A festival-themed pop-up celebrating the plush capsule toy brand niccolino has arrived at Tokyo Station. Capsule toy maker Qualia Co., Ltd. is holding the niccolino POPUP SHOP "niccolino Festival" at Ichiban Plaza inside Tokyo Character Street, on the B1 floor of Tokyo Station Ichibangai.
The event is packed with content for fans to fully enjoy the world of niccolino, from new merchandise to hands-on games, alongside the shopping itself.
The niccolino Festival is running now, bringing a taste of summer festival spirit to Tokyo Station.
Event Overview
Location: Tokyo Station Ichibangai B1F, Tokyo Character Street Ichiban Plaza (1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005)
Period: August 21 (Fri) to August 27 (Thu), 2026
Hours: 10:00 AM to 8:30 PM (until 6:00 PM on the final day)
Event information: https://niccolino.jp/202608_nicofes/
- Please refrain from waiting in line before opening hours, out of consideration for neighboring businesses.
- Numbered tickets may be distributed at busy times.
Venue-Limited Games
Alongside the "Sugoroku Lottery," familiar from the niccolino POPUP SHOP niccolino Park, a new "Ball Rolling" game makes its debut this time.
Both games cost 500 yen per play, with prizes ranging from BIG-size niccolino plush toys to sparkly, festival-themed capsule-toy-size plushies.
They make for a fun summer memory to take home.
niccolino Festival Merchandise Lineup
In-Store Sales
The venue offers plenty of new products debuting for the first time at the niccolino Festival.
Online Sales
For those who can't make it to the venue, a selection of the in-store merchandise is also available to purchase online, making it easy to shop from anywhere.
New Merchandise
Two new snacks make their debut: Round Tin Cookies and Gyoza Rice Crackers. Each tin of cookies comes with a sticker, and each pack of rice crackers comes with a postcard.
Tokyo Station is closely associated with omiyage, the souvenirs travelers bring home from their trips, and these snacks make a fitting choice — whether as a treat for yourself or a gift for family, friends, or coworkers.
In addition, a roughly 30 cm tall, adorably rounded Onigiri Kinchaku Pouch has arrived, along with eight new items in the popular squishy Chiisana Nuigurumi (Little Plushie) series — including Cream Soda (Pink), Pancake (New Color), Pudding, Broccoli, Banana Peel, and Tenmusu, among others.
More new products carrying that festival spirit continue to arrive, offering plenty to check out for anyone visiting Tokyo Station.
Present Campaigns
Merchandise Purchase Bonus
Customers who spend 3,000 yen (tax included) or more on niccolino merchandise at the venue will receive a niccolino Flake Sticker set as a first-come, first-served gift — a special novelty available only here.
- Capsule toy purchases are not eligible.
- Limited to one gift per checkout, per customer.
- The novelty gift campaign ends once supplies run out.
- The campaign may be changed or discontinued without notice.
Capsule Toy Purchase Bonus
Purchase seven capsules and receive a Manmaru Cushion Mascot as a gift. The niccolino Festival is running a campaign that gives a Manmaru Cushion Mascot to anyone who buys seven capsule toys.
- The gift campaign ends once supplies run out.
Sticker Purchase Bonus
Buy three stickers and get one more free. The niccolino Festival is also running a campaign that gives an extra sticker to anyone who purchases three, making it easy to build a collection of favorite designs while enjoying a bonus one.
- The gift campaign ends once supplies run out.
About niccolino
niccolino is a plush capsule toy brand known for its trademark beaming smile. The name combines "nikkori," the Japanese word for a beaming smile, with "-rino," derived from the Italian word for "cute." Since 2023, the brand has built out character series themed around food, and it now spans a wide range of playful genres, including space, toilets, and trash.
Official website: https://niccolino.jp/
Official X: https://x.com/niccolino_offl
Official Instagram: https://www.instagram.com/niccolino_offl/?hl=ja
