Kakujo Gyorui Holdings Corporation will begin accepting pre-orders on January 13, 2026 (Tuesday) for their Setsubun Eho-maki lucky direction sushi rolls, available for pickup on February 3, 2026 (Tuesday).
Under the theme "Ward off misfortune and welcome good luck with delicious Setsubun," Kakujo Gyorui carefully hand-rolls each Eho-maki in-store, praying for customers' happiness and good health. The generous volume and luxurious seafood combinations have earned strong customer support year after year.
The company is committed to rolling each Eho-maki with care to delight customers.
127,000 Eho-maki Sold in a Single Setsubun Day
The fresh fish specialty store's Eho-maki, generously filled with premium seafood ingredients, has gained tremendous popularity every year. In 2025, Kakujo Gyorui sold over 127,000 Eho-maki rolls alone.
Additionally, on the day itself, the store offered standard medium-sized rolls like tuna rolls, bringing the total to over 160,000 rolls. When including popular prepared food items like fried shrimp rolls, the total exceeded 170,000 rolls sold.
※The 2025 sales figures are calculated based on actual sales on February 2, 2025, including both full-size and half-size portions.
Three Types of Eho-maki Available for 2026
Most Popular: "Seafood Eho-maki"
Packed with seafood delights including tuna, salmon, white fish, salmon roe, simmered sea eel, steamed shrimp, and more, this overwhelmingly popular Eho-maki features 10 types of ingredients.
Each roll contains over 240g of seafood alone, plus egg omelet and cucumber for added accent, showcasing the fresh fish specialty store's dedication.
1 roll: ¥1,700, Half size: ¥850 (tax included)
※Half size is one full roll cut in half. Each full roll is approximately 20cm long (excluding protruding ingredients from both ends)
Generous 10 Types of Ingredients:
Minced tuna, tuna, red sea bream, salmon, salmon roe, steamed shrimp, simmered sea eel, egg omelet, cucumber, pink fish flakes
(Approximately 200g of vinegared rice per roll)
Ultimate Luxury: "Takumi Eho-maki"
Featuring medium fatty bluefin tuna, plus sea urchin, salmon roe, crab, whelk, red sea bream, and more, this luxurious roll contains the highest number of ingredients among Kakujo Gyorui's Eho-maki lineup with 12 types.
Named "Takumi" (artisan) for its meticulous attention to detail.
The luxury of its ingredients is unparalleled, with approximately 300g of seafood packed into each roll. The substantial weight promises ultimate indulgence even before the first bite.
1 roll: ¥2,500, Half size: ¥1,250 (tax included)
※Half size is one full roll cut in half. Each full roll is approximately 20cm long (excluding protruding ingredients from both ends)
12 Types of Luxurious Seafood Ingredients:
Minced tuna, salmon roe, medium fatty bluefin tuna, whelk, salmon, red sea bream, steamed shrimp, sea urchin, crab, egg omelet, cucumber, pink fish flakes
(Approximately 260g of vinegared rice per roll)
The Kakujo Gyorui "Basic": "Kakujo Eho-maki"
Combining popular salmon and minced tuna with sweet-savory simmered gourd strips, dried shiitake mushrooms, egg omelet, and other classic ingredients, this represents Kakujo Gyorui's foundational offering.
1 roll: ¥900, Half size: ¥450 (tax included)
※Half size is one full roll cut in half. Each full roll is approximately 20cm long (excluding protruding ingredients from both ends)
Delicious Classic Roll:
Minced tuna, gourd strips, egg omelet, salmon, shiitake mushrooms, cucumber, pink fish flakes
(Approximately 190g of vinegared rice)
Kakujo Gyorui Eho-maki - Reservations Begin January 13 (Tuesday)
Ward off misfortune and welcome good luck with delicious Setsubun
■ Reservation Period: Starting January 13, 2026 (Tuesday)
■ Participating Stores: All 21 Kakujo Gyorui locations
Reservations are accepted in-store only.
Exchange vouchers will be provided at the time of reservation.
