ETVOS (Etvos Corporation, Osaka City, Osaka Prefecture; President: Hifumi Ogawa) is holding a pop-up event celebrating the launch of its 2026 SS Collection at Hanshin Department Store Umeda Main Store, 2nd Floor C・CUBE Event Space, from Wednesday, January 7 to Tuesday, January 13, 2026.
During the event period, visitors can enjoy purchase bonuses, special gift campaigns available only during the event, and exclusive content.
About ETVOS
ETVOS is a brand that develops Japanese mineral cosmetics and skincare products designed for sensitive skin.
Through low-irritation formulations with minimal skin burden and makeup items that can be removed with soap, the brand delivers products that balance beauty with gentleness to the skin.
Event Details
Event Period: Wednesday, January 7 to Tuesday, January 13, 2026
Location: Hanshin Umeda Main Store, 2nd Floor Beauty Event Space
1-13-13 Umeda, Kita-ku, Osaka City, Osaka Prefecture, Hanshin Umeda Main Store
Business Hours: 10:00 AM to 8:00 PM
Event Highlights
2026 SS Collection Launch
Featuring beige with a subtle hint of allure and pink with a refined presence. The "2026 SS Collection" expresses twin charm that colors your individuality.
Additionally, special content is available during the event period, and we look forward to your visit.
Special Content ①
Customers who purchase products can try the roulette challenge.
(For purchases of ¥3,300 or more including tax)
Grand Prize: ETVOS Original Pouch
Prize A: 1 Mini Bottle (Vital Superia Lotion 20mL or Vital Superia Serum 10mL)
Prize B: 3-Day Sachet Set
Prize C: 1-Day Sachet
Special Content ②
Makeup lessons will be held by ETVOS Official Makeup Artists.
Artist Schedule:
- January 7 (Wed), 9 (Fri): Fushō Hori
- January 10 (Sat), 12 (Mon): Natsumi Hori
- January 11 (Sun): Ryo Ogawa
※For reservation details, please inquire by phone or with staff.
Special Content ③
Receive limited-edition items based on purchase amount.
With a purchase of ¥14,000 or more (tax included), receive a "Vital Superia Nail Oil" and a 1-day sample of the "Vital Superia Series."
**※**Event content is subject to change without notice.
Gifts are available while supplies last.
Promise to Sensitive Skin
Free Formula Prioritizing Low Irritation
To achieve low-irritation formulations with minimal skin burden, certain ingredients are excluded. While maintaining stability and achieving desired textures requires more sophisticated formulation design, the brand is committed to developing products under free formula conditions to ensure safe use.
〈8 Free Ingredients〉
Alcohol, Parabens, Petroleum-based Surfactants, Mineral Oil, Silicone, Tar-based Colorants, Synthetic Fragrances, UV Absorbers
※Excluding some products
Stinging Test with Sensitive Skin Panel
In addition to patch tests, stinging tests are also conducted.
Stinging tests involve sensitive skin panel participants (those sensitive to irritation) evaluating whether there is any transient skin irritation such as tingling or burning sensations.
Only products that pass the brand's unique standards are delivered. (This does not mean that skin irritation will not occur in all individuals)
ETVOS
Under the principle of "Skincare First," this Japanese cosmetics brand develops ceramide skincare and mineral makeup that care for all skin types, including sensitive skin, and draw out the skin's inherent power. Founded in 2007 by Hifumi Ogawa, who struggled with adult acne and skin problems and began creating skincare suited to her own skin based on dermatological science.
Official Online Store: https://etvos.com/shop/default.aspx
Instagram: https://www.instagram.com/etvos.jp/
X: https://x.com/etvos_jp
