SNOWS, a winter-exclusive sweets brand from Hokkaido, will open a limited-time pop-up store at Daimaru Umeda from January 21 (Wed) to February 14 (Sat), 2026, during the Valentine's season.
The new Valentine's product for this season is "Yukimakura" (Snow Pillow), a chocolate custard cream pie featuring smooth custard cream made with winter pasture milk, filled into fluffy pie layers with a subtle salt accent, and coated with bitter chocolate. Additionally, the lineup includes a Valentine's limited edition tin of "Snow Sand," SNOWS's signature product—a fresh chocolate sandwich cookie—as well as "Mori no Ki Aka" (Forest Tree Red), a crispy chocolate combining SNOWS's popular "Mori no Ki" with freeze-dried Hokkaido strawberries for a Valentine's-appropriate flavor.
SNOWS is a winter-only sweets brand from Hokkaido that operates without a permanent store, selling exclusively through online shops and pop-up stores during winter. The confections use premium Hokkaido ingredients, including rich, full-bodied winter pasture milk from their directly operated pasture dairy farm. The sweets have garnered attention as Hokkaido's new signature treats, with both online and pop-up store sales consistently selling out.
During this special Valentine's season, enjoy these sweets as gifts filled with heartfelt sentiments for loved ones or as a rewarding treat to enhance your daily life.
SNOWS Daimaru Umeda Pop-Up Store Details
Period: January 21 (Wed) to February 14 (Sat), 2026
Location: Daimaru Umeda Store, Basement West Event Space "Okashi na Parade" (3-1-1 Umeda, Kita-ku, Osaka, 530-8202)
Hours: 10:00 AM to 8:00 PM
*For sales methods and limited quantities during this period, please check the Daimaru Umeda Store website:
https://www.daimaru.co.jp/umedamise/topics/260106snows.html
SNOWS Daimaru Umeda Pop-Up Store Lineup
Yukimakura (Valentine's New Product)
Product Name: Yukimakura Valentine's New Product
Price: 4 pieces per box - 2,484 yen (tax included)
The golden ratio of fragrant buttery pie, rich custard cream, and bitter chocolate
Fluffy pillow-like pie is filled with custard cream made with winter pasture milk and gently wrapped in bitter cocoa-scented chocolate. This new chocolate custard cream pie allows you to enjoy the golden ratio of fragrant buttery pie, carefully crafted custard cream, and bitter chocolate.
How to Serve: Remove from the box and leave in the bag in the refrigerator for 1-2 hours to thaw to eating temperature. After thawing, store in the refrigerator and consume on the same day.
Snow Sand VD Tin (Valentine's Edition)
Product Name: Snow Sand VD Tin Valentine's Edition
Price: 6 pieces (3 white and 3 black) - 2,052 yen (tax included)
Over 20 million units sold! Fresh chocolate sandwich cookies with a new texture, using Hokkaido's winter-rich, full-bodied pasture milk
These fresh chocolate sandwich cookies achieve both the fragrant crispness of langue de chat wafers baked one by one over an open flame and the smoothness of fresh chocolate. The fresh chocolate is made with rich, full-bodied winter pasture milk, featuring a taste characterized by the milky flavor.
White is fresh white chocolate, and black is fresh chocolate.
Regular packaging: 5 pieces (white/black) - 1,080 yen each (tax included)
Snow Ball Kuro (Black)
Product Name: Snow Ball Kuro
Price: 9 pieces - 1,728 yen (tax included)
Fresh truffle chocolate wrapping mellow fresh cream in fresh chocolate
This "double fresh" confection packed with the deliciousness of Hokkaido ingredients allows you to enjoy two types of freshness together. It's a fresh truffle chocolate that wraps Hokkaido fresh cream made with winter pasture milk in fresh chocolate, allowing you to savor the sweet aroma and richness of winter milk. By freezing them fresh, you can enjoy the fresh taste of Hokkaido ingredients just as they are.
How to Serve: Leave in the refrigerator for 1-2 hours to thaw to eating temperature.
After thawing, store in the refrigerator and consume within 48 hours.
