Yakiniku Heijoen has announced the start of pre-orders for its special "Wagyu Yakiniku Ehomaki" (lucky sushi roll). The restaurant chain, which has been purchasing whole wagyu cows from producers across Japan for decades, is offering this premium product at special prices made possible through their unique whole-cow purchasing system.
Pre-orders for the Heijoen special "Wagyu Yakiniku Ehomaki" are accepted until January 31, 2026 (Saturday).
About the Wagyu Yakiniku Ehomaki
The "Wagyu Yakiniku Ehomaki" is generously filled with carefully selected wagyu beef. To make it enjoyable for children as well, the roll features mayonnaise and a subtly sweet gochujang (Korean chili paste) as hidden flavors, creating a gentle yet complex taste profile.
Each roll is handmade at individual store locations using the finest wagyu beef. This product is offered at a special price that is only achievable through Heijoen's whole-cow purchasing approach.
The restaurant chain continues to deliver "unwavering Heijoen quality" to more customers through products and store operations that allow people to enjoy the deliciousness of wagyu beef beyond traditional yakiniku dining.
Product Details
Wagyu Yakiniku Ehomaki - ¥1,280 (tax included)
Generously filled with wagyu beef! Made with mayonnaise and subtly sweet gochujang as hidden flavors to appeal to children. Using white rice instead of vinegared sushi rice brings out the umami of the meat even more in Heijoen's ehomaki!
Ingredients:
- Wagyu beef grilled in sauce
- Thick omelet
- Cucumber
- Daikon and carrot namul
- Bok choy
- White sesame seeds
Allergen Information: Contains wheat, eggs, sesame, beef, and soybeans
Order Information
| Item | Details |
|---|---|
| Pre-order Deadline | January 31, 2026 (Saturday) |
| Pick-up Date | February 3, 2026 (Tuesday) Available from afternoon during business hours |
| Available Stores | Ayase Main Store / Kameari Store / Edogawa Store / Matsudo Store / Noda Store / Kashiwa Store / Soka-Matsubara Store / Asakusa Main Store / Adachi-Iriya Store / Oizumi-Gakuen Store / Aqua City Odaiba Store / Hachioji Store / Nagareyama Store / Nagareyama Otakanomori S.C. Store / Makuhari Store / Kasukabe Store / Urawa Store / Hashimoto Store / Moriya Store / Tsukuba Gakuen Store |
| Ordering Method | In-store or online reservation Online reservation: https://forms.gle/N8APvrb5yCoVGLZh9 |
Important Notes:
- Cancellations and changes after the pre-order deadline will not be accepted
- Cancellations on the day of pick-up may incur cancellation fees
- On February 3, bento takeout orders may not be accepted due to ehomaki sales
About Yakiniku Heijoen
Celebrating its 55th anniversary in 2025, Heijoen began in 1970 when its founder, who had been running a Japanese restaurant, was impressed by the deliciousness of wagyu kalbi and opened a yakiniku restaurant. While Korean-style yakiniku restaurants were predominant at the time, Heijoen established a style of yakiniku restaurant with Japanese chefs catering to Japanese tastes, a pride they maintain to this day.
Their greatest commitment is purchasing whole black wagyu cattle from famous production areas nationwide and managing trimming, aging, and distribution in-house at their own processing facility before serving to customers. With expertise in sourcing, processing skills, and their own delivery system to all group restaurants, they provide not only deliciousness but also safety and security.
Currently, the Heijoen group operates 36 stores in the metropolitan area and 1 overseas location across four categories: yakiniku, steak, shabu-shabu, and hamburgers.
Company Information:
- Company Name: Heijoen Co., Ltd.
- Representative: President & CEO Hisato Tahana
- Founded: December 1970
- Established: March 2012
- Location: 3-15-5 Ayase, Adachi-ku, Tokyo 1F
- Capital: 45 million yen
- Business: Restaurant management
- Brands: Yakiniku Heijoen / Tokyo Yakiniku Heijoen / Tokyo Yakiniku Ittoya / Wagyu Houdai no Dendou Nikuya Yokocho / BLT STEAK / Wagyu Burger / KOBE BEEF DINING Wagyu Tokku
- Store Count: 36 domestic stores, 1 overseas store (as of January 5, 2026 / including FC stores)
- Website: https://heijoen.co.jp/
