FamilyMart is teaming up with Strawberry Prince (also known as Sutopuri), the 2.5-dimensional idol group active primarily through video streaming, to celebrate the group's 10th anniversary. Starting July 7 (Tuesday), 2026, the collaboration brings a daily mini-game on the FamiPay app along with exclusive merchandise and a "FamiMa Online Kuji" lottery available only through FamilyMart's e-commerce site, FamiMa Online. The collaboration is part of FamilyMart's lineup of activities marking the company's 45th anniversary in September 2026.
Earlier in March 2026, several Strawberry Prince members visited a partner farm to help grow the group's original "Sutopuri – Gohobi Ichigo –" strawberries, which were later sold through a FamiMa Online lottery. For the group's 10th anniversary year, a new lineup of original goods featuring illustrations spanning the group's history is now arriving on FamiMa Online.
FamiMa Online Kuji "Strawberry Prince 10th Anniversary"
- Price: ¥900 (tax included) plus shipping
- Sale period: July 7 (Tue), 2026, 12:00 PM – August 31 (Mon), 2026, 11:59 PM
- Shipping: From late December 2026, shipped on a rolling basis
- Types: Prizes A through D (18 designs total), plus a Last Prize and one Number Prize
- Per box: 40 items, plus 1 Last Prize and 1 Number Prize
Whoever draws the "20th" item in a box — exactly the halfway point — receives a happy surprise: the Number Prize, a limited original postcard available only through this lottery.
Note: The product lineup below is still under review, so sizes may change.
A Prize: "Ichigo Oji Shoten" Memory Box
- Type: 1 design
- Size: Approximately W370 x H84 x D265 mm
- Contents: The familiar "Ichigo Oji Shoten" carton reimagined with a limited design, packed with popular past merchandise such as penlights. Every box contains the same lineup of contents; the specific items, colors, and members inside cannot be chosen.
B Prize: Acrylic Stand ("Isn't It Fine to Just Fall in Love?" Ver.)
- Type: 6 designs
- Size: Approximately W120 x H140 mm
- Contents: The familiar artwork from Strawberry Prince's very first FamilyMart campaign, now available as an acrylic stand.
C Prize: Glitter Acrylic Keychain ("Prince" Ver.)
- Type: 6 designs
- Size: Approximately 60 x 40 mm
- Contents: A scene from Strawberry Prince's original song "Prince," rendered as a sparkling glitter-style acrylic keychain.
D Prize: Original Sticker Set
- Type: 5 sets
- Size: Approximately 40 to 60 mm
- Contents: Illustrations familiar from Strawberry Prince's animated videos, in sticker form. Each set of 3 stickers shows a variety of expressions, and shoppers can choose their preferred set.
Last Prize: Acrylic Diorama ("Prince" Ver.)
- Type: 1 design
- Size: Approximately H150 x W200 x D50 mm
- Contents: A scene from the music video for "Prince," one of Strawberry Prince's signature songs, recreated as an acrylic diorama and complete with reproductions of the members' signatures.
Images are for illustrative purposes only. Sales end once the planned quantity sells out. B and C Prize designs cannot be selected in advance — which design arrives is a surprise revealed only once it reaches the address given at checkout.
Second-Order Shipping Coupon
Anyone ordering the "FamiMa Online Kuji Strawberry Prince 10th Anniversary" lottery two or more times receives a coupon that brings shipping on the second order onward down to "effectively ¥1" — a handy way to try for more prizes.
- Coupon valid period: July 7 (Tue), 2026, 12:00 PM – August 31 (Mon), 2026, 11:59 PM
- The coupon can be used as many times as needed during the lottery's sale period.
- Because of how the coupon works, it is applied as a discount on the product price equal to the shipping amount.
Collaboration details page: https://famima-online.family.co.jp/feature/2607stprilp?utm_source=newsrelease&utm_medium=referral&utm_campaign=2607stprilp
Kuji purchase page: https://famima-online.family.co.jp/item?itemCode=910002026909356968&utm_source=newsrelease&utm_medium=referral&utm_campaign=260714stpri
How to use FamiMa Online Kuji: https://famima-online.family.co.jp/feature/onlinekujiguide
Exclusive FamiMa Online Goods
Alongside the lottery, limited-design goods available only through FamiMa Online are also going on sale.
Note: The product lineup below is still under review, so sizes may change.
Wave 1 (From July 7, 2026)
Acrylic Stand & Can Badge Set (Famippe Hug Ver.)
- Price: ¥2,000 (¥2,200 tax included)
- Reservation period: July 7 (Tue), 2026, 12:00 PM – August 31 (Mon), 2026, 11:59 PM
- Pickup period: December 4 (Fri) – December 17 (Thu), 2026 (subject to change)
- Contents: An acrylic stand and can badge set featuring artwork of the members with FamilyMart's mascot Famippe — a design only possible through this FamilyMart collaboration.
Available for purchase from 12:00 PM on July 7 (Tue), 2026.
