Kikumasamune Sake Brewing Co., Ltd. (headquartered in Higashinada-ku, Kobe, President: Jiroemon Kano) launches the Kikumasamune Shiboritate Gin Ruby Neo Cup 180ml with a limited release at select convenience stores from February 2026, followed by a general release on March 9, 2026 (Monday).
A Revolutionary Daily Sake
The Shiboritate Gin Ruby was born under the concept of "revolution in daily sake" as an evolved product in the Gin Series. Following the 1.8L and 900ml packs released last autumn, this new addition joins the Neo Cup series lineup, which emphasizes preserving aroma and flavor.
Innovative Blending Technique
As the company holding the No. 1 market share in the namazake (fresh sake) category for five consecutive years, Kikumasamune achieved this unprecedented new flavor through "assemblage" - blending new sake with several types of unpasteurized genshu (undiluted sake).
The sake features natural rice-derived sweetness, a fruity aroma that fills the mouth, a gentle taste, and a refreshing aftertaste. The complex aroma profile includes banana-like notes from isoamyl acetate, apple-like scents from ethyl caproate, and fresh fruit fragrances reminiscent of lychee.
Neo Cup Advantages
The Neo Cup adopts a wide-mouth design that makes drinking easier and allows for better aroma appreciation. The combined paper cup and PET cup structure excels in quality preservation, helping to better enjoy the sake's natural aroma and flavor. Compared to glass cups, it's lighter and easier to carry, and can be disposed of as combustible waste after use.
Perfect for Spring Outings
Serve it well chilled to enjoy the fruity aroma and umami flavor in this convenient Neo Cup format. It's perfect for spring outings and other occasions when you want to enjoy delicious sake casually.
Package Design
The package design features the "Seishu Mark" as the key visual. The camouflage pattern represents the assemblage technique, while the vibrant colors express the juicy umami flavor.
The product name "Ruby" refers to the vivid red gemstone also known as the "stone of passion," symbolizing success and the power to overcome difficulties.
Product Details
- Product Name: Kikumasamune Shiboritate Gin Ruby Neo Cup 180ml
- Price: Reference retail price ¥239 (excluding tax)
- Packaging: 20 bottles per cardboard box
- Alcohol Content: 13% to less than 14%
- Sake Meter Value: -4.5
- Taste Profile: Slightly sweet / Light
- Sales Region: Nationwide
- Release Date: March 9, 2026 (Monday) (Year-round availability)
*Note: Some companies and stores may not carry this product.
