Browse all travel guides tagged with "Matcha"
Hankyu Umeda Main Store is holding an Instagram giveaway campaign for madeleines from matcha sweets brand MAMIDORI from August 4 to 25, 2026, followed by the "MATCHA LOVERS MARKET" pop-up event from August 16 to 25.
Tokyo's an-butter sweets specialty shop Okada Kinsei Anbataya returns to Sunste Okayama for a limited-time pop-up from August 5 (Wednesday) through August 18 (Tuesday), 2026, one year after its previous visit, bringing the Uji Matcha Galette and Anbuta Pan to Okayama for the first time alongside the shop's signature Anbuta Financier.
Japan Koki Corporation's food brand GINZA TOKYO opens its first shop, GINZA TOKYO 樂 gaku, as a limited-time pop-up at Daimaru Fukuoka Tenjin from August 12 to 18, 2026, offering Japanese wagashi and tea crafted from domestic ingredients.
To mark the "Girl with a Pearl Earring" exhibition at Nakanoshima Museum of Art, Osaka, confectionery brand Henri Charpentier and the Mauritshuis have collaborated on a limited original tin assortment of madeleines, matcha petit gâteau, and Hyogo chestnut marron cake, going on sale August 3, 2026.
Iyemon Cafe is adding a hojicha dorayaki and a Uji matcha tiramisu to its menu at four locations in Shinagawa, Kawasaki, Umeda, and Shinsaibashi, starting July 29.
KYO HAYASHIYA, a long-established Uji tea shop founded in 1753, reopens its Kyoto store on August 1, 2026, with a white-toned interior redesign, the revival of its Sanjo-era black tea parfait, and new Kyoto-store-exclusive menus including Uji Matcha Mont Blanc Kakigori.
Premium matcha brand SHOGUN releases an easy-to-make latte mix in Uji matcha and hojicha flavors on July 27, 2026, letting fans enjoy quality Japanese tea lattes just by mixing with milk.
A limited-time collaboration cafe between SwitchBot's AI companion robot SwitchBot KATA Friends and Cotti Coffee opens on July 27, 2026, at the Cotti Coffee shop near Awajicho Station in Tokyo, featuring an exclusive matcha mango smoothie, costumed character meet-and-greets, and original merchandise giveaways.
After its July session sold out within hours, Roppongi Tea Factory will hold an additional "chazume" workshop on August 8, 2026, where participants pack tencha tea leaves into a jar to age for about three months before reuniting with their matcha this November.
Bushu Kawagoe-ya, a Japanese culture teahouse offering udon meals, tea and sweets, artful interiors, a photo experience, and souvenirs, has opened along Taisho Roman Yume Dori in Kawagoe, Saitama, as a stop designed to fit easily into a day of sightseeing.
Share CAFE Harakado in Harajuku is hosting the limited-time "BONO BONO - shiMATCHAcafe -" collaboration cafe themed around Bonobono — marking the manga's 40th anniversary and the anime's 10th anniversary this year — from August 28 to September 6, 2026, with matcha drinks, age-pan, and original character merchandise.
Starting Friday, July 10, Meiji Kinenkan's online shop is adding a new "Shio Monaka Ice" 6-piece set with matcha, hojicha, and kuromitsu kinako flavors, alongside its existing vanilla and black sesame lineup.
From July 17 to September 30, 2026, InterContinental Tokyo Bay's New York Lounge and Hudson Lounge are serving two limited-time shaved ice desserts made with pure ice — one featuring a whole white peach and Yamanashi Shine Muscat, the other built around award-winning Sayama matcha.
Samu, the Japanese-style café run by Kochouan in Azumino, Nagano, has begun selling two new "Premium Kakigori" shaved ice flavors, Rich Matcha and Blissful Strawberry, for a limited time this summer.
From July 7 to September 30, 2026, Rihga Royal Hotel Hiroshima's 1st-floor restaurant Dining Luore will serve two new shaved ice flavors, Mango & Hiroshima Lemon and Uji Matcha Kintoki, as a limited-time cafe menu available from 2:00 PM to 6:00 PM.
From July 1, 2026, CROSS POINT NAKASUKAWABATA at Hotel Oriental Express Fukuoka Nakasukawabata adds cafe hours built around Kyushu's Yame and Kagoshima matcha, with sweets and drinks whisked to order in front of guests.
From July 3, SUSHIRO Cafe revives its annual collaboration with Kyoto's 190-year-old tea purveyor Morihan, launching a Matcha Crème Brûlée Rare Cheesecake supervised by one of Japan's leading tea masters and torched to order for a crackly caramelized top at SUSHIRO locations nationwide.
YUNAGI Cafe, an ocean-view bakery café in Shunan, Yamaguchi, is rolling out a "2026 Summer Limited Kakigori" series starting July 1, opening with Peach Milk and Matcha Kinako before adding Fruit Milk, Pineapple Milk, and two new summer drinks from July 21.
