A limited-edition white tea scent is joining "The Product Hair Wax" (ザ・プロダクト ヘアワックス) series. "The Product White Tea" (ザ・プロダクト ホワイトティー) will go on sale in limited quantities on Friday, November 13, 2026. It comes from the organic brand product (ザ・プロダクト), which offers fun and surprise through organic products and is developed by 株式会社KOKOBUY (headquartered in Minato City, Tokyo).
The new item keeps the feel and multi-use versatility of the standard Hair Wax and adds an elegant, clean white tea fragrance.
The Product Hair Wax, Now Past 6 Million Units Sold
The Product Hair Wax was born in 2007 in California, USA. It is a multi-balm developed out of consideration for the daily dryness of hairstylists' hands and for damage to their clients' hair.
Made with carefully selected naturally derived ingredients, it can be used not only for hair styling but also to moisturize the whole body, including lips, hands, nails, and body. It has won wide support, and cumulative sales in Japan have passed 6 million units, making it a long-selling item. The figure is based on the company's own shipment results for the Hair Wax (Blue Label) from January 2018 to April 2026.
The Product White Tea
The Product White Tea is an autumn and winter limited-edition item in the Hair Wax series. Its signature is a clean, refined white tea scent with restrained sweetness, and the fragrance spreads gently each time the wax is warmed in the palms. Besides styling hair with shine and defined strands, it is meant to offer a moment to settle the mind in a hectic day, linking hair care and self-care.
The wax is made with carefully selected naturally derived ingredients and cares for hair, skin, and lips. It works as a multi-balm for hair styling as well as for moisturizing hair, lips, hands and nails, and body. Warmed in the palms until it turns oily and then worked into the hair, it gives moderate hold and shine.
The Product White Tea (ザ・プロダクト ホワイトティー)
- Price: 2,547 yen (tax included)
- Release date: Friday, November 13, 2026 (limited quantities)
- Where to buy (planned): The official online store; Cosme Kitchen, Biople, and Biop stores and WEB STORE; variety shops such as Loft (ロフト), Plaza (プラザ), and Hands (ハンズ); drugstores such as Matsumoto Kiyoshi (マツモトキヨシ) and Cocokara Fine (ココカラファイン)
- Official online store: https://theproduct.jp/
- Instagram: https://www.instagram.com/theproduct.jp/
- TikTok: https://www.tiktok.com/@theproduct.jp
- X: https://x.com/theproduct_jp
