An overseas-exclusive novelty campaign called "Operation: Overseas Supply – START" is coming to EVANGELION STORE, the official shop for Neon Genesis Evangelion, in collaboration with the cross-border e-commerce service Buyee. The campaign launches on July 1, 2026, targeting international fans shopping through Buyee.
Campaign Background
Neon Genesis Evangelion is marking 30 years since the anime first aired, with EVANGELION STORE serving as its official online shop. According to a survey of overseas customers conducted by BEENOS in March 2026, Neon Genesis Evangelion ranked in the top 10 of the most-loved Japanese anime watched in 2025, reflecting its continued popularity worldwide.
EVANGELION STORE has offered the "Buyee Connect" cross-border e-commerce integration since 2019, enabling fans around the world to purchase official merchandise directly from the store's website. A novelty campaign held in 2025 for the 30th anniversary was met with great enthusiasm from overseas fans. Building on that success, a brand-new set of novelties has been prepared for this follow-up campaign.
The store's customer base spans genders, generations, and national boundaries, with fans from many countries enjoying official merchandise. This campaign aims to bring the appeal of Neon Genesis Evangelion to even more international fans.
"Operation: Overseas Supply – START" Campaign Details
- Campaign Name: Operation: Overseas Supply – START (Traditional Chinese: 國際限定補給作戰、始動)
- Campaign Period: Begins with orders received from July 1, 2026, 12:00 AM (JST); ends when supplies run out
- Eligibility: For every ¥5,000 spent at EVANGELION STORE via Buyee, one random acrylic clear card is included (up to 8 cards per purchase)
- Novelty: Acrylic clear card (120mm × 70mm), 2 designs available
- Campaign Page: https://www.evastore.jp/shop/e/e260701-overseas/
July is a peak season for major anime events around the world, when international interest in Japanese content and fan enthusiasm reach a high point. The campaign is timed to coincide with this season, offering international fans a chance to discover EVANGELION STORE and enjoy a rewarding shopping experience through Buyee.