Starting June 29, 2026, three Segafredo Zanetti cafe locations in Tokyo will offer new matcha beverages made with CUZEN MATCHA's fresh-ground organic matcha in the Italian bar tradition.
Starting July 1, 2026, the Higaki restaurant inside Kyoto Gyoen opens two hours earlier, at 8:00 AM, to serve a new breakfast menu, alongside a summer-only selection of three shaved ice desserts.
Funabashiya Koyomi is launching two summer-only Japanese sweets for July 2026 — a matcha kudzu-mochi pudding topped with granola and a refreshing lemon shiratama shiruko — available from July 2 to July 31.
FiOLATTE, the latte sweets specialty brand at Shinagawa Station, releases a new limited-time galette filled with a gently chewy matcha filling, available in a 6-piece box from July 1, 2026.
Starting June 16, 2026, Chishaku-in Saryo Kikyo — a tea salon within the historic Chishaku-in temple grounds in Kyoto — will offer a wa-modern shojin afternoon tea made exclusively from plant-based ingredients, available by reservation only and limited to 10 servings per day.
A dedicated Monchhichi corner is opening permanently at Sawawa (Chawawa), a matcha sweets specialty shop in Kyoto's Arashiyama, from June 26, 2026. The shop will carry exclusive Matcha Monchhichi limited items only available at this location.
Six seasonal monblanc soft cream varieties inspired by Japan's autumn foliage are coming to Kobe's largest food hall when AKINOEN opens on June 24, 2026.
Until June 30, 2026, the all-day dining restaurant SATSUKI at Hotel New Otani Tokyo is featuring a special matcha pancake and a matcha brioche French toast, both served alongside Japanese-style accompaniments including warabi mochi and oshiruko jelly.
Starting June 11, 2026, Italian family restaurant chain Pastel is holding a limited-time dessert fair featuring Uji matcha sourced from Kyoto's historic tea merchant Chashō Shimizu Ikkoen, founded in 1945.
Saryo Hassui, the café at Suiran Luxury Collection Hotel Kyoto in Arashiyama, will serve two varieties of limited-season shaved ice from June 15 through September 30, 2026, including a newly introduced mandarin and yogurt espuma flavor.
Hotel Indigo Hakone Gora's Riverside Kitchen & Bar is running a limited summer cocktail promotion from June 1 through August 31, 2026, featuring 11 original cocktails crafted with Japanese ingredients and premium spirits including ABSOLUT TABASCO Vodka, matcha liqueur, and premium tequila.
A limited-edition "Uji Matcha Daifuku" is on sale at the Cake Boutique of Seaside Hotel Maiko Villa Kobe through June 30, 2026, combining traditional wagashi with modern patisserie techniques including a matcha mousse, Hokkaido tsubu-an, gyuhi, and a crunchy feuilletine base.
Kyoto's vegan cafe mumokuteki cafe KYOTO has added two new matcha sweets to its permanent lineup — Matcha Tiramisu and Matcha Tiramisu Parfait — both fully vegan and gluten-free, available from June 2026.
The sold-out Premium Matcha Pudding from Kochouan, a long-established tea shop in Azumino, Nagano, is making a comeback — this time with black sugar syrup, available by reservation only in limited quantities.
Cafe Marumataen, a Japanese tea specialty shop near Tsuruhashi Station in Osaka, is offering free unlimited freshly ground matcha topping throughout June 2026 to celebrate its 2nd anniversary.
Daimaru Tokyo is hosting a Matcha Sweets Fair from June 10 to June 30, featuring around 30 types of refreshing matcha sweets from popular brands and limited-period shops, including two newly opening stores.
Patisserie SATSUKI at Hotel New Otani Tokyo is offering a lineup of four matcha sweets, from a castella shortcake layered with black sugar bean paste to a rich and bittersweet matcha pie.
The popular shaved ice at Kawagoe Prince Hotel's Japanese restaurant returns from July 2 to September 30, 2026, featuring three Saitama-inspired flavors made with Oku-Chichibu pure spring water ice, plus a new ¥800 half-size option for dining guests.
To celebrate June 28 Parfait Day, Daimaru Tokyo is staging its first "Parfait & Ice Grand Election," showcasing 15 chilled sweet entries from cafes across the store — from seasonal fruit parfaits and matcha creations to shaved ice and cup sweets.
Four Iyemon Cafe locations in Shinagawa, Kawasaki, Umeda, and Shinsaibashi are offering three summer-limited sweets and a chilled ume ochazuke for a limited time this early summer season.
Sheraton Grand Hotel Hiroshima's buffet restaurant "Bridge" is hosting a summer-limited sweets buffet featuring Häagen-Dazs ice cream on weekends and holidays from June to August 2026, with June spotlighting a matcha theme.
Café Tabanenoshi®, the urban sub-brand of Japanese-style crepe specialty shop Tabanenoshi®, is releasing a summer seasonal "Ice Crepe" featuring Kakegawa matcha at select stores from May 28, 2026.
