SENKA, a skincare brand from Fine Today that has ranked No. 1 in cream face wash for four consecutive years (Note 1), is releasing limited special designs of SENKA Perfect Whip featuring Sanrio Co., Ltd.'s popular character Hello Kitty. The lineup consists of five products, including the standard SENKA Perfect Whip, and goes on sale gradually across Japan starting Wednesday, October 28, 2026.
Each design shows Hello Kitty in a different moment of face washing with SENKA's micro beauty foam. To mark the release, an original web movie showing Hello Kitty enjoying a "Pita Face Wash!" with the dense micro beauty foam is also being released. The collaboration invites fans to wash their faces together with Hello Kitty and aim for soft, translucent bare skin.
Five Designs, One Face-Washing Story
Under SENKA's message of brightening both your skin and your spirits, Hello Kitty, the Sanrio character loved around the world, appears on all five SENKA Perfect Whip products. The designs follow a sequence from the start of face washing, to working the fluffy foam into the skin, to checking the freshly washed face. Each design can be enjoyed on its own, and viewing all five together creates a story as if you were washing your face with Hello Kitty.
- SENKA Perfect Whip (classic blue): Hello Kitty invites you into the fun face-washing time that is about to begin.
- SENKA Perfect Whip Collagen in (pink): Hello Kitty gently works the fluffy foam into her skin.
- SENKA Perfect Whip White Clay (white): Hello Kitty washes her face with the dense micro beauty foam. This scene also appears in the original web movie, which shows the "Pita Face Wash!" in which dense foam clings snugly to the skin.
- SENKA Perfect Whip Acne Care (light green): Hello Kitty looks refreshed after washing.
- SENKA Premium Perfect Whip Clear (premium series): Closing the story, Hello Kitty checks her finished skin. Across the five designs, the story leads from the start of face washing to soft, translucent bare skin.
With the always cheerful and friendly Hello Kitty, an ordinary daily face wash becomes something to look forward to.
Original Web Movie
Title: SENKA Perfect Whip Web Movie "Foam Snug-Fit Face Wash with Hello Kitty" (ハローキティと泡ピタ！洗顔), 15 seconds
Release date: Wednesday, October 28, 2026
Video: Watch on YouTube
Product Lineup
All five products carry the Hello Kitty limited design.
SENKA Perfect Whip Hello Kitty Limited Design
Clears even the oxidized dirt trapped in pores.
SENKA Perfect Whip Collagen in Hello Kitty Limited Design
Contains four moisturizing ingredients, including collagen (Note 2), for skin where dry fine lines are less noticeable (Note 3).
SENKA Perfect Whip White Clay Hello Kitty Limited Design
Thoroughly absorbs and cleanses dark pores and keratin plugs.
SENKA Perfect Whip Acne Care Hello Kitty Limited Design (Quasi-Drug)
Sales name: 洗顔専科 パーフェクトホイップ アクネケア fA
Helps prevent adult acne and rough skin.
SENKA Premium Perfect Whip Clear Hello Kitty Limited Design (Quasi-Drug)
Sales name: SENKA パーフェクトホイップ PC
A beauty foam peeling face wash that can be used every day (Note 4).
Product Information
Release date: Rolling out gradually from Wednesday, October 28, 2026, in limited quantities
Size: 120 g
Price: Open price
Notes
- Note 1: Intage SRI+, November 2021 to September 2026, self-service cream face wash market (excluding double-wash products), unit share, major series ranking.
- Note 2: Isomerized sugar, sericin, water-soluble collagen, and glycerin (for moisturizing).
- Note 3: Efficacy evaluation test completed.
- Note 4: Washes away old keratin and pore dirt.
