Sony Creative Products Co., Ltd. (headquartered in Minato-ku, Tokyo) is unveiling a second wave of Tokyo-exclusive original merchandise at Sanrio characters Exhibition Hotel Floria Tokyo, the experiential exhibition event underway at Tokyu Kabukicho Tower.
This second wave brings a lineup of new products, including Halloween-themed items full of seasonal flair, figures to decorate a room, and everyday practical goods. The new items, designed with characters from Sanrio Co., Ltd., go on sale in stages starting Saturday, September 19. Release dates for each item will be announced on official social media once confirmed.
Official website: https://floria-tokyo.jp/
Official X: https://x.com/HotelFloria_JP
Official Instagram: https://www.instagram.com/hotelfloria.tokyo/
Cute Costumes! New Halloween Goods Arrive to Color the Season
New "Halloween Goods" arrive to liven up the autumn season, featuring a special Halloween-only design depicting Sanrio characters in an array of distinctive costumes.
Halloween Sticker: Sanrio Characters
¥935 (tax included)
A die-cut Halloween sticker made of metallic material. Enjoy the characters' individual Halloween costumes.
Halloween Postcard: Sanrio Characters
¥660 (tax included)
A Halloween-themed postcard, perfect for an autumn collection or as a gift.
Random Halloween Keychain (9 Types)
¥880 (tax included) each
Which character you get is a surprise until you open it. Attach it to a favorite bag and enjoy going out together with the characters.
New Grown-Up-Cute Lineup for Everyday Life and Home Time
Alongside the Halloween goods, new items perfect for relaxing at home or for daily use are also joining the lineup.
Bath Tray Figure: Cinnamoroll
¥4,730 (tax included)
An adorable figure inspired by Cinnamoroll's bathroom. Display it as interior decor to enjoy the world of Hotel Floria Tokyo at home too.
Random Mirror Sticker: Sanrio Characters (9 Types)
¥990 (tax included) each
A practical mirror sticker that can be attached to a smartphone, laptop, and more. Handy for checking your appearance, and also makes a nice accent on your belongings.
Mesh Mini Pouch: Sanrio Characters (9 Types)
A lightweight, easy-to-carry mesh mini pouch. Handy for storing cosmetics and small items, and available in a choice of characters.
See the full merchandise lineup here: https://floria-tokyo.jp/goods
Paper Bag Purchase Bonus: Get a Monthly Original Tag
Guests who purchase a paper bag at the special shop receive an original tag as a gift, with a new design each month.
September's design features Hangyodon. A different character appears each month.
Eligibility: Guests who purchase a paper bag at the special shop
How to receive: One original tag is given per paper bag at the goods shop register.
Paper bags are available in two sizes, large and small.
The original tag design changes monthly.
Quantities are limited, and distribution ends once supplies run out.
Tickets Now on Sale
Admission tickets are on sale now through eplus.
Don't miss this chance to enjoy a special time together with the Sanrio characters.
eplus ticket sales page: https://eplus.jp/hotelfloria_tokyo
Application Deadline Approaching! Meet My Melody & Kuromi on September 23 (Wed, National Holiday)
On Wednesday, September 23 (national holiday), 2026, a special greeting event to meet My Melody and Kuromi will be held. In the grown-up-cute space unique to Hotel Floria Tokyo, guests can enjoy greeting My Melody and Kuromi along with photo and video opportunities.
Applications are open through 11:59 PM on Sunday, September 13. During the eligible period, guests receive a serial code for every ¥5,000 (tax included) spent in one transaction at the Hotel Floria Tokyo special shop, which can be used to apply. Winners are chosen by lottery from among applicants, with 20 groups invited to each session.
Don't miss this special chance to meet My Melody and Kuromi before Halloween arrives!
Event date: Wednesday, September 23 (national holiday), 2026
Event times: Session 1: 4:15 PM to 4:45 PM / Session 2: 6:15 PM to 6:45 PM
Application period: Until 11:59 PM on Sunday, September 13, 2026
Application form: https://eplus.jp/hotelfloria_tokyo_greeting/
For participation requirements and other details, see the NEWS section of the official website.
Official website: https://floria-tokyo.jp/
Event Overview
Landing from Korea for a limited time — an experiential exhibition event built around a "hotel" concept, filled with the Sanrio characters' dreams.
Exhibition name: Sanrio characters Exhibition Hotel Floria Tokyo
Period: July 15 (Wednesday), 2026 to May 31 (Monday), 2027 (open every day during the event period)
Venue: Tokyu Kabukicho Tower, 4F (1-29-1 Kabukicho, Shinjuku-ku, Tokyo)
Hours: 10:00 AM to 8:00 PM (last admission 7:30 PM)
Admission (tax included):
- Weekdays: General/college students ¥2,400 / Junior & senior high school students ¥1,600 / Children (ages 4-12, elementary school) ¥1,000
- Saturdays, Sundays & holidays: General/college students ¥2,600 / Junior & senior high school students ¥1,800 / Children (ages 4-12, elementary school) ¥1,200
Children age 3 and under are admitted free (must be accompanied by a guardian). Preschool-age children must be accompanied by a guardian who is a junior-high-school student or older.
Ticket sales: https://eplus.jp/hotelfloria_tokyo
Official website: https://floria-tokyo.jp/
Official X: https://x.com/HotelFloria_JP
Official Instagram: https://www.instagram.com/hotelfloria.tokyo/
Organizer: Sony Creative Products Co., Ltd., d'strict
Planning: d'strict, Sanrio Entertainment Co., Ltd.