Japanese food select shop Kuzefuku Shoten has launched new chilled sweets made with a rare non-sterilization process, preserving the natural flavors in silky-smooth pudding and jelly across four flavors.
Born from customer requests to revive a discontinued matcha financier, Kotobuki Koujyuan's new matcha butter cake "Chachitsuteto" combines Uji matcha with 100% fermented butter for a moist, rich flavor. Going on sale from June 1, 2026 at Kintetsu Department Store Uehonmachi.
A new limited-time summer crepe featuring Kakegawa matcha and yuzu sorbet has launched at Asakusa Chaya Tabanenoshi's Osaka Shinsaibashi location starting May 19, 2026, along with a matching yuzu soda.
From May 18 through August 31, 2026, Toriden Betsuatsurae in Fukuoka's Nishi-Nakasu area is running a limited-time lunchtime kakigori counter, serving Itoshima Amaou strawberry and Yame matcha shaved ice in an intimate 6-seat space.
Japan-born global matcha brand MATCHAMON has opened its third domestic location inside Kanazawa Station's Hyakuban-gai Anto shopping complex, serving top-quality domestic matcha whisked fresh to order.
From May 20 to 22, 2026, Tokyo Skytree's 5th floor SKYTREE SHOP will host a special drink tasting and sales event featuring matcha and koji — two iconic ingredients of Japanese food culture.
Hakone Goraen Park is hosting a free matcha experience event on May 18 and 19, 2026, at the registered tangible cultural property "Hakuundo Chaen." Guided by an Itoen Tea Taster, visitors can whisk their own matcha tea and explore a historic teahouse that has been cherished for over 110 years.
Higashi-Ginza restaurant ZEN HOUSE is accepting reservations for its popular summer shaved ice desserts (kori-gashi), available from June 1 through August 31 during afternoon café hours. Two new luxury flavors are on offer this season.
A Japanese tea company has released a matcha-blended tea bag designed specifically for mixing with shochu, combining 66 years of tea expertise with a growing cocktail trend.
Cheese Garden is launching two seasonal limited-edition baked goods — Matcha Cheese Baum (Cut) and Cheese Baum Assort (Plain & Matcha) — at stores nationwide from May 20, 2026, marking the first Japanese-style flavor in the beloved Cheese Baum lineup.
ANNIVERSAIRE CAFE OMOTESANDO in Minato City, Tokyo will run a limited-time matcha sweets fair, "THE Matcha Sweets Collection," from May 13 to July 7, 2026, featuring matcha desserts, cakes, drinks, and afternoon tea plans.
From May 7 to June 30, 2026, Hotel New Otani (Tokyo, Makuhari, and Osaka) is hosting its first-ever sweets fair themed around strawberry, matcha, and mango, with special desserts served across the hotels' restaurants and bakeries.
A seasonal "Matcha and Cherry Afternoon Tea" is on offer at the 20th-floor restaurant of Mitsui Garden Hotel Yokohama Minatomirai Premier from May 1 to June 30, 2026, along with three new matcha-themed seasonal cocktails at the adjoining BAR BELLO GATTI.
Beard Papa's is bringing back its popular seasonal "Gyokuro Matcha Cream Puff" for a limited time from May 1 to June 30, 2026. Filled with a luxurious cream blending Uji matcha and premium gyokuro, and stuffed into a crispy chocolate cookie choux pastry, it delivers a rich tea aroma and perfectly balanced sweetness.
Bistro Bourgogne, the 19th-floor restaurant at Mercure Yokosuka, is hosting a limited-time matcha-themed afternoon tea from May 1 to June 30, 2026, featuring exclusive sweets created in collaboration with Sakakura Sohonke, a Yokosuka wagashi shop established in 1891.
DISHES and TART SAN is launching three seasonal limited tarts featuring freshly ripened fruits and matcha, available at locations across Aichi and Gifu prefectures.
Musashino Mori Coffee is rolling out a refreshing early summer menu from April 23, 2026, featuring three new espresso-based drinks including an Ice Choco Mint Latte and Ice Lemon Coffee Soda, the return of the popular matcha mont blanc pancake, and new food items.
Two premium matcha smoothies — made with carefully selected matcha from long-established Japanese tea producers — are rolling out at Seven-Eleven stores across Japan from late April 2026.
Sankeien Garden in Yokohama is offering a rare opportunity to step inside Rinshunkaku, a nationally designated Important Cultural Property, as part of the Kanagawa & Yokohama Destination Campaign Pre-Campaign.
A limited-time Early Summer Strawberry and Matcha Afternoon Tea will be available at five venues in Hakata, Tokyo, Nagoya, and Osaka from May 1 to June 30, 2026. The event features six seasonal sweets combining strawberry and matcha, starting from ¥5,800 per person.