Snow Chips
Product Name: Snow Chips
Price: 4 bags per box - 1,485 yen (tax included)
Triple chocolate richness with powdery snow-like melt-in-your-mouth texture
Snow Chips have an unforgettable powdery snow-like texture with the rich aroma of cacao spreading through your mouth. Experience the exquisite deliciousness created by triple chocolate: ①chocolate kneaded into the dough, ②chocolate sprayed onto the chips, and ③granular chocolate coating at the end. The dough, richly infused with chocolate, is made extremely thin and finished with a unique deep-frying baking method to create a crisp texture. The production involves care and time to ensure deliciousness.
Mori no Ki Kuro (Black)
Product Name: Mori no Ki Kuro
Price: 8 pieces per box - 1,242 yen (tax included)
Crispy chocolate with attention to delicate texture
This is a crunchy chocolate containing finely crushed fieuillantine (crushed thin-baked crepe dough), finely chopped roasted almonds, and mixed fragrant pie, allowing you to enjoy a crispy texture. The exquisite blend of milk chocolate and sweet chocolate offers a milky taste.
The chocolate features three shapes modeled after the trees in printmaker Kazuyoshi Otani's work "The Dream the Forest Sees."
Mori no Ki Aka (Red)
Product Name: Mori no Ki Aka
Price: 8 pieces - 1,512 yen (tax included)
Crispy strawberry chocolate combining freeze-dried strawberries
This crispy strawberry chocolate features freeze-dried Hokkaido strawberries selected for their refreshing acidity and flavor, mixed with crispy pink fieuillantine, white crunch cookies, and roasted almonds. The well-balanced texture and gentle sweetness of white chocolate harmonize in this visually delightful crispy strawberry chocolate.
Commitment to Deliciousness: Pasture Milk
SNOWS confections are characterized by their use of milk from their directly operated pasture dairy farm in Hidaka Town, Hokkaido, and their commitment to Hokkaido ingredients.
The fresh chocolate used in Snow Sand is made with pasture dairy milk, which accumulates rich fat content in the winter cold, creating a deep flavor with rich body.
At the free-range poultry farm in Niikappu Town, Hokkaido, they add a little confectionery waste from their own group's confection production to the chicken feed, resulting in delicious eggs with rich flavor. Furthermore, by composting the chicken manure and using it as fertilizer for the pasture dairy farm grass, the grass grows, the cows eat it, good milk is produced, and it becomes confectionery.
Through this reuse and circulation, they are working to ensure that materials are not wasted.
Commitment to Package Design
SNOWS packaging also reflects the brand's commitment. The packaging, which evokes snow and mountains while conveying a sense of nostalgia, features the works of "mountain printmaker" Kazuyoshi Otani.
While searching for images symbolizing Hokkaido winter as a brand coming from Hokkaido in winter, they encountered Otani's works and adopted them for the packaging, resonating with his worldview.
Since the brand's inception, SNOWS has walked alongside Otani's works, projecting Hokkaido's winter scenery and breathing that worldview into everything from packaging to shop spaces throughout the brand.
Brand Information
SNOWS is a winter-exclusive confectionery brand from Hokkaido. The lineup includes special Hokkaido sweets such as "Snow Sand," which achieves both the crispness of langue de chat cookies and the smoothness of fresh chocolate that maximizes the deliciousness of winter pasture milk; "Snow Ball," a fresh truffle chocolate wrapping fresh cream in fresh chocolate; and "Snow Chips," rich and full-bodied triple chocolate chips.
Brand Name: SNOWS
Sales Period: Winter only (November 1, 2025 to the end of April 2026)
Sales Locations:
SNOWS Official Online Shop (*You can purchase from the SNOWS official online shop by registering as a LINE friend)
4 stores at New Chitose Airport (ANA FESTA Chitose Lobby Store / JAL PLAZA New Chitose Airport Departure Lobby Store / Sky Shop Ogasawara / Snow Shop Departure Store)
Official Website: https://snows-winter.com
Official SNS Accounts:
- Instagram: @snows_jp (https://www.instagram.com/snows_jp/)
- LINE: @snows_jp (https://lin.ee/jCQFqnu)
