PG Design Co., Ltd. (Headquarters: Taito-ku, Tokyo; President: Yuichi Kuramochi) is adding new items to its sunburnt-design silicone goods series featuring Sanrio's popular character Hello Kitty: a silicone coin purse keyring, "mimi POCHI-Bit HELLO KITTY," launching in June 2026, and a die-cut pass case, "HELLO KITTY PASS CASE," launching in mid-July 2026.
mimi POCHI-Bit HELLO KITTY
This Hello Kitty coin purse keyring isn't just small and cute — it can also hold small items like coins or medicine.

Release date: June 2026
- Product name: mimi POCHI-Bit HELLO KITTY
- Dimensions: W44 x H41 x D24 (mm)
- Main materials: Silicone, stainless steel
- Lineup: 4 colors (White, Black, Pink, Brown)
- Packaging: PS box with backing card
- Package dimensions: Approx. W45 x H65 x D45 (mm)
- Price: ¥1,540 (tax included)
HELLO KITTY PASS CASE

The Hello Kitty face-design pass case comes with a reel cord, so you can tap it against the ticket gate without detaching it from your bag. It's a handy item for commuting, school, and outings.
Planned release date: July 2026
- Product name: HELLO KITTY PASS CASE
- Dimensions: W105 x H76 x D8 (mm)
- Main material: Silicone
- Lineup: 2 colors (White, Brown)
- Packaging: PP box with backing card
- Package dimensions: Approx. W119 x H75 x D20 (mm)
- Price: ¥1,430 (tax included)
- Holds one IC card.

Also Available: mimi POCHI HELLO KITTY
The Hello Kitty face-shaped silicone coin purse, "mimi POCHI HELLO KITTY," is already on sale and popular!


- Product name: mimi POCHI HELLO KITTY
- Dimensions: W97 x H80 x D47 (mm)
- Main materials: Silicone, stainless steel
- Lineup: 5 colors (White, Black, Pink, Monotone, Brown)
- Packaging: PP box with backing card
- Package dimensions: Approx. W97 x H88 x D47 (mm)
- Price: ¥1,650 (tax included)
Where to Buy
- PG Design official online store: https://pgdesign.stores.jp/ (the HELLO KITTY PASS CASE will roll out gradually from mid-July 2026, around the third to fourth week, as stock becomes available)
- Also available at mass retailers, specialty stores, and variety shops nationwide.
© 2026 SANRIO CO., LTD. APPROVAL NO. L670237