Sake Market Shinjuku, located in Tokyo's Shinjuku Ward, is hosting a limited-time pop-up called "Sweet Sake and Ice Cream Paradise produced by KURAND" from Wednesday, August 12 to Tuesday, August 18, 2026. The event pairs sweet sake and liqueurs from the online sake retailer KURAND with ice cream, letting visitors put together their own original adult dessert. Reservations can be made at tablecheck.com.
The Appeal of Ice Cream x Sweet Sake
KURAND has long proposed pouring sake over ice cream as a way to enjoy both. Among its lineup, "Tsumi," a fruit liqueur developed specifically to be poured over ice cream, has ranked No. 1 in cumulative annual shipments (combined across the Tsumi series) every year since its launch in August 2020, and its "Enchanting Strawberry" flavor is the best-selling single item in the range.
Over 10,000 Possible Combinations
The venue offers 10 ice cream flavors handpicked to go with sake, 100 varieties of sweet sake — including fruit liqueurs, plum wine, and other liqueurs chosen for how well they pair with ice cream — and 10 colorful toppings. Staff serve the ice cream into a dedicated cup at the counter, and guests then help themselves to their choice of sake and toppings, creating an original adult dessert from more than 10,000 possible combinations. A student discount is also available: showing a student ID at the front desk gets guests ¥300 off.
Recommended Combinations
1. Classic Strawberry
- Ice cream: Vanilla
- Sweet sake: Tsumi — Enchanting Strawberry
- Toppings: Whipped cream + marshmallow + silver dragees
2. Summer Tropical
- Ice cream: Ramune soda flavor
- Sweet sake: KANIKU Mango
- Toppings: Dried fruit + corn flakes
3. Japanese-Style Parfait
- Ice cream: Matcha
- Sweet sake: KURAKA -Kiwami- Uji Matcha
- Toppings: Sweet red bean paste + konpeito candy + cocoa biscuits
Bring Your Own Items for Even More Combinations
Guests may bring in their own food and non-alcoholic drinks. Beyond the toppings available in-store, visitors can experiment with combinations of their own choosing or pair the sake with snacks, discovering far more than 10,000 personal combinations. The venue also provides plates, forks, and other tableware, condiments, and cooking equipment such as a microwave, a toaster, and a hot water pot for guests to use freely.
Note: please refrain from bringing food with a strong smell, as it may disturb other guests.
Event Overview
- Event name: Sweet Sake and Ice Cream Paradise produced by KURAND
- Dates: Wednesday, August 12 to Tuesday, August 18, 2026
- Price: ¥2,800 (tax included)
- Student discount: ¥300 off
- Hours:
- Weekdays: 5:00 PM to 6:30 PM / 7:00 PM to 8:30 PM / 9:00 PM to 10:30 PM
- Weekends: 12:00 PM to 1:30 PM / 2:00 PM to 3:30 PM / 5:00 PM to 6:30 PM / 7:00 PM to 8:30 PM / 9:00 PM to 10:30 PM
- Each session runs 90 minutes (last order 15 minutes before the end of each session)
- Venue: Sake Market Shinjuku
- Address: Watasei Tama Building 5F, 3-9-9 Shinjuku, Shinjuku-ku, Tokyo 160-0022
- Reservations: tablecheck.com
Only cashless payment (credit card, e-money, or barcode payment) is accepted in-store; cash cannot be used.
Images are for illustrative purposes only. Product availability may be limited, so please understand if an item is sold out. Business hours are subject to change. Event and product details are subject to change without notice.
