Furuichian Plus Co., Ltd., part of the Umenohana Group, which operates sushi shops in department stores, shopping centers, and station buildings across Japan, is holding a Crab Fair from February 11 (Wednesday) to February 24 (Tuesday), 2026. The fair features the new "Crab and Salmon Roe Chirashi" along with the "Crab Assortment" available at a special sale price. Guests can enjoy the luxurious taste of seasonal crab, a signature winter delicacy.
Crab and Salmon Roe Chirashi
Product Name: Crab and Salmon Roe Chirashi
Price: ¥1,100 (tax included ¥1,188)
Ingredients: Crab stick meat, crab flake meat, salmon roe soy marinade, shiso leaf
Description: A luxurious chirashi sushi generously topped with crab flake meat, crab stick meat, and salmon roe marinated in soy sauce.
Sales Period: February 11 (Wednesday) to February 24 (Tuesday), 2026
Crab Assortment
Product Name: Crab Assortment
Price: ¥1,250 (tax included ¥1,350) *Special sale price during the period
Ingredients: Crab maki roll, snow crab pressed sushi, snow crab nigiri sushi, crab gunkan
Description: A luxurious assortment featuring four varieties of crab sushi: pressed sushi, nigiri, maki roll, and gunkan. Enjoy diverse flavors in one special box.
Regular price ¥1,350 (tax included ¥1,458) will be available at a special price during the campaign period.
Sales Period: February 11 (Wednesday) to February 24 (Tuesday), 2026
About Furuichian
Founded in 1967, Furuichian currently operates 102 stores across Japan as part of the Umenohana Group, primarily in department stores, shopping centers, and station buildings (as of October 2025).
The signature element is the original blended vinegar used in the sushi rice, along with homemade simmered ingredients such as kampyo (dried gourd), shiitake mushrooms, and freeze-dried tofu. From the shop's iconic "Bikkuri Inari" to the "Uzushio Maki" featuring twelve colorful ingredients, seasonal chirashi sushi, sushi bento boxes, and mackerel pressed sushi, Furuichian offers everything from traditional flavors to original creations and rice balls, bringing "colorful moments" to everyday dining tables.
