Seven-Eleven Japan is bringing 16 collaboration items inspired by the world of the hit Netflix series Stranger Things to Seven-Eleven stores nationwide, rolling out in stages. Release dates may differ for some products, and the items are also sold at Ito-Yokado and other stores in addition to Seven-Eleven.
From Sunday, November 1 to Thursday, November 12, a smartphone-based "Stranger Things 10th Anniversary Digital Stamp Rally" also runs, letting participants collect stamps by visiting stores.
The campaign marks the 10th anniversary of the series and is timed to November 6, "Stranger Things Day," which is tied to an important date in the story. With autumn nights getting longer, the products recreating the world of the show are offered as companions for rewatching all five seasons of the series, which concluded this year, in one go at home, or for enjoying personal time at the end of the day.
Product Overview (16 Items)
First Wave
Release date: from Thursday, October 29, rolling out in stages
■ Netflix Stranger Things Chocolate-Covered Strawberries
Price: 350 yen (378 yen including tax)
Sweet-tart freeze-dried strawberries are coated whole in mellow chocolate. A bite-sized sweet that suits watching the series.
■ Netflix Stranger Things Black Cheese Almonds, Black Pepper Flavor
Price: 178 yen (192.24 yen including tax)
Inspired by the "Upside Down" world that symbolizes the series, this snack has an eye-catching black look. Fragrant almonds and black pepper accents blend with a rich cheese flavor.
■ Netflix Stranger Things Mini Squid-Shaped Fry, Takoyaki Flavor
Price: 168 yen (181.44 yen including tax)
A bite-sized squid-shaped fried snack with a light, crispy texture. Its addictive takoyaki flavor also makes it a good match as a snack with drinks.
■ Netflix Stranger Things Black Chi-Tara, Calpas Flavor
Price: 300 yen (324 yen including tax)
The familiar chi-tara snack is given a black look and seasoned with a spicy calpas flavor. A dark snack that fits the mysterious mood of the series.
■ Netflix Stranger Things Caramel Corn, Maple Waffle Flavor
Price: 168 yen (181.44 yen including tax)
A flavor in which the sweet aroma of rich maple spreads through a crispy dough.
■ Netflix Stranger Things Caramel Popcorn
Price: 220 yen (237.60 yen including tax)
Popcorn with a crisp texture, coated in fragrant caramel. Its rich sweetness and flavor make it a fitting companion for watching video.
Second Wave
■ Netflix Stranger Things Myojo Black Tonkotsu Mazesoba
Price: 298 yen (321.84 yen including tax)
Release date: from Monday, November 2, rolling out in stages
A rich black tonkotsu mazesoba with black mayu oil, topped with plenty of mayonnaise. The combination of rich tonkotsu and mayonnaise makes for an addictive taste.
■ Netflix Stranger Things Sapporo Ichiban Pepperoni Pizza Flavor Noodles
Price: 278 yen (300.24 yen including tax)
Release date: from Monday, November 2, rolling out in stages
The taste of the iconic pizza that appears in the series is recreated as noodles. The soup combines the spicy flavor of pepperoni salami with tomato umami and the richness of fragrant cheese.
■ Netflix Stranger Things Demogorgon Doughnut
Price: 238 yen (257.04 yen including tax)
Release date: from Tuesday, November 3, rolling out in stages
Sales area: nationwide except Okinawa Prefecture
A five-petal, flower-shaped doughnut modeled on the Demogorgon that appears in the series. Crumble on top of a doughnut dough blended with cookie dough gives it a crunchy texture. It also contains chocolate cream.
■ Netflix Stranger Things Christmas Light Doughnut
Price: 238 yen (257.04 yen including tax)
Release date: from Tuesday, November 3, rolling out in stages
Sales area: nationwide except Okinawa Prefecture
This doughnut recreates the scene in the series where Christmas lights illuminate a wall. A doughnut coated in white chocolate is scattered with colorful toppings and filled with sugar cream.
■ Netflix Stranger Things Upside Down Doughnut
Price: 238 yen (257.04 yen including tax)
Release date: from Tuesday, November 3, rolling out in stages
Sales area: nationwide except Okinawa Prefecture
A black dough blended with bamboo charcoal and a red glaze with cherry filling express the Right Side Up and Upside Down worlds at once. The sweet-tart cherry flavor spreads refreshingly.
■ Netflix Stranger Things Hellfire Bread
Price: 258 yen (278.64 yen including tax)
Release date: from Tuesday, November 3, rolling out in stages
Sales area: nationwide except Okinawa Prefecture
Inspired by the junky feel of the "Hellfire Club" in the series. This savory bread combines two kinds of meat with green pepper, finished with the kick of a well-defined spicy sauce for a hot and tasty flavor.
■ Netflix Stranger Things Crispy Puff Chocolate (with Limited Sticker)
Price: 178 yen (192.24 yen including tax)
Release date: from Thursday, November 5, rolling out in stages
A bite-sized sweet in which light, crispy puffs are wrapped in smooth, melt-in-the-mouth chocolate. It comes with one limited original sticker, chosen at random from 9 types.
