Heroine Make's popular Long UP Mascara Super WP N — loved for its lasting curl and smudge resistance — is welcoming a new limited-edition shade. A naturally flattering dark taupe that pairs with any makeup look joins the lineup in limited quantities, while the mascara itself has been renewed for even greater staying power. The more you layer it, the longer your lashes build, for a defined, eye-catching finish.
Heroine Make Long UP Mascara Super WP N
Limited edition, 1 shade, 6g, ¥1,200 each (tax included ¥1,320)
On sale Wednesday, July 8, 2026 (limited quantity)
A Versatile Dark Shade That Suits Any Makeup
Long-Lasting, Smudge-Resistant¹ Super-Level² Waterproof Formula
A unique durable formula that stands up to tears, sweat, water, sebum, and rubbing. Its staying power has been boosted even further compared with the previous product.
Beautifully Separated, Ultra-Long Lashes from Every Angle
Formulated with Long EX Fiber. The more you layer it, the longer it builds, for beautifully separated, long lashes.
Two Newly Blended Powders Evolve Adhesion and Smoothness
Newly formulated with a freshly developed "EX Adhesion Powder" and a smooth-gliding "Smooth EX Powder." These two different powders deliver even more natural, noticeable lashes than before.
No Smudging Until Night, All-Day³ Curl Keep and Shape Retention — 30-Hour Durability Test Data Obtained
Formulated with a curl-lock ingredient and a shape-retention polymer. The moment you apply it, it powerfully locks lashes into an upward curl.
Durability has been verified with 30-hour test data. It resists smudging even better than the previous product, so a clean finish lasts.
Clump-Free Finish with a Separating Curve Brush
A curved brush that follows the shape of your eye, making it easy to comb through and layer onto lashes.
¹ Compared with Kiss Me Heroine Make Long UP Mascara Super WP.
² Among Heroine Make mascaras.
³ Daytime active hours.