Wave 2 (From July 21, 2026) — Currently in Production
Strawberry Prince "Six Brothers" Hoodie
- Price: ¥6,200 (¥6,820 tax included)
- Reservation period: July 21 (Tue), 2026, 10:00 AM – August 31 (Mon), 2026, 11:59 PM
- Pickup period: November 20 (Fri) – December 3 (Thu), 2026 (subject to change)
- Contents: The hoodie worn by the "six brothers" in Strawberry Prince's animated videos, faithfully recreated.
Available for purchase from 10:00 AM on July 21 (Tue), 2026. Images are for illustrative purposes only, and pickup is not available at some stores in certain regions.
FamiPay Daily Challenge Game
Players can join once per day through the "Challenge" tab in the FamiPay app for a chance to win up to ¥100,000 worth of FamiMa Points or a ¥300 discount coupon for the "FamiMa Online Kuji Strawberry Prince 10th Anniversary" lottery, with a combined total of 6,126,611 winners.
Campaign period: July 7 (Tue), 2026, 12:00 AM – July 31 (Fri), 2026, 11:59 PM
Prizes:
- S Prize: FamiMa Points worth ¥100,000 (1 winner)
- T Prize: FamiMa Points worth ¥10,000 (10 winners)
- P Prize: FamiMa Points worth ¥1 (6,000,000 winners)
- R Prize: A ¥300 discount coupon for the "FamiMa Online Kuji Strawberry Prince 10th Anniversary" lottery (126,600 winners)
FamiMa Print Bromides
During the campaign period, original bromide photos commemorating Strawberry Prince's 10th anniversary go on sale through the in-store multi-copy machine service "FamiMa Print."
Original Random Bromide
- Sizes: L-size and 2L-size
- Price: L-size ¥200 (tax included), 2L-size ¥300 (tax included)
- Sale period: July 7 (Tue), 2026, 10:00 AM – August 3 (Mon), 2026, 11:59 PM
- Availability: Nationwide
- Sales format: Random selection
- Contents: 12 designs in total
Note: Not available at some stores; images are for illustrative purposes only; designs and specifications are subject to change without notice; multi-copy machine availability varies by store and region; standard 10% tax rate applies; the specific design received cannot be chosen; the same design may print more than once in a row.
"Happy Horoscope" on FamiMa TV
"Happy Horoscope" is an original FamiMa TV program that delivers the day's fortune during everyday shopping trips. For this collaboration, Strawberry Prince stars in a special version of the show.
A different Strawberry Prince member appears each weekday, while all five members appear together on Saturdays and Sundays. Built around the concept of "who will deliver your fortune today?," the program shares a daily fortune alongside original comments that highlight each member's personality — from energizing morning messages to words of encouragement for those working hard, to a send-off for a fun weekend, each day brings a different flavor of Strawberry Prince's bright, cheerful style.
Program overview:
- Program name: "Strawberry Prince's Happy Horoscope Week"
- Broadcast period: July 7 (Tue) – August 31 (Mon), 2026
- Frequency: Updated daily
- Time slot: Morning hours (5:00 AM – 10:59 AM)
Note: Content, broadcast period, and time slot are subject to change without notice; broadcast content varies by region; available only at stores with FamiMa TV installed.
- Store locator: https://gate-one.co.jp/map/
- Program information: https://gate-one.co.jp/program/
About Strawberry Prince
Strawberry Prince is a 2.5-dimensional idol group active primarily through video streaming platforms.
In 2016, creators who had been streaming videos across genres such as song covers and game commentary gathered around leader "Nanamori." to form Strawberry Prince, beginning their activities.
Their official YouTube channel has racked up over 10.4 billion total views, more than 4.4 million subscribers, and a combined SNS follower count across all members of 50.5 million (as of June 2026).
Their arena tour held across 11 locations and 44 performances nationwide from January 2023 drew an audience of approximately 350,000. At the end of that year, the group appeared on the 74th NHK Kohaku Uta Gassen, and in 2024 they hosted a dedicated terrestrial TV program on the TBS network, among other media appearances. Their first single, "Hajimari no Monogatari," released in June 2024, topped both the Oricon (combined chart, dated June 17) and Billboard JAPAN (Top Singles Sales, dated June 12) rankings. The group's first animated film, "Theatrical Version: Strawberry Prince — Hajimari no Monogatari: Strawberry School Festival!!!," released nationwide in July 2024, drew major attention both in Japan and abroad, with overseas screenings beginning in June 2025. Their best-of album "Strawberry Prince Forever," released in January 2025, achieved a triple crown by topping the Oricon rankings (weekly, dated January 14, and combined, dated January 20) and Billboard JAPAN (Top Albums Sales, dated January 12); a two-day release-party event held the same month drew roughly 50,000 attendees. The group marks its 10th anniversary in June 2026 and plans an anniversary arena tour across 4 cities and 13 performances.
Official links:
- Official website: https://strawberryprince.stpr.com/
- 10th anniversary site: https://strawberryprince-10th-anniversary.stpr.com/
- Official X: https://x.com/StPri_info?s=20
- Official YouTube: http://www.youtube.com/@StrawberryPrince
