Big Create Co., Ltd., which operates restaurants nationwide including the chicken specialty store "Torisaku" and the collaboration store "Torimaru Shokudo x Tanita Cafe," will reopen the donut specialty store JACK IN THE DONUTS Yodobashi Akiba Store in Chiyoda-ku, Tokyo on February 26th, 2026.
Total Brand Rebranding Brings New Design to Fourth Location in Akihabara
JACK IN THE DONUTS underwent a major brand identity refresh in November 2025. The theme centers on "the creativity and ingenuity of sending something to someone special." The brand's excitement is expressed graphically through creative actions associated with donut making, such as "coating with chocolate," "icing," and "glazing."
The new design, featuring pop and playful color patterns, extends to the store interior, boxes, and staff uniforms, creating a "toy box-like space." The Yodobashi Akiba store becomes the second location in Tokyo to feature the new design, offering visitors a chance to experience the refreshed JACK IN THE DONUTS.
JACK IN THE DONUTS Offers Diverse Donuts Themed Around "World Donuts"
JACK IN THE DONUTS embraces the concepts of "bringing excitement to everyday life," "for everyone from children to adults," and "daily pricing." Since opening its first store in 2011, the brand has expanded to 34 locations nationwide, including franchise stores, centered in shopping malls. The lineup features "World Donuts" inspired by sweets from various countries, including the "Nama Malasada" (a unique arrangement of Hawaii's signature donut that has gained attention in Japan in recent years), as well as "Healthy Donuts" recommended for health-conscious customers. The menu rotates through 25 to 40 varieties across diverse categories. Beyond delicious taste, the brand has earned support for its reasonable pricing of homemade donuts starting from the 100-yen range and the joy of selection.
Yodobashi Akiba Store Restarts with New Design - Second Location in Tokyo
JACK IN THE DONUTS reopens its Yodobashi Akiba Store, which had been temporarily closed for renovation, incorporating the brand's new design. Following the Tokyo Dome City LaQua store, this becomes the second location in Tokyo to express the brand's total rebranding that started in November 2025.
Yodobashi Akiba is located in a highly convenient location directly connected to JR Akihabara Station's Showa-dori Exit and Central Exit, functioning as a large-scale complex facility spanning 9 floors. With one of Japan's largest Yodobashi Camera stores and offerings ranging from electronics to household goods, fashion, dining, and leisure, it's a shopping destination where visitors can enjoy a full day. Donuts serve as an easy choice for a break during shopping or as gifts and treats, making them popular with both tourists and a wide range of domestic and international customers.
To commemorate the opening, customers who purchase 1,500 yen (tax included) or more of donuts will receive a free donut voucher. *Available while supplies last, first-come, first-served.
Looking ahead, JACK IN THE DONUTS aims to expand to 100 domestic stores by 2040, continuing to deliver "excitement" to everyone from children to adults through unique donuts.
Store Information
Store Name: JACK IN THE DONUTS Yodobashi Akiba Store
Address: 1-1 Kanda Hanaoka-cho, Chiyoda-ku, Tokyo (Yodobashi Akiba 1st Floor)
Phone: 03-3525-4512
Hours: 10:30 AM to 9:00 PM
Closed: In accordance with facility closing days
Store Type: Takeout specialty store
Featured Donuts
Renewal Opening Campaign
Campaign Details: Purchase 1,500 yen (tax included) or more of donuts and receive a free donut voucher.
- Free donut vouchers will no longer be distributed once supplies run out
- Free donut vouchers can be used to receive 1 free donut with purchase of 3 or more donuts on next visit
- Limited to 1 voucher per transaction
- Free vouchers are valid for donuts priced 300 yen (tax included) or less
- Cannot be combined with other services or events
About JACK IN THE DONUTS
A donut specialty store that opened its first location in 2011 and currently operates 34 stores nationwide (as of February 20, 2026) including franchise stores. The brand upholds three concepts: ① Creating moments that make hearts race with excitement, such as wanting to "try international donuts" or wondering "which one to choose" in front of colorful products; ② Products that everyone from children to adults can enjoy with peace of mind; ③ Pricing that can be easily incorporated into everyday life. The lineup features "World Donuts" inspired by sweets from various regions including the Netherlands, France, and Hawaii, classic "Old-Fashioned" donuts, "Healthy Donuts" that please health-conscious customers, and "Savory Donuts," rotating through 25 to 40 varieties across diverse categories. Beyond delicious taste, the brand has gained support for its reasonable pricing of homemade donuts and the joy of selection, and is currently expanding toward 100 stores.
Website: http://jack-donuts.jp/
Instagram: https://www.instagram.com/jackinthedonuts/
X (Twitter): https://x.com/jackinthedonuts
