On Friday, November 6, 2026, the iekei ramen (家系ラーメン) specialty shop 王道乃印 飛道家 (Hidouya) opens in Roppongi, Minato-ku, Tokyo. The shop carries on the lineage of the well-known iekei ramen shop 王道家, bringing the 王道乃印 bowl to Roppongi. Under the motto "Real iekei, for more people," it serves a rich tonkotsu shoyu (pork bone and soy sauce) soup with a flavor that makes you want to dig into a bowl of rice.
A Rich Bowl That Goes With Rice
The ramen is a hearty iekei-style bowl in which noodles are coated with a powerful tonkotsu shoyu soup. It is served with nori seaweed, chashu pork, and spinach, and it is also meant to pair well with rice. Along with an uncompromising pursuit of flavor, the shop values spirited service and a pleasant space, aiming to be a place where customers leave energized and want to come back.
Near Roppongi Station, Open Late Night and Early Morning
The shop is in 4-chome, Roppongi, Minato-ku, Tokyo, across from the Azabu Police Station. Regular business hours are planned for 11:00 AM to 6:00 AM the next day, so authentic iekei ramen is available for lunch and dinner as well as late at night.
Store exterior
Grand Opening Campaign on November 6 (Fri) and 7 (Sat)
To celebrate the opening, the shop will hand out free one-bowl ramen coupons that can be used on the next visit. The giveaway runs on both November 6 and 7, with 150 bowls available from 11:00 AM to 3:00 PM and another 150 bowls from 5:00 PM to 11:00 PM each day. Coupons are available only to followers of the shop's official social media accounts.
A prize drawing is also planned, with prizes including bowls, T-shirts, endless garlic (無限ニンニク), and free topping coupons. For details and conditions of the campaign, please check the shop's official social media accounts.
Store Information
- Store name: 王道乃印 飛道家 (Hidouya)
- Opening date: Friday, November 6, 2026
- Address: MIYASHITA Building 1F, 4-8-12 Roppongi, Minato-ku, Tokyo
- Business hours: 11:00 AM to 6:00 AM the next day (irregular hours on opening day and the following day)
- Sunday hours: 11:00 AM to 10:00 PM (as stated on the announcement poster)
- Closed: None
- Access: Near Roppongi Station, across from the Azabu Police Station
- Instagram: https://www.instagram.com/hidouya.roppongi/
- X: https://x.com/hidouya_tokyo
Logo of 王道乃印 飛道家
The shop's official social media accounts will share the latest business information, new menu items, and campaign details.
