HERA, a luxury makeup brand from Seoul, South Korea, is holding a pop-up event at Ginza Mitsukoshi Main Building B1F GINZA Stage from June 3 (Wed) to June 9 (Tue), 2026.
The event features the new Black Cushion Mesh Powder ahead of its nationwide release. Following its pre-sale on the official online store, this pop-up is the first opportunity to try the product in a real-world setting. HERA's exclusive makeup artists visiting from Korea will also be on hand for a special makeup show and reservation-based makeup lessons, offering a hands-on Seoul beauty experience.
New Product: Black Cushion Mesh Powder
The Black Cushion Mesh Powder is a new-concept powder-in-cushion designed to effortlessly deliver an ultra-thin, soft-matte blur finish with a pore-minimizing effect. The creamy powder adheres finely and evenly through HERA's proprietary micro-mesh structure for a beautifully light and airy result. Formulated to handle heat, humidity, and perspiration, it absorbs excess sebum while maintaining a clean, matte look—suited to the warmer months ahead.
Customers who purchase the Black Cushion Mesh Powder will receive a complimentary HERA Air Puff & Sleeve Pouch as a gift (while supplies last).
Product Name: Black Cushion Mesh Powder
SPF38 / PA++
Volume: 10g
Available in 3 shades: 17N1 Ivory / 21N1 Vanilla / 23N1 Beige
Price (tax included): ¥5,940
June 3, 2026 (Wed): Available at the Ginza Mitsukoshi pop-up shop and ISETAN BEAUTY online (advance sale)
*Within the brand
Featured Items
▶ Ginza Mitsukoshi Exclusive: Effortless Blur Look Set
A special set inspired by the refined look worn in Global Ambassador Felix's visuals. Centered around the new Black Cushion Mesh Powder, it pairs the new product with color items to create a polished, sophisticated mood.
Set Name: Effortless Blur Look Set
Set Contents:
- Black Cushion Mesh Powder (10g / full size) — shade selection available
- Blush 99 Balletic (5.5g / full size)
- Sensual Powder Matte Liquid EX 220 Sundays (5g / full size)
- Correcting Base UV (5mL)
- UV Protector Fresh (15mL)
- Original Cat Key Ring
- HERA Air Puff & Sleeve Pouch
- Original Black Tote
Price (tax included): ¥15,730
※Not available on ISETAN BEAUTY online. ※Some purchase gifts may not apply. ※Limited quantities; please ask a store staff member for details.
▶ Ginza Mitsukoshi Exclusive: Japan-First Shade Blush 441 Rosy Veil (Limited Release)
A beige shade that blends naturally into the skin for a refined, understated look. It creates a delicate warmth and polished translucency for a modern expression with a contemporary edge.
Product Name: Blush 441 Rosy Veil
Volume: 5.5g
Price (tax included): ¥5,390
▶ Global Ambassador Felix's Look: Sensual Powder Matte Liquid EX 220 Sundays (Limited In-Store Release)
A soft apricot pink that evokes the warmth of sunlight. Originally available exclusively on HERA's official online store and worn by Global Ambassador Felix, this shade will be available at the Ginza Mitsukoshi pop-up for a limited time during the event period.
Product Name: Sensual Powder Matte Liquid EX 220 Sundays
Volume: 5g
Price (tax included): ¥4,400
HERA Exclusive Makeup Artist Visits from Korea
HERA's dedicated makeup artist, active in Korea and internationally, will be visiting Japan for the event. Special content drawing on the forefront of Seoul beauty is planned for guests.
Special Makeup Show
Schedule:
June 6 (Sat): 2:00 PM / 5:30 PM
Special Guest: HANJJIJune 7 (Sun): 2:00 PM
Special Guest: Yuria Sato
Venue: Special stage inside Ginza Mitsukoshi Main Building B1F GINZA Stage
Featuring models Hanji and Yuria Sato as special guests, the show presents live makeup incorporating the latest beauty trends using HERA's new items, including base makeup and color makeup highlights for summer. Advance reservations are required.
Reservations open on Saturday, May 30 via the Ginza Mitsukoshi shop news page.
Makeup Lesson (Reservation Required / Purchase Conditions Apply)
Reservation-based makeup lessons are offered in three menu options, tailored to bring out each guest's individual appeal with sophisticated HERA techniques. New menus are also being added for this event.
Dates: June 3 (Wed) – June 9 (Tue)
Lesson Options:
① Personal Makeup + Special Eyelash Makeup Lesson (approx. 90 min)
② Personal Makeup Lesson (approx. 90 min)
③ K-Celebrity Makeup Lesson (approx. 75 min)
Reservation Gift:
- Set of 3 makeup brushes
- Signuia Skin Refining Water 20mL & Signuia Essential Balancing Emulsion 20mL
- Accessory box
※Course ① additionally includes: Signuia Radiance Gold Foil Mask 30mL × 3 sheets
※Purchase conditions apply. Please confirm at the time of reservation.
Pop-Up Event Special Gifts
【 Visitor Gift 】
- UV Primer Sample Set
Available to visitors who have already added HERA's official LINE account as a friend. Ask a store staff member for details.
【 Purchase Gifts 】
HERA Beauty Roulette
A lucky draw featuring full-size products, original goods, mini samples, and more.
For customers who purchase at least one HERA item (one spin per transaction; tools excluded).HERA Round Pouch Set
Set Contents:
- Sensual Tinted Shine Lip Serum 323 Cherry On Top (1.3g)
- HERA Black Round Pouch
For customers who spend ¥15,000 or more (tax included) on HERA products.
- HERA Original Bag Set
Set Contents:
- Sensual Tinted Shine Lip Serum 323 Cherry On Top (1.3g)
- HERA White Quilted Pouch
- HERA Original Canvas Bag
For customers who spend ¥25,000 or more (tax included) on HERA products (one per person).
※Available only at the Ginza Mitsukoshi pop-up event. Limited quantities. Gifts cannot be combined in some cases. Please ask a store staff member for details.
Event Details
Dates: June 3 (Wed) – June 9 (Tue), 2026
Venue: Ginza Mitsukoshi Main Building B1F GINZA Stage
Address: 4-6-16 Ginza, Chuo-ku, Tokyo 104-8212
Hours: 10:00 AM – 8:00 PM
※For opening days and hours details, please refer to the official Ginza Mitsukoshi website.