Jojyu-ji Temple in Kyoto's Nishikyo Ward is holding a special "New Greenery" opening from April 25 to May 6, 2026. On weekends and public holidays, visitors can enjoy a matcha and wagashi set featuring five varieties of Tsuruya Yoshinobu yokan while strolling through the lush, freshly greened temple grounds.
From April 20 to June 20, 2026, Six Senses Kyoto runs a matcha promotion featuring an afternoon tea using Ippodo teas, a karesansui-inspired matcha parfait, seasonal café drinks, and a matcha bath salt workshop at the Alchemy Bar.
A limited-time strawberry and matcha afternoon tea is served at W XYZ Bar in Aloft Osaka Dojima from May 1 to June 30, 2026, starting at ¥5,900 per person.
The Fukuoka restaurant GRANADA SUITE on À TABLE is bringing back its popular seasonal shaved ice for summer 2026, with two new flavors showcasing Okuhachi matcha and Miyawaka Satoyama lemon.
All Day Dining REMONE at Rihga Royal Hotel Osaka is holding a limited-time matcha buffet from May 11 to July 14, 2026, featuring 19 matcha-themed sweets at lunch and classic Western and bistro dishes paired with matcha desserts at dinner.
From April 29 through September 22, 2026, The Prince Kyoto Takaragaike will open BAR Saryo on select dates, offering fine drinks and seasonal appetizers in a Murano Togo-designed sukiya-zukuri tea house set within the hotel's illuminated Japanese garden.
A Musashi-Kosugi restaurant is now offering warabi mochi drinks you can sip through a straw, with matcha milk and hojicha milk varieties available until June 30, 2026.
The Lobby Lounge at Westin Osaka Hotel is offering a limited-time Melon & Green Afternoon Tea from May 7 to June 20, 2026, with 10 house-made sweets and 4 savories built around five green ingredients.
Four matcha-themed desserts combining Hokkaido soft-serve ice cream with premium matcha are available at Bikkuri Donkey from April 22, 2026, for a limited time.
From May 15 to June 30, 2026, the Sky Lounge Top of Prince at Sapporo Prince Hotel presents a Japanese tea-themed afternoon tea in collaboration with Kyoto's historic tea house Fukujuen, pairing over 230 years of tea heritage with Hokkaido's finest local flavors.
DINING & BAR TABLE 9 TOKYO on the 39th floor of Shinagawa Prince Hotel is offering two elegant night desserts from May 1 to August 31, 2026, for guests looking to end their evening with a sweeping city view.
Grand Hyatt Fukuoka is teaming up with Yame City producer Nakamura-en to offer a seasonal afternoon tea and concept order buffet centered on Yame tea, running from May through June 2026.
From May 1 to June 30, 2026, Ryutenmon at Westin Hotel Tokyo serves a weekday-only dim sum afternoon tea featuring 20 items including freshly steamed dumplings, Hong Kong sweets, and matcha desserts for ¥8,200.
Benjamin Steakhouse at KITTE Osaka is serving a limited seasonal afternoon tea every weekend and public holiday from April 25 to June 28, 2026, featuring wagyu beef tagliata, matcha desserts, and one complimentary matcha cocktail or mocktail per guest.
Fujiya is releasing a new matcha variety in its Chocolat Wafers lineup — a five-layer wafer chocolate filled with matcha cream and coated in smooth chocolate, available nationwide from April 14, 2026.
Three venues in the Kanto region are offering a limited-time afternoon tea featuring matcha from Kyoto's Gion Tsujiri and sweets inspired by early-summer hydrangeas, available from mid-May through late June 2026.
Fujiya is expanding its Chocola Wafers line with a new matcha-flavored variety, featuring five layers of matcha cream and wafer coated in smooth chocolate, made with fragrant Kagoshima matcha. The bag version launches on April 14, 2026, with a convenient small-bag version to follow on April 28.
The beloved chewy baked wagashi "Tsubara Tsubara" from Kyoto's Tsuruyayoshinobu receives a seasonal matcha variant infused with stone-ground Uji matcha, available from April 11, 2026 through late June.
The 220-year-old Kyoto confectionery Kameya Yoshinaga is hosting hands-on wagashi-making workshops during Golden Week. Special May sessions feature seasonal designs inspired by Children's Day and Mother's Day.
YAMATOKOBO, a traditional Japanese sandal brand from Nara, has launched a new line of zori sandals dyed with Kyoto-grown Uji matcha, featuring antibacterial properties and premium Ojiya Chijimi ramie thongs.
SHAKA SHAKA MATCHA, a standing-style matcha tasting café, opened in Omotesando on April 1, 2026, offering side-by-side tastings of matcha sourced from different regions of Japan.
Saryo Itoen Zenkoji Store, a Japanese tea cafe that opened within Zenkoji Temple grounds in March 2026, is now serving exclusive matcha sweets developed in collaboration with Azumino-based wagashi maker Kochouan.
