A collaboration between the popular Japanese green tea brand Ayataka and Hakone Yusen DAICHAKAI — a tea-themed sightseeing boat on Lake Ashi — is set to run from March 16 (Mon) through November 13 (Fri), 2026. The collaboration, titled "Ayataka Hitokuchi Hitoiki Tabi" × "Hakone Yusen DAICHAKAI," brings Ayataka-branded window wrapping and special onboard events to the unique lake cruise experience in Hakone.
For more details, visit the dedicated site: https://www.hakone-yuransen.jp/daichakai-ayataka/
About Hakone Yusen DAICHAKAI
Hakone Yusen DAICHAKAI launched in December 2025 as a sightseeing cruise boat themed around Japanese tea culture, sailing the waters of Lake Ashi in Hakone. The vessel features a range of distinctive onboard spaces, including "Chashitsu Kinpu-an," a golden-toned tatami lounge inspired by a traditional Japanese tea room; "Chabatake Dandan," an open-air outdoor bench area evoking a tea field; and "Chashitsu Ryofu-an," a cozy area where passengers can enjoy views through round porthole windows.
A onboard tea shop called "Chaten" serves matcha-based drinks and sweets, making the cruise a full-scale "journey through tea" on the lake.
Collaboration Overview: "Ayataka Hitokuchi Hitoiki Tabi" × "Hakone Yusen DAICHAKAI"
Dates: March 16 (Mon), 2026 – November 13 (Fri), 2026
Venue: Hakone Yusen DAICHAKAI
Route: Hakone-Sekisho-Ato Port – Moto-Hakone Port – Hakone-en Port – Kojiri Port (approx. 11.3 km)
Ayataka Design Wrapping
During the collaboration period, the windows of the Hakone Yusen DAICHAKAI vessel will be wrapped in Ayataka-branded designs. The wrapping features a motif blending Japanese modern water-space aesthetics with the imagery of "Ayataka" and "sea travel."
"Ayataka Cha-banashi" Keyword Rally — Win an Original Sticker
Throughout the collaboration, eight "Ayataka Cha-banashi" panels sharing stories from Ayataka's history are placed at different spots around the boat. Connecting the characters written on each panel to complete a keyword earns passengers an original "Ayataka Hitokuchi Hitoiki Tabi" × "Hakone Yusen DAICHAKAI" sticker.
After disembarking, participants should share the completed keyword with staff at the port window. Limited to one sticker per passenger per boarding.
Special Event: Free Ayataka and Wagashi Giveaway (May 2–4)
A special onboard event offering free Ayataka tea and Japanese sweets takes place during the following dates:
Dates: May 2 (Sat) – May 4 (Mon, Holiday), 2026 (A fall event is also planned)
Location: Hakone Yusen DAICHAKAI, 3F "Cha BAR (Cha-ba)"
Eligibility: Passengers who have purchased a 70-minute sightseeing course ticket or a 1-day free-ride pass
Contents: One set per person — one bottle of Ayataka (300 ml) and one of four varieties of original wagashi sweets
Capacity: First 300 passengers per day (While supplies last)
For full details, check the Ayataka special campaign site: https://www.coca-cola.com/jp/ja/brands/ayataka/campaign/daichakai
Matcha Menu Onboard
The 1F "Chaten" shop offers a variety of matcha-based drinks and sweets, perfect for savoring the flavors of tea while taking in the sweeping scenery of Lake Ashi on a leisurely cruise.
Cruise Information
Capacity: 595 passengers
Route: Hakone-Sekisho-Ato Port – Moto-Hakone Port – Hakone-en Port – Kojiri Port (approx. 11.3 km)
Operating Hours: 10:00 AM – 4:00 PM (Subject to change based on season and weather)
Fares:
- 70-minute sightseeing course or 1-day free-ride pass
- Adults (junior high school age and above): ¥2,400
- Children (elementary school age): ¥1,200
- One-way fares are also available; see the official website for details
Duration: 70 minutes (sightseeing loop)
Access
By car:
- Approx. 30 min from Hakone-Yumoto Onsen via Hakone Shindo
- Approx. 50 min from Tomei Gotemba IC via Otome Pass and Lake Ashi
By train/bus:
- Approx. 50 min by Izu-Hakone Bus from Odawara Station
- Approx. 35 min by Izu-Hakone Bus from Hakone-Yumoto Station
For more information, visit the official Hakone Yusen website: https://www.hakone-yuransen.jp/
