La Maison du Chocolat, a luxury chocolate brand founded in Paris in 1977, presents a special Valentine's Day campaign for 2026. The brand, known for honoring tradition and Parisian spirit while embracing contemporary sensibilities, collaborates with renowned florist Nicolai Bergmann to create an enchanting Valentine's experience at two Tokyo locations.
Inspired by the French custom of gifting flowers on Valentine's Day, the campaign runs at La Maison du Chocolat NEWOMAN Takanawa and Seibu Ikebukuro Salon from February 5th, 2026. The collaboration brings together exquisite chocolates and artistic floral arrangements, offering visitors a truly memorable Valentine's experience.
Special Campaign Features at NEWOMAN Takanawa & Seibu Ikebukuro
Heart Flower Decoration
Period: January 23 to March 14, 2026
Locations: La Maison du Chocolat NEWOMAN Takanawa, La Maison du Chocolat Seibu Ikebukuro Salon
Both locations feature striking heart-shaped decorations crafted from preserved roses, creating a romantic atmosphere reminiscent of a Parisian apartment. These stunning floral installations beautifully complement the Valentine's collection.
Valentine Rose Gift
Period: February 5 to February 14, 2026
Locations: La Maison du Chocolat NEWOMAN Takanawa, La Maison du Chocolat Seibu Ikebukuro Salon
Customers who purchase Valentine's collection products totaling ¥5,000 (excluding tax) or more receive a fresh Valentine rose by Nicolai Bergmann.
*Limited to first 20 customers per day at each location
*Café space purchases are not included in the qualifying amount
*Service temporarily unavailable during Nicolai Bergmann's in-store event on February 13th
Mystery Valentine Box Giveaway
Period: February 5 to February 14, 2026
Locations: La Maison du Chocolat NEWOMAN Takanawa, La Maison du Chocolat Seibu Ikebukuro Salon
Campaign Details:
Followers of La Maison du Chocolat's official Instagram account who meet specified conditions can enter to win a "Mystery Valentine Box" containing popular products worth over ¥10,000. One winner will be selected daily, for a total of 10 winners throughout the campaign period.
How to Enter:
Complete the following steps (order does not matter for steps 1-3):
- Follow La Maison du Chocolat's official Instagram account from a public account
- Like the Mystery Valentine Box promotional post (reposting increases your chances)
- Visit La Maison du Chocolat NEWOMAN Takanawa or Seibu Ikebukuro Salon during the campaign period and photograph the heart flower decoration
- Post the photo to Instagram with the hashtag "#ラメゾンデュショコラニコライバーグマンバレンタイン2026" and tag the official account
*Only entries from public Instagram accounts are eligible
*Please be considerate of other customers when taking photos in-store
*Box contents are randomized, adding an element of surprise
Nicolai Bergmann In-Store Event at NEWOMAN Takanawa
Date & Time: February 13, 2026, 3:00 PM to 4:00 PM and 5:00 PM to 6:00 PM
Location: La Maison du Chocolat NEWOMAN Takanawa
Customers who purchase Valentine's collection products totaling ¥8,000 (excluding tax) or more receive a mini bouquet created from two spring flowers selected by Nicolai Bergmann himself. Upon request, he will also personally sign purchased products, making this a truly unique Valentine's experience.
For more details about the collaboration campaign, visit La Maison du Chocolat's Valentine Promotion page.
Afternoon Tea Heart 2026
For a limited time, La Maison du Chocolat offers a special afternoon tea set. The mini éclair features a romantic special edition design with heart-shaped strawberry-flavored chocolate, replacing the regular éclair. Customers ordering Afternoon Tea Heart 2026 receive two Valentine's limited-edition chocolates: "Ganache Noire" and "Fruité Rhubarbe."
*Limited-edition chocolates may vary based on availability
Period: January 31 to February 14, 2026
Locations: La Maison du Chocolat NEWOMAN Takanawa, La Maison du Chocolat Seibu Ikebukuro Salon
Price: Afternoon Tea Heart 2026 ¥8,250 (tax included) and up
*Price varies depending on beverage selection
*Quantities are limited
NEWOMAN Takanawa Reservation: https://www.tablecheck.com/ja/lamaisonduchocolat-takanawa/reserve/message
Limited Collaboration with MAISON de SABRÉ at Hankyu Umeda
La Maison du Chocolat presents a Valentine's limited collaboration with Australian leather accessories brand MAISON de SABRÉ: "The Charm Bar - Edition Fraise." This exclusive product features a layered dark chocolate tablet infused with dried strawberry, centered with an original strawberry-designed leather charm by MAISON de SABRÉ. The collaboration showcases both brands' dedication to premium materials, craftsmanship, and refined design, packaged in a special limited-edition gift box.
Sales Period: February 4 to February 10, 2026
Location: Hankyu Umeda Main Store, 1st Floor, Kotokoto Stage 11
Price: ¥20,790 (tax included)
Quantity: 575 pieces (while supplies last)
Store Information
La Maison du Chocolat NEWOMAN Takanawa
〒108-0074 Tokyo, Minato-ku, Takanawa 2-21-2, NEWOMAN Takanawa South 2F
TEL: 052-228-1872
La Maison du Chocolat Seibu Ikebukuro Salon
〒171-8569 Tokyo, Toshima-ku, Minami-Ikebukuro 1-28-1, Seibu Ikebukuro Main Store, Main Building 3F
TEL: 03-6709-3605
La Maison du Chocolat Hankyu Umeda
〒530-8350 Osaka, Kita-ku, Kakuda-cho 8-7, Hankyu Umeda Main Store B1F
For information about all La Maison du Chocolat boutiques nationwide, visit the store locator.
Official Instagram: @lamaisonduchocolat_jp
Valentine's Day Pop-Up Stores 2026
La Maison du Chocolat opens limited-time boutiques at department stores and Valentine's event venues across Japan, featuring the Valentine's collection alongside popular signature products. For details, visit the Valentine's Pop-Up Store List.