From April 16, 2026, Japanese patisserie Colombin is offering four new matcha-themed cakes for a limited period, including a matcha butter cream cake and a matcha Bavarian cream dessert.
N.Y.C.SAND, known for drawing long queues at every appearance, is opening a limited-time pop-up at Daimaru Fukuoka Tenjin, bringing with it an exclusive seasonal treat — the N.Y. Matcha Caramel Sand.
A seasonal afternoon tea pairing juicy melon sweets with fragrant matcha and vibrant green-themed savories is available at the Lobby Lounge Bamboo throughout May 2026.
The Westin Yokohama's Pacific Table restaurant is staging a Matcha Garden Dessert Buffet from May 11 to June 30, 2026, featuring a DRY BONSAI centerpiece and a full spread of matcha-themed sweets.
From May 7 to June 30, 2026, Kawagoe Prince Hotel's Lobby Lounge is hosting a special matcha afternoon tea set featuring matcha from Gion Tsujiri, a Kyoto tea brand with 160 years of history.
Japanese confectionery maker Nakamuraya launches a seasonal dorayaki with a two-layer filling of Kyoto Uji matcha an and Hokkaido azuki tsubu-an, available at supermarkets from April 1, 2026.
Kyoto confectionery maker Tsuruyayoshinobu is releasing Kyokanze Matcha, a new stone-ground matcha flavor of its century-old signature wagashi, available from April 11, 2026, at stores nationwide.
A new Tirol Choco featuring first-flush matcha from Shizuoka's mountainous tea gardens, rich cream-flavored chocolate, and a chewy mochi filling hits stores nationwide from April 6, 2026.
From April 20, 2026, JW Marriott Hotel Tokyo offers a matcha-themed lineup across its 30th-floor venues, including afternoon tea at the JW Lounge, seasonal pastries at Le Cres, and original matcha cocktails at the JW Bar.
Starting April 3, 2026, LEXUS MEETS... at Tokyo Midtown Hibiya adds a Sweet Selection to its popular afternoon tea menu along with a refreshing new grapefruit kakigori flavor supervised by Aichi's long-loved Shuugetsu-do confectionery.
From May 1 to June 30, 2026, the Biwako Marriott Hotel's 12th-floor restaurant "Grill & Dining G" will offer a limited-time parfait showcasing three distinctive teas from Shiga Prefecture, said to be the birthplace of Japanese tea.
Butter Butler's popular seasonal treat returns to stores on March 27, 2026, combining fermented butter and Uji matcha in a refined financier.
Häagen-Dazs Japan is releasing a new limited-edition assort box inspired by Japanese traditional sweets, featuring three flavors — Strawberry Condensed Milk, Matcha Tart, and Azuki Milk Pudding — available nationwide from March 24, 2026.
The matcha afternoon tea collaboration between FAUCHON Hotel Kyoto and long-established Uji tea house Tsujiri Heibei Honten returns for a second year, featuring a limited lacquerware stand version. A special matcha pairing dinner event is also planned for June.
Uji Wazuka-en, a Japanese tea brand, has introduced two new outdoor-friendly products — CAMP de TEA, a drip-style Japanese tea for camping, and TRAIL TEA, organic cold brew tea bags for hiking and trekking.
On April 5, 2026, Iseyama Hills in Yokohama opens its normally private Bamboo Court reception hall to the public for a one-day matcha-themed afternoon tea event featuring spring garden views.
Starting March 18, 2026, JIMMY CHOO's cafes in Ginza, Tokyo, and Osaka are serving a limited-edition matcha drink menu created in collaboration with Kyoto matcha brand SHUHARI KYOTO.
The French restaurant Gramercy Suite at Strings Hotel Nagoya is serving the "Adult Reward Parfait – Strawberry Matcha" for a limited one-month period from April 14 to May 14, 2026, as part of the hotel's 10th anniversary celebrations.
The Royal Park Hotel Iconic Osaka Midosuji will be offering a seasonal afternoon tea called "Saison des jeunes feuillages" at its 15th-floor bar and lounge, THE BAR, from April 29, 2026, featuring teas from the 300-year-old Kyoto tea shop Ippodo Tea.
The Lounge at Westin Hotel Tokyo is offering two matcha-themed afternoon tea experiences from May 1 to June 30, 2026. A weekend menu (¥8,900) features 8 varieties of matcha desserts, while a weekday menu (¥7,500) blends Japanese and Western sweets — both served with views of the hotel's lush garden.
kawara CAFE&DINING at KITTE Hakata is serving three limited-time strawberry desserts this season, including a matcha mousse millefeuille and hojicha tiramisu, both made with fresh strawberries.
Everything overseas visitors need to know about the Japanese tea ceremony (chado), from its centuries-old origins and proper guest etiquette to the best places in Kyoto and Tokyo where you can join a session in English.
