JR West's Fukui Station and JR West Nippon Shoji Co., Ltd.'s Hokuriku Branch are sharing Fukui's local charm with travelers from the station outward, launching the Station Staff-Designed Fukui Dialect Acrylic Keychain Capsule Toy. Each design pairs a friendly Fukui dialect phrase with a cute illustration of a station, train, and station staff member from around the prefecture, capturing a bit of Fukui in a compact, wearable format.
Product Details
- Product: Two-piece keychain set (1 Fukui dialect phrase piece + 1 station/train/staff illustration piece)
- Price: ¥500 (tax included) per play
- Planning & sales: JR West Nippon Shoji Co., Ltd., Hokuriku Branch
- Designs: One of five combinations appears at random
The 5 Designs
| Station | Fukui Dialect Phrase | Meaning |
|---|---|---|
| Fukui Station | またきねの (Matakineno) | "Please come again" |
| Echizen-Takefu Station | ほやほや (Hoyahoya) | "That's right!" (agreement) |
| Awara Onsen Station | だんね (Danne) | "Don't worry about it" |
| Echizen-Ono Station | まもなく出発やざ (Mamonaku shuppatsu yaza) | "Departing soon" |
| Kuzuryuko Station | つるつるいっぱい (Tsurutsuru ippai) | "Filled right to the brim" |
JR West Fukui Station staff teamed up with JR West Nippon Shoji Co., Ltd., a company that handles railway merchandise, refining the concept, selecting the product, and fine-tuning the designs together to share Fukui's charm with everyone passing through the station. Acrylic keychains were chosen as an easy-to-use everyday item, and each design features a station staff member in a JR West uniform posing at a different station to match its Fukui dialect phrase. With their cute, playful look overall, the keychains are meant for every traveler at the station to enjoy.
Availability
- Starts: 11:00 AM on Friday, July 17, 2026 (start time may shift slightly)
- Purchase hours: Only during Fukui Station's business hours, 6:00 AM to 11:20 PM
- Location: 1F waiting room inside Fukui Station's Shinkansen ticket gate (Gate A side)
- Operated by: JR West Nippon Shoji Co., Ltd.
- Requirements: A valid ticket plus a limited express ticket or platform ticket is needed to access the area
- Payment: No currency exchange or coin-changing machine on-site — please bring a ¥500 coin in advance
Product specifications, pricing, and sales location are subject to change, and sales may end without notice. Please understand if items sell out. Images are for reference only and may differ from the actual products, and some train and signage designs may differ slightly from the real ones.