Phone or other reservation methods are not available. Thank you for your understanding.
Payment will be accepted on the pickup day.
Advance payment is not required.
※Reservation deadlines vary by store location.
For more details about the Eho-maki varieties and the nearest store locations, visit the official special page: Kakujo Gyorui Setsubun Eho-maki 2026
※Images are for illustrative purposes.
※Ingredients may change without notice due to procurement conditions. Please understand in advance.
Welcoming Good Fortune with Eho-maki
This Year's Lucky Direction is "South-Southeast"
The lucky direction for Setsubun on February 3, 2026 is "south-southeast," or more precisely "south-southeast slightly south."
The Toshitoku-jin (deity of fortune) who governs the year's blessings resides in the lucky direction. By facing that direction while eating, people pray for a year of good health and business prosperity.
Other traditional rules include eating in silence to keep fortune from escaping through the mouth, and eating the entire roll without cutting it to avoid severing connections. While various rules are mentioned, the most important thing is to face the Toshitoku-jin deity with your wishes and enjoy Kakujo Gyorui's delicious Eho-maki to welcome good fortune.
The Basic "Kakujo Eho-maki" Contains 7 Types of Ingredients
Why "7 types"? There's a good reason.
The Seven Gods of Fortune have been revered in Japan since ancient times, believed to bring various blessings including business prosperity, good health, and longevity. By incorporating "7 types" of ingredients inspired by these seven deities and eating them, the idea is to take in good fortune.
Traditional "gourd strips" symbolize longevity and matchmaking, while egg omelet represents wealth with its golden color. Cucumber brings "nine benefits," and pink fish flakes symbolize auspiciousness with their color.
Kakujo Gyorui's Eho-maki lineup honors these basics to "ward off misfortune and welcome good luck" while showcasing the fresh fish specialty store's signature seafood in the Seafood Eho-maki and Takumi Eho-maki.
※All photos are for illustrative purposes.
※Products are prepared in abundance, but please understand if items sell out.
"親切係" (Shinsetsu-gakari) Customer Service Staff at All Kakujo Gyorui Stores
For all your fish questions, ask the staff in yellow caps - our "Shinsetsu-gakari" customer service specialists
Kakujo Gyorui's counter service areas display a market-like array of fresh fish daily, including many unfamiliar varieties that can leave first-time customers unsure about preparation and cooking methods.
All Kakujo Gyorui stores have knowledgeable "Shinsetsu-gakari" staff who serve as fish concierges. They provide advice on fish characteristics, delicious preparation methods, and filleting techniques to help customers enjoy their seafood to the fullest.
About Kakujo Gyorui Holdings Corporation
Company Overview
Company Name: Kakujo Gyorui Holdings Corporation
Representative: Hironobu Yanagishita
Established: May 18, 1976
(Changed from "Kakujo Gyorui Co., Ltd." on April 1, 2016)
Headquarters: 9772-20 Teradomari Shimoaramachi, Nagaoka City, Niigata Prefecture 940-2502
Business Activities: Formulating management policies and managing group companies including fresh fish stores
Website: https://www.kakujoe.co.jp/index.php
▼Instagram Official Account: @kakujougyorui
▼YouTube: Official Kakujo Gyorui Channel
Aiming to be "Japan's Number One Fish Store"
We love fish. We love our customers.
For everyone's happiness, we "judge by right and wrong rather than profit and loss," and our lively workplaces thrive on individual ingenuity.
Our goal of being number one in Japan doesn't refer to sales figures or store count, but rather being number one in product quality and store quality.
This means being number one in the quality of employees working at our stores, the quality of products we handle, and the quality of company management - in other words, becoming the fish store that helps customers the most in Japan.
Kakujo Gyorui will continue to expand its store network to deliver delicious fish to more customers' dining tables.
Kakujo Gyorui operates across the Kanto-Koshinetsu region, procuring fresh seafood daily from Teradomari Port in Niigata, Toyosu Market, and fishing ports throughout Japan.
For a complete list of store locations, visit: Google Maps - Kakujo Gyorui Store List
