Ferragamo announces its Valentine's Day campaign "Hug Me Close," celebrating the season of love. For Valentine's Day, Ferragamo reinterprets the language of emotion through gestures that connect people. This curated selection of accessories is designed to embrace the most intimate feelings — not just something to wear, but treasures that safeguard the precious fragments of life we never want to lose.
Women's Accessories
At the heart of the selection is the iconic "Hug" bag, featuring a Gancini closure positioned like an embrace around someone special. The collection introduces two colorways: burgundy and black with red lining. Additionally, there's a soft one-shoulder "Hug" version available in black with black lining. The collection also includes a natural-toned leather bucket bag fastened with the signature Gancini buckle that defines the "Hug" series.
The Valentine's Day selection features two silk scarf designs. The first showcases Ferragamo's historic Florentine headquarters, Palazzo Spini Feroni, rendered through the brand's signature petal technique — arranging hundreds of colorful petals to create the image. The second design presents a floral motif set against an optical radiating background.
For footwear, Mary Jane pumps feature multicolored floral prints in blue, red, white, and black, complemented by sculptural heels and the Vara ribbon. The collection is completed with charm watches, eyewear, gold-tone earrings, leather bracelets, and the "Signorina Romantica" fragrance.
Men's Accessories
The men's selection also features the iconic "Hug" bag as its centerpiece, available in three variations: natural tan leather, black pebbled calf, and warm dark brown featuring vertical woven leather bands on suede panels. This woven motif is echoed in the bag's handles. The "Hug" bag is also offered in a practical messenger version that can be carried by hand, crossbody, or over the shoulder.
For footwear, the collection presents classic black loafers adorned with the Gancini, suitable for any occasion. In silk accessories, an essential silk jacquard tie expresses heart motifs in red and blue tones. The Valentine's Day selection is completed with belts, small leather goods, leather bracelets, the "F-80 Tonneau" watch with recycled material strap, and the "Supreme Leather" fragrance.
Ferragamo celebrates the value inherent in personal gestures. Luxury exists not only in exceptional craftsmanship but also in the "space" created to tenderly embrace what we cherish.
