Champagne house Veuve Clicquot, handled in Japan by Moët Hennessy Japan, is hosting "Veuve Clicquot Yelloween," a Halloween event for adults built around its flagship champagne "Veuve Clicquot Yellow Label Brut," known for its sun-like yellow color. "Yelloween" pairs the house's signature yellow with Halloween for a stylish evening full of playful energy.
The event is held with a different theme each year, and 2026's theme is "MIDNIGHT SUN." Built around the radiant, positive energy that "Veuve Clicquot Yellow Label Brut" evokes, the celebration draws people together day and night, growing brighter and livelier as the night deepens. Expect the refined atmosphere Veuve Clicquot is known for, set to a stylish and playful Halloween mood.
Tokyu Kabukicho Tower Dressed in "Clicquot Yellow," With Promotions Nationwide
For the second year running, Veuve Clicquot is taking over the Shinjuku landmark Tokyu Kabukicho Tower. A campaign video plays on the large outdoor screens on the building's exterior, while the basement nightlife venue "ZEROTOKYO" is styled with "Yelloween" visuals for an immersive atmosphere. Restaurants and bars throughout the tower are also serving "Veuve Clicquot Yellow Label Brut" during the period.
Beyond Tokyu Kabukicho Tower, the event extends to hotels, restaurants and bars around the country through collaborations, with each space decorated to reflect the mysterious, exciting "Yelloween" world.
For a full list of participating locations, see the official website: https://www.veuveclicquot.com/ja-jp/yelloween2026.html
Participating Venues
ZEROTOKYO (Shinjuku)
ZEROTOKYO is a nightlife entertainment hub in Kabukicho, Shinjuku — one of the world's leading entertainment districts — built around the concept of "ENTERTAINMENT JUNCTION." It brings together music, DJs, staging and performance to create entertainment experiences that cross genres. During the event, "Veuve Clicquot Yellow Label Brut" is sold at a special price, and on Halloween day itself, Tokyu Kabukicho Tower is lit up in Yelloween colors.
Period: October 1 (Thursday) to November 1 (Sunday), 2026
Address: B1–B4, Tokyu Kabukicho Tower, 1-29-1 Kabukicho, Shinjuku-ku, Tokyo
Hours: Closed Monday to Wednesday; Thursday to Sunday, 11:00 PM to 4:30 AM
Price:
- Veuve Clicquot Yellow Label Brut, Glass: ¥1,500
- Veuve Clicquot Yellow Label Brut, Bottle: ¥20,000 (VIP: ¥23,000)
The first 50 guests on Fridays and Saturdays receive one complimentary glass (some events excluded).
HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel — JAM17 DINING & BAR (Shinjuku)
On the 17th floor of Tokyu Kabukicho Tower, "JAM17 DINING & BAR" pairs sweeping views over Shinjuku with "Veuve Clicquot Yellow Label Brut" alongside a full menu. Guests can enjoy a special autumn evening with champagne as Kabukicho takes on its Yelloween colors.
Period: October 16 (Friday) to October 31 (Saturday), 2026
Address: 17F, Tokyu Kabukicho Tower, 1-29-1 Kabukicho, Shinjuku-ku, Tokyo
Hours: Lunch 11:30 AM to 2:00 PM; Tea Time 2:00 PM to 5:00 PM; Dinner 5:00 PM to 10:00 PM (Last Order 9:00 PM)
Phone: 03-6233-8217
Price:
- Veuve Clicquot Yellow Label Brut, Glass: ¥2,700
- Veuve Clicquot Yellow Label Brut, Bottle: ¥15,000
URL: https://www.hotelgroove.jp/jam17/
The Westin Yokohama — Pacific Table (Yokohama)
During the event, "Pacific Table" serves "Veuve Clicquot Yellow Label Brut" by the glass, bottle or as part of a free-flow plan, alongside lunch, dinner and à la carte menus. The restaurant's Halloween-mood decor sets the stage for an autumn evening with champagne.
A special one-night event, "Yelloween at The Westin Yokohama," also takes place at the 23F Lobby Lounge & Chord Bar on October 31, 2026, featuring free-flow "Veuve Clicquot Yellow Label Brut," a Halloween-themed food and dessert buffet, and live entertainment from guest DJ SENA.
Period: September 17 (Thursday) to October 31 (Saturday), 2026
Address: 3F, The Westin Yokohama, 4-2-8 Minato Mirai, Nishi-ku, Yokohama, Kanagawa
Hours:
- Breakfast: Weekdays 6:30 AM to 10:15 AM; weekends/holidays 6:30 AM to 10:30 AM (4 sittings)
- Lunch Buffet: Weekdays 11:30 AM to 2:00 PM; weekends/holidays, sitting 1: 11:30 AM to 1:00 PM, sitting 2: 1:30 PM to 3:00 PM (90 minutes each)
- Dessert Buffet: Weekdays only, 3:00 PM to 4:30 PM
- Dinner À La Carte: Monday to Friday, 5:30 PM to 9:00 PM (Last Order 8:30 PM)
- Dinner Buffet: Weekends/holidays only, 5:30 PM to 8:30 PM
Guests may stay as long as they like within the above hours; last entry is 7:00 PM.