ATELIER MATCHA launches a new spring/summer menu from March 20, 2026, spotlighting colorful collaborations of Uji matcha with seasonal fruits including melon, lychee, coconut, and mango at its Ginza and Kamakura locations.
Bakery & Sweets Picot at Fujiya Hotel in Hakone's Miyanoshita is offering a spring lineup — including a matcha canelé and slow-fermented baguettes — available through May 31, 2026.
Starting March 15, 2026, the restaurant and bar Komyuniti at YOTEL Tokyo Ginza is offering a spring afternoon tea menu centered on cherry blossom and matcha, with 10 items combining Japanese and French culinary techniques.
The milk sweets brand Asagiri Milk is adding a new fluffy soufflé cheesecake to its lineup starting March 15, 2026, available at stores in Tokyo, Osaka, and Hiroshima.
Starting March 18, 2026, Kona's Coffee is adding a spring-limited matcha and strawberry pancake to its menu at locations across Japan, available through May 17.
The Japanese tea cafe brand Saryo Itoen is opening a new location within the Zenkoji temple grounds in Nagano City, featuring exclusive matcha sweets and a selection of Japanese tea drinks.
THE THOUSAND KYOTO is serving a matcha-themed afternoon tea inspired by Kyoto's lush new greenery and traditional garden aesthetics from April 17 to May 24, 2026.
Japan's popular green tea brand Ayataka, which achieved record-high sales volume in 2025, is rolling out four new and renewed products starting spring 2026, including a functional food hojicha and the brand's first-ever mineral-infused green tea.
A collaboration between green tea brand Ayataka and the tea-themed sightseeing boat Hakone Yusen DAICHAKAI runs from March 16 through November 13, 2026, bringing special events and design wrapping to Lake Ashi.
Global matcha stand brand MATCHAMON has launched a new lineup of original matcha gelato featuring regeneratively sourced ingredients from Shizuoka Prefecture, available at its Kyoto Nijo Castle and Asakusa locations.
RACINES DONUT & ICE CREAM is offering four spring-limited cherry blossom-shaped donuts in strawberry and matcha flavors at six Tokyo locations from March 16 to April 12, 2026.
Three new matcha latte variations using matcha from Marukyu Koyamaen, a long-established Kyoto tea house founded in the Genroku era, are available at BECK'S COFFEE SHOP locations from March 10 through April 20, 2026.
Bar & Lounge "Whisk" on the 16th floor of Mesm Tokyo will serve a limited-edition Matcha and Ganache Layered Parfait from April 1 to June 30, 2026, drawing inspiration from the serene beauty of a traditional Japanese tea room.
Shibuya Gyoza is offering a limited-time dessert menu for White Day from March 9 to 15, 2026, featuring two sweet gyoza pie bites — including a new matcha an butter flavor.
Kyoto tea brand Gion Tsujiri has kicked off its "Hanami Special" on its official online shop from March 5, 2026, featuring a curated lineup of matcha and cherry blossom products. Their shops and Saryo Tsujiri cafes are also rolling out a range of spring-limited sweets.
From May 1 to June 30, 2026, Westin Hotel Tokyo's international restaurant The Terrace will hold a weekday-only matcha dessert buffet featuring about 20 varieties made with premium matcha from Uji, Kyoto and Nishio, Aichi.
A limited-time "Matcha and Sakura Afternoon Tea with Gion Tsujiri" is available at two restaurants in the Kanto region from April 1 to May 11, 2026, featuring rich matcha confections and spring-inspired flavors with seasonal strawberries.
Shangri-La Tokyo's boutique will offer a limited-edition Easter sweets lineup from March 15, 2026, featuring Japanese-inspired chocolate Easter Bunnies, Easter Eggs, cookies, and a premium matcha sakura pound cake.
Hotel Kanazawa in Kanazawa, Ishikawa Prefecture is releasing a limited-edition White Day baked goods gift set starting March 1, 2026, featuring a special madeleine made with rare Noto Dainagon azuki beans and matcha.
Specialty chocolate brand Minimal is introducing its Chocolate Afternoon Tea vol.10 at Azabudai Hills from April 4 to June 30, 2026, with a menu that pairs Japanese ingredients like matcha, amanatto, and hand-wrapped fruit daifuku with specialty cacao.
Starting March 1, 2026, we♡donut is introducing two new spring-inspired limited-time donuts — a rich fresh tiramisu cream and a visually stunning fluffy strawberry and matcha marble.
Sushi Kappo Tomozuna on the 35th floor of the Hilton Fukuoka Sea Hawk is introducing a limited April–June 2026 menu for its afternoon tea-style sushi lunch "Karen," inspired by the lush greenery of early summer.
THE ALLEY is introducing the spring-limited MOCHI SERIES — two new smoothies featuring a unique mochi cream texture — available nationwide from March 6, 2026.
Peko-chan Milky Donuts, the donut specialty brand from Fujiya Co., Ltd., is launching two spring seasonal limited-edition flavors in March 2026, along with three new store openings across Wakayama, Kanagawa, and Osaka.
