The global makeup brand KATE will release "KATE Lash Burst (NA)", a limited-design mascara created in collaboration with the manga Nana by Ai Yazawa. It goes on sale in limited quantities from Saturday, October 24, 2026, and will roll out gradually at stores and online from Tuesday, October 20, 2026.
KATE Lash Burst (NA) is a mascara that combines long, volume, and curl-keeping effects. Its smooth formula coats each lash individually for long lashes without clumps. Two types of fibers of different lengths let you build length and volume as you like, and a strong lock ingredient keeps lashes curled all day, giving eyes an impactful look reminiscent of Nana.
Product Information
Long, volume, and curl-keeping, with no compromise: clump-free, explosively beautiful* lashes.
KATE Lash Burst (NA): 2 colors (limited quantity)
- Waterproof, resistant to sweat, water, and humidity
- Oilproof, resistant to sebum
- Contains a lash-repairing ingredient (olive oil)
- Contains block polymer that resists smudging
Color Variations
All images show example finished looks.
Product Features
- KATE's original "All-Direction Burst Formula" for clump-free, explosively beautiful lashes*
- A smooth, ultra-soft formula coats each lash for a clump-free lengthening effect
- Two types of fibers of different lengths provide lengthening and volumizing effects
- A curl-fixing wax keeps the curl all day
- Clump-free volume-up brush
*Compared with KATE mascaras that offer long, volume, and curl-keeping effects.
Campaign Information
1. My Kao Mall Lottery Reservation: Exclusive Bonus
- Entry period: 11:00 AM on Thursday, October 1, 2026 to 11:59 PM on Monday, October 5, 2026
- Lottery results: from 12:00 PM on Thursday, October 8, 2026
- Details: Customers who win the lottery and purchase the Nana collaboration limited-design KATE Lash Burst (NA) receive one original sticker.
- Limit of one per person for each product and each color.
- This is a lottery, not first come, first served.
Apply here:
2. X Campaign
- Period: 12:00 PM on Thursday, October 15, 2026 to 11:59 PM on Monday, October 19, 2026
- How to enter: Follow the official KATE X account (@KATETOKYO_PR) and repost the designated post. 300 winners drawn from those who repost will receive a set of the two full-size colors (BK-1 and BR-1) of the Nana collaboration limited-design KATE Lash Burst (NA).
- Quote-reposting with "#NANAまつげ" increases your chance of winning.
3. My Kao Mall Exclusive: KATE×NANA COLLABORATION SHOP
- Period: 10:00 AM on Tuesday, October 20, 2026 to 11:59 PM on Thursday, November 19, 2026
- Details: The first 500 customers who purchase ¥4,000 (tax included) or more of items listed in the collaboration shop receive an acrylic keychain.
- The campaign may end early once the bonus runs out. Quantities are limited.
4. In-Store Campaign at the Global Flagship Store "KATE TOKYO Shibuya Sakura Stage"
- Period: from 10:00 AM on Tuesday, October 20, 2026 (ends when the limit is reached)
- Details: Customers who purchase the Nana collaboration limited-design KATE Lash Burst (NA) at KATE TOKYO Shibuya Sakura Stage receive an original bonus depending on the number of items purchased.
- 1 item: original sticker
- 2 items: acrylic keychain
- Quantities are limited.
KATE TOKYO Shibuya Sakura Stage
5. KATE Official TikTok Shop
- Period: from 10:00 AM on Tuesday, October 20, 2026 (ends when the limit is reached)
- Details: Customers who purchase the Nana collaboration limited-design KATE Lash Burst (NA) at the KATE official TikTok Shop receive an original bonus depending on the number of items purchased.
- 1 item: original sticker
- 2-item set (BK-1 and BR-1 combination): acrylic keychain
- One original sticker is delivered per person when each color is purchased. One acrylic keychain is delivered per person when the set is purchased.
- No bonus is provided with a second or later purchase.
- Quantities are limited.
Original sticker
Acrylic keychain
