New Era Opens NEW ERA TOYOSU at Urban Dock LaLaport TOYOSU on April 24

Opening: Friday, April 24
Address: Urban Dock LaLaport TOYOSU 2F, 2-4-9 Toyosu, Koto-ku, Tokyo
Hours: 10:00 AM–9:00 PM
Store details: <a href="https://www.neweracap.jp/a/c/store_10/store/toyosu/" class="text-holiday-600 hover:text-holiday-700 underline" target="_blank" rel="noopener noreferrer">https://www.neweracap.jp/a/c/store_10/store/toyosu/

New Era, the global sports and lifestyle brand, is opening its sixth Tokyo store — NEW ERA TOYOSU — at Urban Dock LaLaport TOYOSU 2F on Friday, April 24, 2026.

The store design complements the shopping mall's open atmosphere while weaving in the brand's identity throughout. The interior features wood-grain shelving and steel fixtures, creating a bright and refined look. A centrally placed cylindrical shelf with high visibility, paired with coordinated three-tier display racks, showcases the latest collections and seasonal items.

The layout allows generous spacing between fixtures, ensuring smooth navigation for strollers. The space is designed for comfortable shopping by families with young children as well as visitors of all ages.

The product lineup centers on the brand's iconic caps, alongside apparel — including the exclusive in-store "New Era Black Label" line — as well as bags, accessories, and lifestyle items. The assortment covers both sports and everyday wear for complete head-to-toe styling.

In addition to unisex and women's items, the store carries the widest range of kids' products of any New Era store in Tokyo, with caps and apparel available so the whole family can enjoy the brand together.

The store also offers cap maintenance using a cap care machine, customization services with a heat sealer, and free size adjustment tape — all part of the brand store experience.

To celebrate the opening, NEW ERA TOYOSU is releasing exclusive limited-edition caps and side patches. The designs draw on motifs of the "tuna" associated with Toyosu Market and the "yurikamome" (black-headed gull) — a bird found along the waterfront and the namesake of the Tokyo Waterfront Area Rapid Transit line. Further details will be announced on New Era's official social media channels.

Lineup (all prices tax included)