Sharecafe's "Limited Spring Edition" seasonal menu is now available at the Harajuku and Hakata locations, featuring plum and lavender-inspired drinks alongside a spring-themed fried bread sandwich.
Gion Tsujiri and Saryo Tsujiri unveil special spring menu items at Daimaru Shinsaibashi to celebrate the store's 300th anniversary, featuring the luxurious Ranman parfait and Haru no Utage three-tiered feast.
Tokyo Bay Shiomi Prince Hotel introduces a new matcha-themed afternoon tea featuring melt-in-your-mouth desserts and savory delights, available from April 1 to June 30, 2026.
A limited-time afternoon tea featuring strawberry daifuku and matcha affogato debuts at Tokyo Dome Hotel's 43rd-floor sky lounge, offering panoramic views from 150m above ground.
The popular matcha butter sandwich collaboration between maccha lover and d:matcha Kyoto, which sold 600 units in just one hour during its September 2025 release, is making a comeback online after approximately six months. This limited-quantity release features premium matcha and a seasonal yuzu flavor.
Hotel Chinzan-so Tokyo's lobby lounge Le Jardin presents an afternoon tea collaboration with the historic Tsujiri tea house, featuring Uji tea paired with two types of chocolate across different periods.
Akafuku Co., Ltd. will hold a live demonstration sale at Yokohama Takashimaya's 46th Gourmet Taste Selection from February 19 to 24, 2026. Visitors can enjoy freshly made Akafuku mochi and the new Matcha Cornet from Isuzuchaya.
Grand Nikko Tokyo Daiba introduces a Japanese-style parfait featuring matcha and brown sugar, along with three spring-themed cocktails featuring cherry blossom, strawberry, and matcha flavors at The Bar & Lounge.
A new limited-edition GINZA RUSK flavor featuring stone-ground Uji matcha chocolate with a hint of sakura is now available at convenience stores nationwide starting February 9, 2026.
A visually stunning matcha parfait featuring Japanese ingredients like mochi-wrapped strawberries, red bean paste, and shiratama dumplings is available throughout March 2026 at Coffee House The Cafe.
Fujiya announces the fourth edition of their regional collaboration series, featuring Kyoto's Uji matcha in the new "Home Pie Choco Darake Burari Japan Journey (Kyoto Edition)." The limited-edition product showcases matcha's distinctive bittersweet flavor and includes six collectible wrapper designs featuring the brand's mascot "Darake-san" traveling through Kyoto.
Hotel New Otani Osaka's legendary strawberry buffet concludes its 2026 season with a stunning finale. From April 1-28, enjoy an enchanting collection of sweets combining strawberries, cherry blossoms, and matcha in this special spring celebration.
Discover the latest and most innovative sweets at Daimaru Tokyo Store, directly connected to Tokyo Station. From botanical matcha chocolate to seasonal winter treats, explore unique confections that combine traditional Japanese flavors with contemporary artistry.
THE 7th TERRACE at The Royal Park Hotel Iconic Nagoya presents a spring-themed afternoon tea featuring delicate cherry blossom pink and vibrant matcha green sweets alongside seasonal savories. Available from March 11 to April 21, 2026.
Azumino Tea Kochouan begins pre-sale of their winter specialty, Matcha Terrine, featuring premium Uji matcha in a rich, smooth dessert featured in anan magazine's chocolate special.
Akagi Nyugyo relaunches the popular Milcrea Tenku no Matcha bar ice cream with increased matcha content for an even richer flavor combination.
BAKE INC.'s sweets web media CAKE.TOKYO unveils the second edition of their Hitokuchi no Fukei project, bringing regional flavors to life with Izumo Matcha Tigré made from 100-year-old tea garden's premium green tea.
Snack Me has launched a rich matcha cookie featuring high-quality Kyoto-grown matcha. Available for a limited time through their online store until February 28, 2026.
Shiseido Parlour launches a special spring cheesecake collection featuring sakura, plain, and matcha flavors. Available from February 15, 2025 while supplies last.
From January 15 to February 28, 2026, Saryo Hassui at Suiran Kyoto presents a limited-time dessert combining classic Showa-era pudding à la mode with a sophisticated Kyoto interpretation, served in an elegant silver bowl.
Experience traditional Japanese aesthetics at Grand Prince Hotel Takanawa's limited-time tea cafe, featuring wagashi sweets and ikebana workshops in a serene garden setting designed by renowned architect Togo Murano.
Starting January 10, 2026, NOA COFFEE MATCHA SALON launches a new customizable matcha latte where you can choose from 4 matcha origins (Uji, Shizuoka, Sayama, Chiran), 3 bases, 5 sauces, and various toppings for a personalized matcha experience.
Discover the rich flavors of premium Koicha sweets from Malebranche at JR Nagoya Takashimaya's chocolate event, running from January 16 to February 14, 2026.
