Beginning Friday, August 7, 2026, Flower Miffy — the flower shop based on the popular Dutch picture-book character Miffy, operated by Benelic Co., Ltd. — is adding two new items to its lineup: the Flower Miffy Organizer Object Tulip with Miffy, a three-dimensional piece featuring flowers drawn by Dick Bruna, and the Flower Miffy Dress-Up Outfit Florist Apron, a new outfit for the brand's popular dress-up plush toys.
About the Flower Miffy Organizer Object Tulip with Miffy
This three-dimensional organizer object pairs a large tulip with Miffy, drawing the eye with a design that highlights the flowers Dick Bruna drew. The inside of the tulip can be used to hold small items, while ring-shaped items such as keys on a keychain or masking tape can be hung from the leaf, and a space beside Miffy is set aside for accessories like rings and earrings. Combining design with practicality, this Flower Miffy original piece is made to be displayed and enjoyed in a favorite spot — the living room, entryway, desk, and more.
About the Flower Miffy Dress-Up Outfit Florist Apron
This new outfit for the brand's popular dress-up plush toys is designed after the apron worn by florists handling flowers. It uses the same beige color as the staff's own aprons and features the Flower Miffy logo on the chest, with a ribbon at the waist as an accent for a natural, charming look. It can be layered on over an existing outfit, and is easy to put on and take off thanks to the hook-and-loop fastener on the back and the ribbon at the neck. It's a dress-up item unique to a flower shop, letting Miffy head out dressed to match the Flower Miffy staff.
Mini Bouquet Gift
Content: One "Mini Bouquet" (not for sale) given as a gift
Eligibility: Customers who purchase the Flower Miffy Dress-Up Outfit Florist Apron
Size: W60×H80mm
Period: From Friday, August 7, 2026, while supplies last
Eligible stores: Flower Miffy stores nationwide
Notes: One per product purchased, given at random. The type of flower cannot be chosen. Not available at the Flower Miffy Online Shop.
Product Details
Product name: Flower Miffy Organizer Object Tulip with Miffy
Price: ¥9,900 (tax included)
Size: W120×H180×D110mm
Material: Polyester resin, polyurethane
Note: At the Flower Miffy Online Shop, it is sold as a set with an art flower for ¥10,340 (tax included).
Product name: Flower Miffy Dress-Up Outfit Florist Apron
Price: ¥2,310 (tax included)
Size: Approx. W160×H90mm (not including the neck ribbon)
Material: Polyester
Note: At the Flower Miffy Online Shop, it is sold as a set with an art flower for ¥2,750 (tax included).
Where to buy: Flower Miffy stores nationwide, Flower Miffy Online Shop
Release date: Friday, August 7, 2026
About Flower Miffy
Flower Miffy is a flower shop based on the popular Dutch picture-book series Miffy. It carries cheerful flower arrangements and original goods available only here. Flower Miffy Juice Garden, where guests can enjoy Miffy's charming original drinks, is also available at the Asakusa and Tennoji MIO (Osaka) locations.
Official site: https://benelic.com/flowermiffy/
Instagram: https://www.instagram.com/flower_miffy_official/
Flower Miffy Online Shop: https://www.benelic-flower.com/
Store Information
Store name: Flower Miffy Sunshine City Alpa
Address: Sunshine City Alpa 1F, 3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo
Store name: Flower Miffy Asakusa
Address: Aiso Building 1F, 2-19-7 Kaminarimon, Taito-ku, Tokyo
*Flower Miffy Juice Garden is also located here.
Store name: Flower Miffy Tennoji MIO
Address: Tennoji MIO Main Building 6F, 10-39 Hidenincho, Tennoji-ku, Osaka-shi, Osaka
*Flower Miffy Juice Garden is also located here.
Store name: Flower Miffy LUCUA Osaka
Address: LUCUA Osaka 8F, 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka
Illustrations Dick Bruna © copyright Mercis bv, 1953-2026. www.miffy.com
