Iseudon HAZY IPA（いせうどん HAZY IPA）, a limited-edition beer developed jointly with ISEKADO（伊勢角屋麦酒）, is now available from UDON BREWING, the craft beer brand from SETOUCHI BEER in Takamatsu, Kagawa Prefecture, built around the udon culture Kagawa is known for.
The UDON beer from SETOUCHI BEER
UDON BREWING special feature page
Iseudon HAZY IPA, Born From UDON BREWING
Where the name comes from
The name draws on Ise udon, a local dish from the Ise region of Mie Prefecture, expressing the noodle's softness through craft beer.Concept
Ise udon's exceptional softness and mellow sweetness are expressed through craft beer.Beer characteristics
Generous use of wheat malt, white wheat, and oats gives the beer a soft, silky mouthfeel reminiscent of Ise udon.Hops
A blend of Citra, Nectaron, and Dolcita hops brings out vibrant, juicy aromas reminiscent of peach, passion fruit, and sweet orange.A special touch
The next-generation rare sugar "Allulose" adds a soft sweetness and an elegant finish, further expressing the softness of Ise udon through the beer.Taste
A rich fruit character reminiscent of ripe peach and tropical fruit, paired with a light, easy-drinking finish.
It's a new-style hazy IPA that expresses the softness and mellow flavor of Ise udon through beer.
Product Details
- Name: Iseudon HAZY IPA
- Style: HAZY IPA
- ABV: 6.5%
- Volume: 350ml
- Storage: Refrigerated
- Price: 900 yen (tax included)
Where to Buy
- Directly operated shop: SETOUCHI BEER's brewery taproom, Riverside 351 (Google Map)
- Online store: SETOUCHI BEER ONLINE STORE
It is now available both in-store and online.
Brewer Comments
SETOUCHI BEER Head Brewer 岡本
SETOUCHI BEER Head Brewer 岡本
"Collaborating with ISEKADO, a pioneer of hazy IPA also known for 『ねこにひき』, was an extremely meaningful experience for us. We share a lot in common when it comes to how we use ingredients and our approach to brewing, and it was a genuinely enjoyable brew day that let us learn a great deal. The finished beer turned out exactly as rich and soft as we'd hoped, and it has a wonderful flavor. We hope many people get to enjoy it."
ISEKADO CTO 山宮
"We worked together on the unique brief of a beer inspired by 'Ise udon.' Ise udon developed long ago as a nourishing dish for people who had walked from all over Japan to visit Ise, and we designed the whole beer around that sweet, soft taste and texture, pairing a sweet, tropical hop combination with a drinkability that makes it easy to keep enjoying. We'd be delighted if many people enjoy it."
ISEKADO CTO 山宮