■ Netflix Stranger Things Potato Stick, Black Pepper Flavor (with Limited Sticker)
Price: 198 yen (213.84 yen including tax)
Release date: from Thursday, November 5, rolling out in stages
A potato snack with a crunchy texture and the sharp kick of black pepper. It comes with one limited original sticker, chosen at random from 23 types.
■ Netflix Stranger Things Chewy Grape Gummy (with Limited Sticker)
Price: 178 yen (192.24 yen including tax)
Release date: from Thursday, November 5, rolling out in stages
A gummy with juicy grape sweetness and a chewy bounce. It comes with one limited sticker, chosen at random from 9 types, featuring the series' icons and logo.
■ Netflix Stranger Things Surfer Boy Pizza, Store-Baked Pizza, Fluffy and Chewy Pepperoni
Price: 908 yen (980.64 yen including tax)
Release date: from Wednesday, October 28, rolling out in stages
Live-Meal (baked in store) product
A piping hot pizza baked in the store's oven, recreating the pizza that appears in the series. It is served in a "Netflix Collab Pizza Box" bearing the "Surfer Boy Pizza" logo from the show, so the world of the series can be enjoyed from the moment the box is handed over.
- The "Netflix Collab Pizza Box" is served in stages from Friday, October 30, and ends when supplies run out.
- Because the "Netflix Collab Pizza Box" is available in limited quantities, once a store's stock runs out, the pizza is served in regular packaging.
"Stranger Things 10th Anniversary Digital Stamp Rally" Overview
Event period: November 1 (Sunday) to November 12 (Thursday), 2026 (12 days only)
- Held daily from 5:00 AM to 9:59 PM.
- Because of youth protection ordinances, the stamp rally cannot be accessed from 10:00 PM to 4:59 AM.
Lottery entry deadline: Saturday, November 14, 2026, up to 11:59 PM
Participating stores: Seven-Eleven stores nationwide
How to Participate and the In-App Gimmick
Participants register the official Seven-Eleven LINE account as a friend and scan the QR code on the stand POP in the store with their smartphone camera. One digital stamp (20 character types in total) can be earned per store per day. Stamps can be collected from multiple different stores on the same day.
As stamps are collected, the smartphone screen (the stamp card) flips from the "Right Side Up" world to the "Upside Down" world, a gimmick that lets participants feel as if they are moving between the two worlds of the series.
- Register the official Seven-Eleven LINE account to take part.
- Only one stamp can be earned per day at the same store.
Rewards
Collecting stamps lets participants receive or enter for the following rewards.
2 stamps: Stranger Things 10th Anniversary Design Smartphone Wallpaper (given to everyone)
The download deadline is Saturday, November 14, 2026, 11:59 PM.
6 stamps: Seven-Eleven Exclusive QUO Card Pay, 1,000 Yen (lottery, 500 winners)
One of 5 designs is awarded at random.
10 stamps: Seven-Eleven Exclusive Stranger Things 10th Anniversary Design Original Aluminum Bottle (lottery, 100 winners)
20 stamps: Stranger Things Poster Signed by Cast and Creators, with Frame (lottery, 10 winners)
- Finn Wolfhard (Mike)
- Gaten Matarazzo (Dustin)
- Caleb McLaughlin (Lucas)
- Noah Schnapp (Will)
- Matt Duffer and Ross Duffer (directors and production team)
In-Store Promotion
From Sunday, November 1, rolling out in stages, Seven-Eleven stores nationwide will put up banners promoting the campaign, stand POPs for the stamp rally, and end panels gathering the original collab items. In-store announcements will also publicize the campaign, so the whole store takes on the world of Stranger Things.
For notes and other campaign details, see the special site: https://www.sej.co.jp/products/st2611/
About the Netflix Series Stranger Things
A mystery-adventure and coming-of-age story set in the small 1980s town of Hawkins, where a geeky group of kids, their families, and their friends join forces against the "otherworldly threat" of the Upside Down that suddenly appears. Since it began streaming, the series has been a worldwide hit, influencing a range of entertainment and movements and causing many social phenomena, and it concluded in January 2026. Seasons 1 to 5 of Stranger Things are streaming now, exclusively worldwide on Netflix.
Series page: https://www.netflix.com/jp/title/80057281
Notes
- Prices may differ by store.
- Tax-inclusive prices are shown at the reduced consumption tax rate of 8%. The standard rate of 10% applies when eating in the in-store eat-in space.
- Items may no longer be handled at stores once the planned quantity runs out or for other reasons.
- Some products may not be sold at certain stores, and product names and specifications may differ by store.
- Images are for illustration purposes only.
- Product designs, colors, and other specifications may change.
- Sales regions by product: https://www.sej.co.jp/products/area/
- Information is current as of the time of announcement. Check the official website for the latest information.
