Date: Rolling out from April 10, 2026
Available at: Don Quijote chain stores (excluding some locations), limited quantities
Features
Sweet Candy-Like Colors
The cute, compact packaging design comes in confectionery-inspired shades. A simple swipe across the cheeks delivers vibrant color, creating a healthy, rosy appearance.
Long-Lasting Finish
Sebum Control Powder (silica) is blended into the formula to absorb oil and sweat, locking in the just-applied color for extended wear.
Lovely Pom-Pom Puff
The product comes with a fluffy dedicated puff. A light dabbing motion applies the color evenly with minimal fallout, making it easy for anyone to achieve a naturally blushed look.
The Lovely Cookie Blusher was once considered an essential for a soft, understated makeup look. This limited-quantity comeback is available exclusively at Don Quijote chain stores.
