HANGYODON Joins Hands' 50th Anniversary Celebration with the HANDS×HANGYODON Collaboration Starting October 10

Published: October 5, 2026
HANGYODON Joins Hands' 50th Anniversary Celebration with the HANDS×HANGYODON Collaboration Starting October 10

To celebrate the 50th anniversary of its founding, Hands is teaming up with Sanrio's popular character HANGYODON for a special collaboration. The HANDS×HANGYODON campaign runs from Saturday, October 10, 2026 at Hands stores and the online store.

Event Overview

  • Event name: HANDS×HANGYODON
  • Period: Saturday, October 10 to Thursday, November 12, 2026
  • Participating stores: Hands stores and the online store

Hands-Exclusive Original Artwork

The special collaboration visual, newly drawn to mark Hands' 50th anniversary, combines a festive anniversary feel with HANGYODON's trademark playfulness. A large gift box in the green-and-white striped Hands colors is bursting open, with HANGYODON dressed up in a bow tie and his friend Itaro (イタロー), who wears swirly glasses and a party hat, popping out energetically. On top of HANGYODON's head, his good friend Sayuri (さゆり) waves with a big smile, adding to the lively celebration. Small touches are scattered across the design, including a decorated cake with a "HANDS 50th" logo, party poppers, and stars and ribbons floating in the air. Several narutomaki, HANGYODON's favorite food, are even mixed in with the confetti, a detail fans are sure to enjoy.

HANDS×HANGYODON special collaboration visual

Hands-Exclusive Original Goods (Selection)

HANDS×HANGYODON Plush Mascots (Strawberry Cream, Cake, Sunglasses, Balloon, Hands) — ¥2,000 to ¥2,200 each

Five limited-edition plush mascots show up to join the Hands celebration, each with its own personality. HANGYODON appears in five versions: with strawberry cream, a cake, a balloon, a party popper, and wearing the "Tokyu Hands logo." The playful designs add some fun to a bag or desk.

HANDS×HANGYODON plush mascot

HANDS×HANGYODON plush mascot

HANDS×HANGYODON plush mascot

HANDS×HANGYODON plush mascot

HANDS×HANGYODON plush mascot

Die-Cut Drawstring Pouch — ¥1,600

This drawstring pouch puts HANGYODON's face front and center. The adorable face is rendered in three-dimensional die-cut form in a fluffy material. It holds cosmetics and small items, and brightens up the inside of a bag.

HANGYODON die-cut drawstring pouch

Wide-Gusset Eco Bag — ¥1,800

A collaboration eco bag with a wide gusset that holds plenty. It is mint green, with anniversary-themed designs such as cakes and balloons printed all over. The wide gusset lets it carry lunch boxes and groceries stably, and it comes with a storage pouch for compact carrying.

HANGYODON wide-gusset eco bag

HANGYODON wide-gusset eco bag

Tururun Acrylic Keychain (A, B) — ¥800 each

A plump, glossy acrylic keychain. The surface has a resin finish that gives it a three-dimensional, "tururun" look. Simply attach it to keys or a pouch for an instant accent.

HANGYODON Tururun acrylic keychain

HANGYODON Tururun acrylic keychain

Photo-Style Trading Acrylic Keychain — ¥600 each

A trading acrylic keychain themed on snapshots and photo frames. The limited-edition designs look like moments captured while HANGYODON and his friends celebrate. They come in 3 random designs, perfect for collecting.

HANGYODON photo-style trading acrylic keychain

Hand Towel (A, B) — ¥1,000 each

A hand towel suited to everyday grooming, with a smooth feel and solid water absorption. Its size makes it easy to use daily and lifts the mood every time it comes out of the bag.

HANGYODON hand towel

HANGYODON hand towel

A5 3-Pocket Clear File (A, B) — ¥480 each

Die-Cut Clear File A4 (A, B) — ¥680 each

Clear files with the original HANGYODON×Hands design printed large. They come in two types, the popular A5 size and the A4 size with a cute die-cut shape, so you can use them for different purposes.

HANGYODON clear file

HANGYODON clear file

HANGYODON clear file

HANGYODON clear file

Double-Ring Notebook (A, B) — ¥680 each

A basic B6-size double-ring notebook sturdy enough for work or study. The rings are solidly built and fold back easily, making it very easy to use.

HANGYODON double-ring notebook

HANGYODON double-ring notebook

Square Memo Pad (A, B) — ¥480 each

A handy square memo pad with plenty of room to write. It contains 4 designs, so you can switch depending on your mood or purpose.

HANGYODON square memo pad

HANGYODON square memo pad

Unidentified Flying Bookmark (A, B) — ¥550 each

With the book closed, a UFO appears to hover above the cover. When the book is opened, the beam of light from the UFO illuminates the line of the next passage you want to read. The sight of HANGYODON undergoing a "cattle mutilation" in the beam is cute.

HANGYODON Unidentified Flying Bookmark

HANGYODON Unidentified Flying Bookmark

Petit Stickers — ¥480

Petit-sized clear stickers packed with limited-edition, newly drawn designs. Their handy size suits the schedule pages of planners, a touch on a letter, or decorating small items. The varied artwork includes HANGYODON popping out of the gift box and friendly shots with his friends Sayuri (さゆり) and Itaro (イタロー).

HANGYODON petit stickers

  • Images are for illustration purposes. They may differ from the actual products.
  • All prices include tax. Product details, prices, and other information are as of the time of publication.
  • Product availability varies by store.

Limited-Edition Original Shopper

Hands stores sell the shopper for ¥25 each. It features a limited-edition design using the key visual, so just carrying it shares the excitement of the anniversary.

  • Distribution period: From Saturday, October 3 (while supplies last)
  • Images are for illustration purposes.
  • Please refrain from purchasing the shopper alone.

HANDS×HANGYODON limited-edition original shopper

Limited-Quantity Novelty

Customers who purchase eligible items totaling ¥2,000 or more (tax included) receive one original-design HANGYODON sticker inspired by the Hands logo design.

  • Distribution period: Saturday, October 10 to Thursday, November 12 (while supplies last)
  • Images are for illustration purposes.

HANGYODON novelty sticker inspired by the Hands logo design

Hands Shinjuku Only (Advance Lottery): Take a Photo with HANGYODON!

To commemorate the collaboration, HANGYODON is visiting Hands Shinjuku. Join in celebrating Hands' 50th anniversary and the Shinjuku store's 30th anniversary together.

Photo session with HANGYODON at Hands Shinjuku

  • Date and time: Saturday, October 17, 2026, 1:00 PM–1:20 PM, 3:00 PM–3:20 PM, and 5:00 PM–5:20 PM
  • Fee: Free
  • Requirements: Must be a full member of the Hands Club app (sign up here) and purchase ¥3,000 or more (tax included) of eligible HANGYODON POPUP items at Hands Shinjuku on the day
  • Venue: Special venue on the 3rd floor of Hands Shinjuku

Apply for the advance lottery here

In-Store BGM Broadcast

During the event period, Hands stores will play special in-store announcements that can only be heard inside the stores, including HANGYODON's solo songs and special messages.

  • Broadcast period: Saturday, October 10 to Thursday, November 12, 2026