Mash Style Lab Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroyuki Kondo), which operates the roomwear brand gelato pique, is releasing "AUTUMN BEAR COLLECTION with LE SSERAFIM," a collection delivered by its global visual, LE SSERAFIM, from Thursday, September 17, at gelato pique stores nationwide, the gelato pique official online store, the MASH group official app "MASH STORE," and the e-commerce department store "USAGI ONLINE."
A special feature page for the collection will also go live at 12:00 PM (noon) on Monday, September 14, on the gelato pique official online store and USAGI ONLINE.
AUTUMN BEAR COLLECTION with LE SSERAFIM
Getting dressed up becomes something you love even more.
The heart-lifting AUTUMN BEAR COLLECTION with LE SSERAFIM.
A hint of maturity added to an adorable bear motif.
A soft, gentle silhouette that lifts your mood the moment you put it on.
A collection packed with sparkling moments with LE SSERAFIM, wrapped in bears.
Knit Series
A warm knit series made with the "Baby Moco" material, combining a plump, soft texture with a light wearing feel. It comes in cardigans, pullovers, and pants with a fluffy, wrap-you-up silhouette to add color to your autumn wardrobe, available in three colors: ivory, pink, and brown.
Baby Moco Bear Jacquard Cardigan — ¥10,340
Colors: Ivory (worn by HUH YUNJIN) / Pink (worn by KIM CHAEWON) / Brown
Size: Free
Baby Moco Bear Jacquard Pullover — ¥8,910
Colors: Ivory (worn by SAKURA) / Pink / Brown (worn by KAZUHA)
Size: Free
Baby Moco Shorts — ¥6,930
Colors: Ivory (worn by HUH YUNJIN) / Pink (worn by KAZUHA) / Brown (worn by KIM CHAEWON)
Size: Free
Baby Moco Long Pants — ¥8,910
Colors: Ivory / Pink / Brown
Size: Free
Cut & Sew Series
A cut-and-sew series that scatters a bear motif across rich, deep coloring. The flared open-collar shirt and straight-leg long pants each feature a distinctive melow-edge design and logo embroidery.
The eye-catching bra & shorts set and camisole, finished with plenty of ruffled gathers, also pair easily with the cut-and-sew and knit series.
Bear Print Shirt — ¥8,580
Colors: Off-White (worn by HONG EUNCHAE) / Brown (worn by HUH YUNJIN) / Pink
Size: Free
Bear Print Long Pants — ¥8,580
Colors: Off-White (worn by HONG EUNCHAE) / Brown (worn by SAKURA) / Pink
Size: Free
Openwork Ruffle Bra & Shorts Set — ¥9,900
Colors: Brown (worn by HONG EUNCHAE) / Off-White
Size: Free
Openwork Ruffle Camisole — ¥6,710
Colors: Brown / Off-White
Size: Free
Accessories
A blanket and socks made with the "Baby Moco" material, ideal for the coming season, with a bear motif taking center stage. Finished with patterns and logos matching the apparel, for an eye-catching design with a trend-forward feel.
Also available: a simple yet mature hair clip set with rhinestones, among other items — great to pair with roomwear from the same series or to give as a gift.
Baby Moco Bear Jacquard Blanket — ¥7,920
Colors: Ivory / Brown
Size: Free
Baby Moco Jacquard Logo Socks — ¥3,520
Colors: Ivory (worn by HUH YUNJIN) / Brown (worn by KIM CHAEWON) / Pink
Size: Free
Bear All-Over Pattern Pouch — ¥5,280
Colors: Pink / Brown
Size: Free
Bear All-Over Pattern Tissue Pouch — ¥4,620
Colors: Pink / Brown
Size: Free
Bear All-Over Pattern Drawstring Pouch Set — ¥5,390
Colors: Off-White / Brown
Size: Free
Stone Logo Hair Clip — ¥4,290
Colors: Off-White (worn by HONG EUNCHAE) / Pink / Brown
Size: Free
Bear Hand Towel — ¥1,540
Colors: Pink / Brown
Size: Free
Bear Print Heat-Resistant Glass Mug — ¥5,940
Color: Brown
Size: Free
gelato pique Sleep
A fur cushion cover and half blanket that add warmth to your room have arrived.
The cushion cover uses a fluffy, long-pile faux fur material on the front and a supple suede-like fabric with logo embroidery on the back.
The half blanket comes in an easy-to-carry size, whether for a nap or to cover a sofa.
[Sleep] Fur Cushion Cover — ¥5,390
Colors: Pink / Brown
Size: Free
[Sleep] Bear All-Over Jacquard Half Blanket — ¥9,900
Colors: Ivory / Pink
Size: Free
CAT & DOG
A cut-and-sew pullover with an all-over bear print and logo, designed to coordinate with the ladies' wear. Made with soft cut-and-sew fabric that can be worn year-round, with a puffed logo print on the back.
[CAT&DOG] Bear Print Cut-and-Sew Pullover — ¥4,290
Colors: Pink / Brown
Sizes: S / M / L
*All prices include tax.
Release Information
Collection Name: AUTUMN BEAR COLLECTION with LE SSERAFIM
Feature Page Launch: 12:00 PM (noon), Monday, September 14, 2026, on the gelato pique official online store and USAGI ONLINE
URL: https://gelatopique.com/Page/feature/260914/?plan=GP260914
On-Sale Date
- Nationwide directly operated stores: Thursday, September 17, 2026, from each shopping facility's opening time
- Online stores and app: 12:00 AM, Thursday, September 17, 2026
Where to Buy (Online & App)
- gelato pique Official Online Store: https://gelatopique.com/
- USAGI ONLINE: https://usagi-online.com/
- MASH group official app "MASH STORE" (available on the App Store)
Where to Buy (Stores)
- Nationwide directly operated stores: https://gelatopique.com/Page/shoplist.aspx
*Product availability varies by store; please contact individual stores for details.
*For CAT & DOG and Sleep item availability, check the shop list: https://gelatopique.com/Page/shoplist.aspx
About LE SSERAFIM
Debuting in May 2022, LE SSERAFIM is a five-member girl group — KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE — formed by SOURCE MUSIC, a label under HYBE MUSIC GROUP, home to numerous global artists including BTS. The group's name is an anagram of "I'm Fearless," expressing their self-belief and strong will to move forward without being shaken by the eyes of the world.
