Haruulala organic, a baby and children's organic cotton clothing brand operated by Sunday Morning Factory Co., Ltd. (Fukuoka City, Fukuoka Prefecture), has launched a service partnership with Kiyasuku, Inc. (Narashino City, Chiba Prefecture), a company that supports inclusive clothing design and garment alteration services for people with disabilities and health conditions.
Through this collaboration, children who experience difficulties with standard clothing—due to disability, illness, or other physical conditions—and their families can now choose items from Haruulala's lineup as clothing they actually want to wear, with alteration options built into the experience.
The initiative subsidizes 50% of alteration costs, split equally between Haruulala and Kiyasuku, making the service more accessible. All items in the Haruulala lineup are eligible, and Kiyasuku's specialist staff provide individual consultations to recommend customizations suited to each child's specific needs.
Service Overview
| All items eligible | Every item in the Haruulala lineup can be altered, with no restrictions on specific products. |
| Haruulala special pricing | 50% of the alteration cost is jointly covered by Haruulala and Kiyasuku, making the service more affordable. |
| Specialist consultations | Kiyasuku's specialist staff offer personalized advice and customization suggestions based on each child's condition. |
Alteration Examples
Modification for Gastrostomy Tube Access
A slit was added to a tank top at a convenient position so that tube feeding can be performed without lifting the entire garment each time. The design minimizes the risk of the tube kinking or being compressed, enabling smoother tube feeding.
Double-Opening Pants
For children with limited leg mobility, pulling pants up and down can strain the body and carries a risk of injury. The sides of the pants have been fully opened and refastened with hook-and-loop tape and snap buttons, making it possible to dress the child while lying down.
T-Shirt Modified for Front-Opening Design
For children who have difficulty raising their arms or have limited strength, pulling a T-shirt over the head can cause pain or lead to awkward postures. By modifying the garment so the front opens fully, the T-shirt can be put on and taken off with minimal physical strain.
It is estimated that at least 7.7 million people in Japan have had to give up wearing clothing they want due to disability, illness, aging, or other reasons. While Haruulala organic focuses exclusively on baby and children's clothing and cannot cover every category, the partnership reflects a broader goal: for every apparel brand to eventually offer a pathway to clothing alterations, creating a society where no one has to give up wearing the clothes they want.
A partner discussion video between the two companies' representatives is available on YouTube: https://youtu.be/QJwePYdm2pU?si=5jOlLBLeWjKH_XWJ
Masahito Nakamura, Representative Director, Sunday Morning Factory Co., Ltd.:
"I'm embarrassed to say that I didn't fully realize there were people who couldn't wear the clothes they wanted—until my son was hospitalized. Simply wearing a favorite outfit can bring happiness and give you energy. Clothes may seem small, but they matter. I didn't want the children who wanted to wear our clothes to have to give up on that feeling. That's how this collaboration with Kiyasuku came about. What one company can do is limited, but I hope this initiative serves as a catalyst for more brands to join in and expand the options available."
Teppei Maeda, Representative Director, Kiyasuku, Inc.:
"I'm genuinely grateful that Haruulala organic took the first step in this initiative. Their sincere commitment to reaching people who have had difficulty with standard clothing—including those living with disabilities or illness—is something I deeply respect. Going forward, it will become increasingly important for apparel brands not just to say they want to reach more people, but to actually examine who they're reaching and who they aren't yet reaching, and then take action—just as Haruulala organic has done. I hope this partnership helps that kind of momentum spread throughout the apparel industry."
