Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Yoneonna Taichi) will launch 'green cola,' a cola made with plant-based ingredients, exclusively at convenience stores in Tokyo, Saitama, Chiba, and Kanagawa from May 12.
'green cola' is an international brand that was born in Greece in 2012 and is now available in over 50 countries and regions. It uses plant-based stevia and offers a refreshing cola taste. The product promotes its features of no sugar, no preservatives, and zero calories through the message "NO is Smart."
The package clearly expresses the product's characteristics through the "NO SUGAR NO CALORIES" text at the top and the "green cola" logo that evokes plant-based ingredients.
For this launch, the company will expand awareness and encourage consumption, primarily targeting younger consumers, through digital advertising and pre-launch experience events. By introducing this brand, which has gained support in countries around the world due to growing health consciousness, to Japan for the first time, the company aims to create "delicious experiences beyond expectations and an enjoyable lifestyle culture."
Product Details
Product Name: green cola
Container/Volume: PET 500ml
Suggested Retail Price: 200 yen (excluding tax), 216 yen (including tax)
Category: Carbonated beverage
Launch Date: May 12
Distribution Area: Convenience stores in Tokyo, Saitama, Chiba, and Kanagawa
