Suntory Ltd. will launch two new liqueur base products, "Horoyoi no Moto <Western Pear & Apple>" and "Horoyoi no Moto <Lychee & White Grape>," nationwide on Tuesday, April 14, 2026.
About Horoyoi Brand
"Horoyoi" is a long-selling brand that has enjoyed support from a wide range of customers, especially younger consumers, since its launch in 2009. With a gentle 3% alcohol content and familiar, approachable flavors, it offers a pleasantly enjoyable drinking experience.
In April 2025, Suntory released "Horoyoi no Moto" as a limited product in select chain stores. The concept of "enjoy your preferred amount, mixing ratio, and alcohol strength" received enthusiastic feedback from customers who appreciated the ability to try various mixing styles, adjust quantity and strength to match their mood, and enjoy a refreshingly sweet flavor.
With this nationwide year-round release, Suntory aims to expand the brand's fan base and invigorate the liqueur market.
Product Details
The new products combine popular fruits in a flexible format. Customers can enjoy them "in their preferred amount, mixing ratio, and alcohol strength." The recommended mixing ratio is 1 part "Horoyoi no Moto" to 3 parts mixer.
The packaging features gradient color schemes that represent each fruit combination, expressing the characteristics of the contents.
Horoyoi no Moto <Western Pear & Apple>
This variety features a gentle flavor of rich, sweet western pear and sweet-tart apple. Besides mixing with carbonated water, it's especially recommended mixed with unsweetened iced tea.
Horoyoi no Moto <Lychee & White Grape>
This variety features a gentle flavor of fragrant lychee and fresh white grape. Besides mixing with carbonated water, it can also be enjoyed mixed with oolong tea.
Product Information
Product Names:
- Horoyoi no Moto <Western Pear & Apple>
- Horoyoi no Moto <Lychee & White Grape>
Volume: 250ml
Suggested Retail Price: ¥390 (before tax)
Alcohol Content: 14%
*Note: Prices are not binding on retailers' independent pricing decisions.
Release Date: Tuesday, April 14, 2026
Distribution: Nationwide
Product Category: Liqueur
Horoyoi Official Website: http://suntory.jp/HOROYOI/
Customer Inquiries:
Suntory Customer Center: https://www.suntory.co.jp/customer/