Phone: 045-577-0870
Price:
- Veuve Clicquot Yellow Label Brut, Glass: ¥2,400
- Veuve Clicquot Yellow Label Brut, Bottle: ¥14,400
- Veuve Clicquot Yellow Label Brut, Free-Flow Plan: ¥6,800
URL: https://www.tablecheck.com/ja/shops/westin-yokohama-pacific-table/reserve
"Yelloween at The Westin Yokohama"
- Date: October 31 (Saturday), 2026
- Venue: 23F Lobby Lounge & Chord Bar, The Westin Yokohama
- Hours: 7:00 PM to 9:30 PM (Last Order 9:00 PM)
- Price: ¥13,000 (tax and service charge included)
RUBY JACK'S SEAFOOD & STEAK (Roppongi)
Located in Ark Hills in Roppongi, "RUBY JACK'S" is a seafood and steak restaurant pairing premium seafood and steak with "Veuve Clicquot Yellow Label Brut" by the glass or bottle, for a refined evening in early autumn.
Period: Early October to October 31 (Saturday), 2026
Address: 2F, Ark Hills South Tower, 1-4-5 Roppongi, Minato-ku, Tokyo
Hours:
- Monday to Friday: 11:00 AM to 2:30 PM (Last Order 2:30 PM) / 5:00 PM to 11:00 PM (Last Order, food 9:30 PM, drinks 10:30 PM)
- Saturday: 11:00 AM to 3:00 PM (Last Order 3:00 PM) / 5:00 PM to 11:00 PM (Last Order, food 9:30 PM, drinks 10:30 PM)
- Sunday and holidays: 11:00 AM to 3:00 PM (Last Order 3:00 PM) / 5:00 PM to 10:00 PM (Last Order, food 9:00 PM, drinks 9:30 PM)
Phone: 03-5544-8222
Price:
- Veuve Clicquot Yellow Label Brut, Glass: ¥2,500
- Veuve Clicquot Yellow Label Brut, Bottle: ¥15,000
- Veuve Clicquot Rosé Label, Bottle: ¥18,000
CÉ LA VI TOKYO (Shibuya)
With sweeping views over Shibuya, "CÉ LA VI TOKYO" pairs the city's night skyline and music with "Veuve Clicquot Yellow Label Brut" for an energetic evening in keeping with the Yelloween season.
Period: Early October to October 31 (Saturday), 2026
Address: 18F, Tokyu Plaza Shibuya, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo
Hours:
- Monday to Thursday, Sunday, holidays and the days before/after holidays: 11:00 AM to 2:00 PM / 2:00 PM to 5:00 PM / 5:00 PM to 11:00 PM (Last Order, food 10:00 PM, drinks 10:30 PM)
- Friday and Saturday: 11:00 AM to 2:00 PM / 2:00 PM to 5:00 PM / 5:00 PM to midnight (Last Order, food 10:00 PM, drinks 11:30 PM)
Phone: 0800-111-3065
Price:
- Veuve Clicquot Yellow Label Brut, Glass: ¥3,000
- Veuve Clicquot Yellow Label Brut, Bottle: ¥33,000
URL: https://jp.celavi.com/ja-jp
Osaka Marriott Miyako Hotel — BAR PLUS (Osaka)
During the event, "BAR PLUS" serves "Veuve Clicquot Yellow Label Brut" by the glass or bottle, plus a Champagne free-flow plan that includes it. The bar also offers cocktails inspired by this year's "Midnight Sun" theme, along with the "Yelloween Limited Champagne Freeflow" — a free-flow of nine wines including Yellow Label, paired with a six-piece hors d'oeuvre set.
Period: October 1 (Thursday) to October 31 (Saturday), 2026
Address: 1-1-43-19F Abenosuji, Abeno-ku, Osaka — Osaka Marriott Miyako Hotel, 14F
Hours: Weekdays 5:00 PM to 12:00 AM; weekends/holidays 1:00 PM to 12:00 AM
Phone: 06-6628-6111
Price:
- Veuve Clicquot Yellow Label Brut, Glass: ¥2,800
- Veuve Clicquot Yellow Label Brut, Bottle: ¥16,000
URL: https://www.miyakohotels.ne.jp/osaka-m-miyako/
About Veuve Clicquot Yellow Label Brut
Representing the taste and style of the house, "Veuve Clicquot Yellow Label Brut" balances power and finesse in perfect harmony. A firm structure carries a rich palate, set off by refreshing brightness and fruity aromas, with elegance, passion and boldness running through it. An expert blend of Chardonnay, Meunier and Pinot Noir gives the champagne its full-bodied character, refreshing lift and fruity aroma, accented by a subtle note of dried fruit. Its golden-yellow color is set off by fine, persistent bubbles that add an elegant touch to any lifestyle.
- Product: Veuve Clicquot Yellow Label Brut
- Volume: 750ml
- Price: ¥9,950 (excluding tax, gift box included)
About Veuve Clicquot
Known as "Soleil" — a brand that shines like the sun — Veuve Clicquot is a Champagne house symbolized by its yellow color, delivering beautiful lifestyles and experiences filled with dreams, hope and joy to people around the world through its winemaking expertise. Founded in Reims, France, in 1772, the house's foundations were shaped by Madame Clicquot, known across the Champagne region as "La Grande Dame" for her boldness and innovative sensibility. She took over management of the house in 1805 at just 27 years old — an era in which it was extremely difficult for women to advance in business — and built the house's foundations through her considerable business acumen. Madame Clicquot's passion, vision and spirit live on strongly within the house today, as Veuve Clicquot continues to bring joy to people worldwide through exceptional champagne and beautiful, enjoyable experiences.
