Freada, a brand that combines military elements inspired by vintage clothing with exotic colors and patterns, is launching a new spring collection. This spring's highlights include the brand's first collaboration with Thai embroidery collective WINWINWIN and a remake series showcasing Freada's long-standing expertise in repurposing vintage materials.
The collection features unique one-of-a-kind pieces including pants made from French tablecloths, cotton totes reconstructed into pants and skirts, and inside-out denim jackets created by deconstructing vintage denim jackets. The new spring lineup is packed with Freada's signature craftsmanship and vintage charm.
Featured Items
Patchwork BIG Shirt ¥16,500 (tax in)
An eye-catching patchwork shirt combining 5 to 6 different patterns. Made with flowing synthetic fabric, it offers a fresh look different from Freada's usual aesthetic. The pattern switching extends to the collar and front placket, showcasing meticulous attention to detail. Sewn in a denim factory for a casual finish, this slightly oversized silhouette makes it a statement piece.
Reversible Remake Denim Jacket 2 ¥25,850 (tax in)
Vintage European Eco Bag Remake Skirt ¥39,600 (tax in)
An inside-out jacket created by deconstructing vintage denim. The light and dark tones switch between front and back, with intentionally retained "imperfections" creating unique appeal. Each piece has a different expression thanks to the remake nature. The oversized fit can be worn by men as well.
The vintage European cotton bag remake skirt also makes a return. With voluminous gathers, each piece features different pattern and color arrangements as assorted items. The moderate thickness and ample gathering eliminate concerns about transparency, while pockets add practicality.
Remake Kantha Jacket ¥17,820 (tax in)
Remake Kantha Pants ¥17,270 (tax in)
A jacket and pants using India's traditional embroidered fabric "Kantha." This fabric, created by layering old saris and applying sashiko stitching throughout, has unique patterns and thickness in each piece. The jacket features piping finishing on the seam allowances and can be worn reversibly. This series allows you to wear the handcraft charm inherited in the Bengal region.
*Available only at FREAK'S STORE locations
2-Way Big Logo T-Shirt ¥11,550 (tax in)
A fresh design featuring dynamic logo prints and bijou details extending to the sleeves on a big silhouette body. The substantial thickness provides reliable warmth during cooler periods with a tough texture.
Vintage Lace Tablecloth Remake Easy Pants ¥29,920 (tax in)
Pants remade from vintage French tablecloths. Each piece has a different pattern, making every pair including the three-tiered hem ruffle truly one-of-a-kind. Available in two sizes (S and M) differing only in length, with a shared waist. The A-line silhouette creates a flattering hip area, while the elastic waist ensures comfortable wear. Features pockets and lining for worry-free wearing.
Flower Handkerchief Embroidery Cami Dress ¥29,700 (tax in)
The popular camisole dress from 25SS returns. Features impressive colorful overall embroidery resembling antique embroidered handkerchiefs stitched together. Randomly inserted lace tape creates transparency and spring-like lightness. Shoulder straps are adjustable in the back, with lining and pockets included. Matching easy pants are also available in the same fabric.
Flower Embroidery Wide Denim ¥22,000 (tax in)
A popular item returns with a new black color option. Born from an imaginary story of "embroidering flowers yourself on favorite worn denim with holes," these jeans feature colorful flower embroidery and beads adding a spring-like happy expression. The labor-intensive process involves deconstructing after processing to apply the embroidery. The waist is adjustable with drawstrings, using substantial 13oz denim fabric.
About Freada
Freada is a house brand of FREAK'S STORE, featuring Mexican female painter Frida Kahlo as its brand icon. The brand mixes vivid Mexican-inspired colors and patterns with military elements based on vintage clothing. Characterized by timeless basic silhouettes that can be worn across multiple seasons regardless of trends, with pieces that work well in various styling combinations.
- Freada Official Instagram @freada__official
- Freada Official Online Store "Daytona Park" https://www.daytona-park.com/shop/freada/
