Fujiya confectionery shops across Japan are joining forces with Sanrio's popular character Pompompurin, who marks his 30th debut anniversary in 2026. Running from June 1 (Monday) to June 30 (Tuesday), the month-long collaboration brings a lineup of themed sweets, collectible merchandise, in-store decorations, and special events under the theme: "For You Who's Working Hard — Let's Take a Pom Break at Fujiya: A Relaxed Snack Time at Home."
Collaboration Products
Pompompurin 30th Anniversary Celebration Macarons with Peko-chan (Pudding & Milky)
A two-flavor macaron assortment celebrating Pompompurin's 30th anniversary: a pudding-flavored macaron printed with Pompompurin, and a Milky-flavored macaron printed with Peko-chan.
- Pudding flavor: Sandwiched with caramel-scented pudding ganache
- Milky flavor: Sandwiched with Milky ganache
- Price: ¥321 (tax included)
- Release date: June 1, 2026
"Take a Pom Break!" Anniversary Cake with Peko-chan
A pudding-packed cake to mark Pompompurin's 30th anniversary. Yellow sponge layers are filled with pudding and pudding-flavored cream, plus caramel sauce, and finished with a caramel glaze on top. Decorated with pudding-flavored cream, it comes with a cute collaboration-design paper plate.
- Price: ¥626 (tax included)
- Release date: June 12, 2026
Candy Pouch (Pompompurin)
A pouch featuring a Pompompurin × Peko-chan collaboration design, filled with a selection of Fujiya's popular treats. Comes with one original collaboration-design sticker.
- Price: ¥1,320 (tax included)
- Release date: May 29, 2026
- Size: Approx. 110 mm (H) × 170 mm (W) × 60 mm (gusset)
Contents:
- Milky: 5 pieces
- Country Ma'am (Vanilla): 2 pieces
- Home Pie: 4 pieces (2 packs)
- Heart Cookie (Butter Almond): 2 pieces
- Original sticker: 1 sheet
Milky Can (Pompompurin)
A round tin featuring a Pompompurin × Peko-chan collaboration design, filled with 19 Fujiya Milky candies. Also comes with one original collaboration-design sticker.
- Price: ¥770 (tax included)
- Release date: June 1, 2026
- Size: Approx. 110 mm diameter × 50 mm height
Contents:
- Milky: 19 pieces
- Original sticker: 1 sheet
Original Shopper Giveaway
Customers who purchase three or more qualifying collaboration products will receive one original "Peko-chan × Pompompurin" design shopper bag. Available in limited quantities while supplies last. (Maximum one bag per transaction, regardless of the number of items purchased.)
Qualifying products:
- Pompompurin 30th Anniversary Celebration Macarons with Peko-chan (Pudding & Milky)
- "Take a Pom Break!" Anniversary Cake with Peko-chan
- Candy Pouch (Pompompurin)
- Milky Can (Pompompurin)
- Pompompurin 30th Anniversary Celebration Cream Puff with Peko-chan (Pudding Flavor)
- Parasol Chocolate Can (Pompompurin)
Product availability varies by location.
Peko-chan Store Figures Get a Pompompurin Makeover
To celebrate the collaboration, Peko-chan figurines at Fujiya confectionery shop entrances (excluding some locations) will be dressed in original headbands inspired by Pompompurin's signature look throughout the collaboration period.
Special In-Store Announcements and Movie
During the collaboration period, all Fujiya confectionery shops nationwide (excluding some locations) will broadcast a special in-store announcement featuring Pompompurin and his friend Muffin, encouraging customers to relax and enjoy some Fujiya cake. Separately, an original in-store movie featuring Pompompurin and friends will also be screened.
- Broadcast period: June 1 (Monday) to June 30 (Tuesday), 2026
- Locations: Fujiya confectionery shops nationwide (excluding some locations)
Fujiya Sukiyabashi Store Goes Full Pompompurin
For the duration of the collaboration, the Fujiya Sukiyabashi store in Tokyo will be wrapped in a Pompompurin-themed design, transforming the entire shop into the character's world. Visitors are invited to look for Pompompurin and friends hiding throughout the store.
- Wrapping period: June 1 (Monday) to June 30 (Tuesday), 2026
Simultaneously, the "Peko-chan Vision" advertising screen at the Ginza Sukiyabashi intersection will display original Peko-chan × Pompompurin collaborative visuals.
- Display period: June 1 (Monday) to June 30 (Tuesday), 2026
- Hours: 4:00 PM to 10:00 PM daily (collaboration content shown at :00–:04, :30–:34 past each hour, and 9:56 PM–10:00 PM)
Cross-Promotion with Sanrio NISHIGINZA
To celebrate the Sukiyabashi store wrapping, a cross-promotion with the nearby Sanrio NISHIGINZA shop is also taking place. Customers who spend ¥1,000 (tax included) or more at Sanrio NISHIGINZA and show their receipt at Fujiya Sukiyabashi on the same day will receive one original "Peko-chan × Pompompurin" design sticker. Available while supplies last.
Product availability and store start dates may vary by location. Eat-in consumption is subject to the standard tax rate of 10%, which differs from the listed tax-included prices. Product contents and designs are subject to change.
For more details, visit the Fujiya official website.
