Kitakata City in Fukushima Prefecture will hold the city promotion event "Iine Mansai! Kitakata Marugoto Fest" (いいね満彩！喜多方まるごとフェス) at two venues in Tokyo on two consecutive days: Saturday, November 7 and Sunday, November 8, 2026.
On November 7, the event will be held for the first time at "Shinjuku Kabuki Hall – Kabuki Yokocho" (新宿カブキhall〜歌舞伎横丁) on the 2nd floor of Tokyu Kabukicho Tower. An open stage with free admission will be held three times starting at 3:00 PM, and restaurants in the building will serve collaboration menus made with Kitakata ingredients. The event aims to introduce the appeal of Kitakata to a wide range of visitors from Japan and abroad.
On November 8, the event moves to "Tokyo Culture Culture" (東京カルチャーカルチャー) in Shibuya for its fifth edition. This advance-registration event lets participants experience Kitakata as it is today while enjoying Kitakata ramen, Shiokawa torimotsu (塩川鳥モツ), Yamato soba (山都そば), and local sake from the city's breweries.
By holding the event on two consecutive days at two venues with different characters, the organizers plan to present Kitakata from a variety of perspectives.
Event Overview
Day 1: Saturday, November 7, 2026
- Venue: Shinjuku Kabuki Hall – Kabuki Yokocho (新宿カブキhall〜歌舞伎横丁), 2nd floor of Tokyu Kabukicho Tower, 1-29-1 Kabukicho, Shinjuku-ku, Tokyo
- Time: Stages start at 3:00 PM, 5:00 PM, and 7:00 PM (three stages of about 40 minutes each)
- How to participate: Free admission, and the stage can be watched freely. Collaboration menus can be reserved in advance at no charge, with payment made at the restaurant on the day.
- MC: ポジティブコウタ
- Program:
- Stage events (three in total)
- Collaboration menus (Kabuki Yokocho's special Kitakata ramen and Kitakata local sake)
- Kitakata PR quiz (open to everyone)
- Grand prize drawing (for collaboration menu purchasers)
- Specialty products sales corner, and more
- Organizer: Kitakata City, Fukushima Prefecture
Day 2: Sunday, November 8, 2026
- Venue: Tokyo Culture Culture (東京カルチャーカルチャー), 4th floor of cocoti SHIBUYA, 1-23-16 Shibuya, Shibuya-ku, Tokyo
- Time: 12:00 PM to 2:00 PM (doors open at 11:30 AM)
- How to participate: Advance registration required, participation fee ¥4,000, limited to 80 people, with tickets sold in advance on Peatix
- MC: スゲーニョ
- Program:
- A hands-on event for tasting Kitakata food and local sake
- All-you-can-eat specialties, including Kitakata ramen, Shiokawa torimotsu, Yamato soba, and local sake from the city's breweries
- Kitakata PR quiz and grand prize drawing
- Specialty products sales corner, and more
- Organizer: Kitakata City, Fukushima Prefecture
Day 1 (November 7): Shinjuku Kabuki Hall – Kabuki Yokocho
The event will take place on the dining floor of Tokyu Kabukicho Tower, a building that draws visitors from Japan and abroad. It is an open-format event with free admission, so people who have come to shop or eat can join in on the spot.
Stage Program
The stage will be held three times, starting at 3:00 PM, 5:00 PM, and 7:00 PM. Each show introduces Kitakata's sightseeing, food, and way of life, and includes a Kitakata quiz that anyone can join. People who buy a Kitakata collaboration menu at a restaurant in the building will receive a lottery ticket and can take part in a grand prize drawing with local specialty products as prizes. Each show is self-contained and lasts about 40 minutes, so visitors can enjoy it from any show. ポジティブコウタ will serve as MC.
Collaboration Menus With Restaurants in the Building
- Kabuki Yokocho's special Kitakata ramen (歌舞伎横丁特製喜多方ラーメン): ¥800
- Kitakata local sake of your choice: ¥500
- Kabuki Yokocho's special Kitakata ramen and local sake set: ¥1,200
The collaboration menus are available in limited quantities and will end once they run out. Advance reservations are accepted on a dedicated page, and payment is made at the restaurant on the day. Everyone who buys a collaboration menu, whether reserved in advance or purchased on the day, receives a lottery ticket for the grand prize drawing at the stage.
Specialty Products Sales Corner
Kitakata's specialty products, including Kitakata ramen, will be on sale.
Day 2 (November 8): Tokyo Culture Culture
The event will be held again at Tokyo Culture Culture in Shibuya, where it has been held since last year. It runs from 12:00 PM to 2:00 PM and is limited to 80 people with advance registration. Participants can taste a wide range of Kitakata food at once, including Kitakata ramen, Shiokawa torimotsu, Yamato soba, and local sake from the city's breweries. The participation fee is ¥4,000.
At the venue, city staff and local businesses will take the stage in a PR segment to share what Kitakata is like today. The program also includes the "Kitakata Quiz," which everyone can join, and a grand prize drawing with local specialty products as prizes. スゲーニョ will serve as MC.
About "Iine Mansai! Kitakata Marugoto Fest"
"Iine Mansai! Kitakata Marugoto Fest" is an experiential promotion event that Kitakata City holds in the Tokyo metropolitan area. Visitors can taste Kitakata ramen, Shiokawa torimotsu, and Yamato soba, food cultures certified under the Agency for Cultural Affairs' "100-Year Food" program (100年フード), as well as local sake from the city's breweries, while receiving information on tourism, local products, and relocation to Kitakata.
The organizers hope that visitors will become fans of Kitakata and spread its appeal through social media and word of mouth.
Details of the event and the menus served will be announced on the Kitakata City Promotion special site and official social media accounts.
- Special site: https://kitakata-citypr.jp/
- Official social media: X and Instagram
@kitakata_promo, LINE@kitakata_city, and Facebook "喜多方市シティプロモーション" - Links to each account are posted on the special site.
Tickets and Reservations
Tickets for November 8 and reservations for the November 7 collaboration sets are accepted on the pages below.
- Day 1 (November 7, Shinjuku Kabuki Hall – Kabuki Yokocho): collaboration menu advance reservations
- Reservations are free, and payment is made at the restaurant on the day.
- Reservation page: https://kitakata1107.peatix.com
- Day 2 (November 8, Tokyo Culture Culture): participation ticket, ¥4,000 (limited to 80 people)
- Sales page: https://kitakata1108.peatix.com
On November 7, both watching the stage and entering the venue are free. The grand prize drawing is open to everyone who buys a collaboration menu, whether reserved in advance or purchased on the day. Because the collaboration menus are available in limited quantities, advance reservations are recommended.