Experience the perfect harmony of Western and Japanese flavors with this limited-time afternoon tea featuring vibrant strawberries and aromatic matcha. Available February 15 to March 31, 2026 at Lobby Lounge Fontaine.
A luxury matcha confectionery brand introduces a new bonbon chocolat made with rice-based white chocolate and premium Uji matcha, available for a limited time at JR Nagoya Takashimaya's 2026 Amour du Chocolat event.
On January 9, 2026, two unique culinary destinations debut in Kyoto's Gion Shijo area, housed in a renovated 100-year-old machiya. A kyoto offers teppanyaki kaiseki dining, while B kyoto serves as a Japanese tea cafe-bar with views of the Kamo River.
Starting January 1st, 2026, Buttery at LaLaport Anjo will release a new seasonal millefeuille featuring elegant matcha cream and sweet red bean paste, along with lucky bags and gift sets perfect for the New Year.
Café Kitsuné Aoyama introduces a limited-edition Galette des Rois featuring fragrant Uji matcha and almond cream, complete with a cute Barista Fox fève, available from January 3, 2026.
DEAN & DELUCA Okayama introduces limited-time winter seasonal drinks perfect for the busy year-end and New Year period. The "Celebratory Shiruko" series features a new black sesame flavor alongside classic matcha, plus the returning winter favorite "Yuzu Ginger Apple."
FLIPPER'S, a brunch café operated by BAYCREW'S, opens its 6th domestic store at DIGS, a new food destination building in Shinjuku. The new location features spacious sofa seating, private rooms, and exclusive matcha menu items.
A limited-time dessert featuring rich Uji matcha flavor and smooth bavarois texture, topped with whipped cream, red bean paste, and gold leaf, available from January 2 to April 30, 2026
Ariake introduces a new matcha milk flavor of their popular Yokohama Moon Galette, combining traditional mochi with Western galette in a chewy new confection available starting November 1, 2025.
A new matcha specialty shop featuring carefully selected Uji matcha from Kyoto's historic Morihan tea house opens in Asakusa on November 5th, offering authentic Japanese cultural experiences and signature matcha sweets.
Hotel New Otani Osaka's SATSUKI LOUNGE will host a special autumn sweets buffet from October 7 to November 30, 2025, featuring French, Italian, and Japanese chestnut mont blancs, premium Uji matcha desserts, and seasonal grape treats.
Matcha Festival 2025, featuring popular matcha foods, sweets, and drinks from six shops across Japan, will be held at Granship in Shizuoka from October 23-26, 2025.
IKKYU, a Kyoto-born specialty chocolate confectionery shop, will open its first location on the basement floor of Kyoto Takashimaya S.C. on October 23, 2025, offering unique chocolates crafted with the proprietary Shōmon method.
A new premium matcha product featuring tea leaves from Yame, Fukuoka Prefecture—one of Japan's leading tea-producing regions—has been released through an e-commerce platform.
Hotel New Otani Osaka is hosting the "Super Sweets Buffet 2025 - Autumn Chestnuts and Matcha" for a limited time from October 7 to November 30, 2025. The buffet features matcha sweets using Uji's long-established "Yamasho Koyamaen" matcha, a three-country Mont Blanc tasting, and seasonal grape desserts.
A rich matcha ice bar featuring premium Nishio matcha from Aichi Prefecture will be available across Japan starting October 6th, 2025.
A new Mt. Fuji Matcha Cafe is set to open on September 15, 2025, in Fuji City, Shizuoka Prefecture. The cafe, operated by EN. Inc., will be located inside the historic confectionery shop Tago no Tsuki Takaoka Store, marking a significant step in regional revitalization efforts through matcha culture.
A new premium autumn dessert featuring three types of matcha and seasonal chestnuts has been launched. This limited-edition sweet combines rich matcha flavors with sweet chestnuts in an elegant chocolate creation.
Just opened in 2024, Toyosu Senkyaku Banrai is a popular facility where visitors can enjoy various types of gourmet food. This article introduces 24 restaurants in “Toyosu Senkyaku Banrai” where you can enjoy a sit-down meal! We will introduce restaurants by genre, including not only fresh seafood, but also ramen, udon, meat, sweets, and more, […]
Asakusa is one of Tokyo's most popular neighborhoods, packed with temples, street food, kimono experiences and traditional shopping streets. My friend and I spent a full day exploring Asakusa in kimono, riding a rickshaw, eating our way through Nakamise Street and discovering hidden spots. Here is our recommended itinerary plus extra tips for getting the most out of your Asakusa visit.
A complete guide to things to do in Hakone — from riding the Odakyu Romance Car to soaking in hot springs. Follow our team's day-trip itinerary through Hakone-Yumoto's shopping street, soba restaurants, the Open-Air Museum, a footbath cafe, and a forest day spa, plus tips on seasonal highlights and the Hakone Free Pass.