LUCY Oze Hatomachi by Hoshino Resorts, a mountain hotel run by Hoshino Resorts, is teaming up with outdoor footwear brand KEEN for a special one-night, two-day event, "LUCY x KEEN Outdoor Weekend," running Friday, September 11 through Saturday, September 12, 2026.
The event grew out of a shared wish from both brands: to let even hiking beginners experience the comfort of spending time in nature and the enjoyment of a hike. The program includes shoe fitting and rental from KEEN staff, a Leave No Trace (LNT) workshop on enjoying the outdoors while being mindful of nature, a mini acoustic live performance by Miyuu — a traveling singer-songwriter and goodwill ambassador for Katashina Village, home to Oze — and a guided hike through Oze led by a specialist nature guide, giving guests the chance to fully take in Oze's natural surroundings over the two-day stay.
Background
LUCY, the mountain hotel brand from Hoshino Resorts, is built around the concept of a "heart-stirring mountain hotel," aiming to ease common concerns about staying in the mountains, such as comfort, and to broaden the appeal of mountain tourism. KEEN, meanwhile, promotes its "Consciously Created" approach to reducing its environmental footprint, working to help everyone enjoy the outdoors while protecting nature.
This collaboration brings together both brands' strengths and vision, proposing a new way for those new to the outdoors, and for younger generations, to spend a weekend: enjoying Oze and hiking comfortably while wearing KEEN gear.
Program: Fittings, a Workshop, a Live Performance, and a Guided Hike
Guests can get fitted for and rent KEEN hiking shoes from KEEN staff on-site.
An optional Leave No Trace workshop teaches ways to enjoy the outdoors while minimizing impact on nature; participants receive a portable trash bag called "POY."
In the evening, Miyuu, the traveling singer-songwriter and Katashina Village goodwill ambassador, gives a talk and a mini acoustic live performance.
The stay includes a guided hike through Oze with a specialist nature guide, with a choice between a beginner-friendly Ozegahara course and a more demanding Mount Shibutsu course.
Gifts for Participants
Everyone who joins the program receives outdoor items to take home: one pair of KEEN x LUCY collaboration socks per person, a "POY" portable trash bag for those who join the Leave No Trace workshop, a thermal bottle with a KEEN original label, and two types of stickers featuring the KEEN and LUCY Oze Hatomachi logos.
Event Overview
Dates: Friday, September 11 – Saturday, September 12, 2026 (1 night, 2 days)
Capacity: 20 guests (first-come, first-served)
Venue: LUCY Oze Hatomachi by Hoshino Resorts (898-14 Nakaharayama, Tokura, Katashina Village, Tone District, Gunma 378-0411)
Price: Dormitory (1 guest), ¥19,261 (tax included); Twin room (2 guests), ¥23,716 per person (tax included)
Hike Courses:
- A. Ozegahara hiking course (for beginners), 3 to 4 hours
- B. Mount Shibutsu climb (for beginner to intermediate hikers), about 6 hours
Hiking goes ahead rain or shine.
Included in the Price: Accommodation (with dinner and lunch the following day), mountain guide fee, KEEN shoe rental, and event participation gifts, including the KEEN x LUCY collaboration socks.
How to Reserve: Through the LUCY Oze Hatomachi reservation site, by 11:59 PM on August 31.
Friday, September 11
- 2:00 PM: Check-in
- 2:30 PM: KEEN shoe fitting and rental begins
- 4:00 PM: KEEN shoe fitting and rental ends
- 5:00 PM: Dinner
- 6:00 PM: Leave No Trace workshop (optional; POY gift included)
- 7:00 PM: Talk and mini acoustic live with Miyuu
- 8:00 PM: Free time (additional fitting time available)
- 9:00 PM: Lights out
Saturday, September 12
- 5:30 AM: Breakfast on your own (at the LUCY Oze Hatomachi Food & Drink Station)
- 6:30 AM: Mount Shibutsu course departs; check-out
- 7:30 AM: Ozegahara course departs; check-out
- 11:00 AM: Lunch
- 1:00 PM: Hiking ends; event concludes
The schedule is subject to change without notice.
What to Bring: A backpack, hiking wear, rain gear, a change of clothes, drinks (at least 1 liter) and snacks (also available for purchase at the hotel or the Hatomachi Base Cafe & Shop), and sun protection such as a hat.
Hiking shoes are available to rent for all participants, though guests are also welcome to hike in their own well-worn shoes. Rental shoe sizes are collected after signing up for the event; adjustments are possible on the day, though availability may be limited.
Planned Routes:
- Ozegahara: about 8 km (Hatomachi Pass – Yamanohana – around the Harano Kawakami River bridge – Hatomachi Pass)
- Mount Shibutsu: about 11 km (Hatomachi Pass – Yamanohana – Mount Shibutsu – Ko-Shibutsu – Hatomachi Pass)
Routes are subject to change without notice, and each course is accompanied by a specialist guide.
