Moist Labo High Cover Medicated Whitening BB Cream, a BB cream with concealer-level coverage that also improves wrinkles and offers whitening care*, is getting limited-edition collaboration packaging featuring Sanrio's popular character Kuromi. Both shades will go on sale on Wednesday, October 28, 2026. It is the second Kuromi collaboration, following the well-received 2025 edition.
Moist Labo is a skincare-minded base makeup series from Meishoku Cosmetics, and the series has surpassed 13 million units in cumulative shipments.
* Suppresses melanin production to prevent blotches and freckles.
Product Overview
Moist Labo High Cover Medicated Whitening BB Cream is a popular item in the Moist Labo series. Although it goes on thinly, it offers concealer-level coverage that firmly hides skin concerns such as blotches. It contains niacinamide, so while it is worn it improves wrinkles and provides whitening care*. It also contains "Moisture Magnet HC," a formula developed in-house by Meishoku Cosmetics that keeps moisturizing ingredients clinging to the skin, and "Repair Protect CR," which provides a barrier effect.
With six roles in one tube (serum, cream, UV protection, makeup base, concealer, and foundation), it suits busy mornings when time is short while still giving a beautiful finish. It is a water-resistant, sweat-resistant waterproof type with SPF50 / PA++++, which makes it well suited to spring and summer makeup.
Key features:
- A thin, even finish that firmly covers blotches, dullness, and pores without a heavy, cakey look
- A quasi-drug formula that clings to the skin while covering, improving wrinkles and providing whitening care* at the same time
- A smooth, semi-matte finish that resists breakdown
- Moisturizes while providing whitening care* during the day
- Completes base makeup in one tube, with no need for a separate concealer
- Six effects in one tube (serum, cream, UV protection, makeup base, concealer, and foundation)
- A barrier effect that protects the skin
- Waterproof type that resists sweat and water
- SPF50 / PA++++
Product Details
- Product name: Moist Labo High Cover Medicated Whitening BB Cream (quasi-drug)
- Colors: Natural Beige (Kuromi design) / Natural Ochre (Kuromi design)
- Sales names: Medicated Whitening BB SN / Medicated Whitening BB SO
- Price: ¥1,430 (tax included)
- Contents: 30 g
- Release date: October 28, 2026
- Where to buy: Drugstores and variety shops nationwide, and online shops (limited quantity)
- Product site: https://www.meishoku.co.jp/moistlabo/kuromi/
About the Moist Labo Series
The Moist Labo series has surpassed 13 million units in cumulative shipments. It is a skincare-minded base makeup series generously formulated with beauty serum ingredients, so you can choose items to suit the skin you want to achieve while wearing makeup during the day.
Official brand site: https://www.meishoku.co.jp/moistlabo/
