A pop-up store for "Sake Gacha" (酒ガチャ), a popular service from the online sake shop KURAND (クランド), will be held for a limited time from Friday, October 16 to Thursday, October 29, 2026. It takes place at the Shinjuku Station East Exit Concourse on B1 of LUMINE EST Shinjuku in Shinjuku, Tokyo.
Try "Sake Gacha" at the Pop-Up Store
In the photo, the placards on the Japanese sake machine and on the fruit wine, plum wine, and liqueur machine show ¥2,500 (tax included).
The pop-up store lets visitors try Sake Gacha, which has been a hit on social media, in person. The service is normally available only online, but here it is played on real capsule toy machines. The category of sake you can win depends on which gacha machine you spin.
The lineup of possible prizes includes rare sake that is not sold to the general public, such as the 17-year-aged sake "悠峰 17年," priced at ¥19,800 per bottle (tax included). Every spin is a winner: each prize is guaranteed to have a list price higher than the cost of the gacha, so anyone can play with confidence. It is a chance to discover a new sake you would never pick for yourself.
悠峰 17年
What Is "Sake Gacha"?
Sake Gacha is built around the idea that "not knowing what you'll get is what makes it fun, and what leads to a new encounter with sake." KURAND delivers a randomly chosen sake from more than 500 kinds, including Japanese sake, plum wine, fruit wine, liqueur, shochu, wine, and premium sour bases. Launched in 2019, it became a hot topic mainly on social media, sparked by demand for drinking at home during the pandemic.
Gacha Plans
| Plan | Price (tax included) | Description |
|---|---|---|
| Japanese Sake Gacha | ¥3,000 | A sake gacha that gives only Japanese sake, for Japanese sake lovers |
| Whisky Gacha | ¥3,500 | A sake gacha that gives only whisky, for whisky lovers |
| Fruit Wine Gacha | ¥3,000 | A sake gacha that gives only fruit wine, for fruit wine lovers |
| Mini-Size Sake Gacha (Japanese Sake) | ¥1,200 | A sake gacha that gives a mini bottle (300 ml) of Japanese sake, perfect for trying |
| Mini-Size Sake Gacha (for Those With a Sweet Tooth) | ¥1,200 | A sake gacha that gives a mini bottle (300 ml) of fruit wine or plum wine, perfect for trying |
| Limited-Time Sake Gacha | Varies by plan | A one-of-a-kind limited plan whose contents change regularly during the period |
| Tea and Black Tea Gacha | ¥800 | A gacha that gives tea or black tea at random |
| Bottle Charm Gacha | ¥600 | A sake gacha that gives a mini bottle charm |
Pop-Up Store Details
- Dates: Friday, October 16 – Thursday, October 29, 2026
- Hours: Monday–Friday 11:00 AM–9:00 PM / Saturday, Sunday, and holidays 10:30 AM–9:00 PM
- Location: LUMINE EST Shinjuku B1, Shinjuku Station East Exit Concourse, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Notes:
- All images are for illustration only.
- Stock is limited, so items may sell out.
- Hours follow those of LUMINE EST Shinjuku and may change.
- Event and sales details may change without notice.
