Koikeya Co., Ltd. (President: Akira Sato) is running a special SNS campaign from January 28 to February 3, 2026, for its "Nama-Chee" brand—a new-sensation reward-style pastry featuring creamy cheese filling wrapped in crispy puff pastry. Participants can win a gift box containing two products: "Nama-Chee Melty Cheese" and "Nama-Chee Truffle Cheese."
In recent years, the ways people enjoy Valentine's Day have diversified, and there's growing demand for "non-sweet gifts" from those who want to give something to partners who don't like sweets or are looking for gifts that pair well with alcohol. "Nama-Chee" is a "reward pastry" characterized by its crispy, airy puff pastry, the rich aroma of cheese that spreads the moment you open the bag, and a smooth texture reminiscent of fresh cheese. With this campaign, Koikeya proposes "Nama-Chee" as one of the options for "non-sweet gifts" on Valentine's Day, offering a "Nama-Chee Gift BOX" containing a total of 3 boxes—two boxes of "Nama-Chee Melty Cheese" and one box of "Nama-Chee Truffle Cheese"—to 50 lucky winners.
Campaign Details
Title
Not Nama-Choco, But Nama-Chee: Non-Sweet Valentine's Campaign
How to Enter (via X/Twitter)
Follow Koikeya Official (@koikeya_cp), repost the campaign post, and reply with the hashtag "#生チョコじゃなくて生・チー" to complete your entry.
Follow here: https://x.com/koikeya_cp
Entry Period
January 28, 2026 (Wednesday) to February 3, 2026 (Tuesday)
Prize (50 Winners)
Nama-Chee Gift BOX containing:
- "Nama-Chee Melty Cheese": 2 boxes
- "Nama-Chee Truffle Cheese": 1 box
The items will be packaged in a "Nama-Chee Gift BOX" and sent to 50 winners selected by lottery.
Product Overview
Product Name / Contents
"Nama-Chee Melty Cheese" / 6 pieces (standard 27g)
"Nama-Chee Truffle Cheese" / 6 pieces (standard 27g)
Price
Open price
Release Date / Sales Locations
October 6, 2025 (Monday) / Nationwide supermarkets and general retail channels
Brand Website
https://nama-chee.koikeya.co.jp/
Also Available at Koikeya Online Shop
https://www.koikeya-online.jp/shop/c/cnamachee/
